Course Title: Produce retail visual illustrations
Part A: Course Overview
Program: C5235
Course Title: Produce retail visual illustrations
Portfolio: DSC
Nominal Hours: 30.0
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG5860C |
City Campus |
TAFE |
320T Design (TAFE) |
Face-to-Face |
Term1 2012 |
Course Contact: John Owe Young
Course Contact Phone: +61 3 9925 4717
Course Contact Email: johno.young@rmit.edu.au
Course Description
This unit encompasses the skills and knowledge required to produce simple visual representations of proposed product presentations and display exhibitions.
Pre-requisite Courses and Assumed Knowledge and Capabilities
NONE
National Competency Codes and Titles
National Element Code & Title: |
SIRRMER005A Produce retail visual illustrations |
Elements: |
1. Produce product illustrations |
2. Produce images of objects and interiors |
|
3. Produce interior and exterior colour schemes |
|
4. Produce colour schemes |
|
5. Produce quick sketches |
Learning Outcomes
The following skills
• hand-drawn in-perspective sketching
• use of tone, colour and surface in sketch illustrations.
• colour planning and blocking in retail visual merchandising design concepts.
• the elements and principles of design
Overview of Assessment
| • Developing project brief • Portfolio presentations • Application of technical skills |
| Assessment Tasks |
| Brief 1 Proportion, product and figures. Brief 2 Tone and light. Brief 3 Line and composition. Brief 4 Colour and product illustrations. Brief 5 Retail illustrations. Brief 6 Fashion /editorial illustrations. Brief 7 Promotional illustrations. • All briefs are evenly weighted and the marks averaged out at the completion of the unit |