Course Title: Style merchandise for photography

Part B: Course Detail

Teaching Period: Term1 2014

Course Code: MKTG7235C

Course Title: Style merchandise for photography

School: 345T Media and Communication

Campus: City Campus

Program: C5309 - Diploma of Photo Imaging

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact

Name and Contact Details of All Other Relevant Staff

Teacher: Eddie Javier
Phone: 0399254774

Nominal Hours: 45

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

In this course you will apply photographic styling techniques to visual merchandising arrangements.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER016A Style merchandise for photography


1. Work effectively as a stylist

Performance Criteria:

1.1 Work is performed with an emphasis on research, planning and forecasting.
Resourcing for shooting is completed within prescribed deadlines and to specified budgets.
1.2 A comprehensive stylist kit is developed and maintained.


2. Collaborate with key creative and production personnel

Performance Criteria:

2.1 Promotional job brief is accurately interpreted.
2.2 Effective communication occurs with creative and production team members, and responsibility is accepted for own output.


3. Carry out steps in stylist planning

Performance Criteria:

3.1 Action plan and critical milestones are documented and tasks are completed according to timelines.


4. Source props and merchandise for photographic assessments

Performance Criteria:

4.1 Props and merchandise are sourced and acquired within designated timeframes as required for specific assessments.
4.2 Props are hired according to industry procedures where required.
4.3 A current and ongoing resource file of services and supplies is maintained for future assessments.


5. Place merchandise and props for photographs

Performance Criteria:

5.1 Styled arrangements demonstrate the application of design principles to two-dimensional and three-dimensional work.
5.2 Arrangements reflect appropriate selection of colour and appreciation of technical lighting and camera arrangements to achieve desired outcomes.

Learning Outcomes

On successful completion of this course you will be able to operate effectively as a stylist.

Details of Learning Activities

In class activities include, but are not limited to:
group discussion
teacher directed group activities/projects
work shopping of students’ own projects

Out of class activities include, but are not limited to:
online research
independent project based work


Teaching Schedule

WeekClass contentAssessment dueElements

Intro to Photo Styling
Course guide discussion
Assessment discussion

Key aspects in develping skills necessary for working successfully as as stylist.

 *Brief Assessment –
Merchandise on Location

Fashion on Location
Stylist Kit,
Resource File
Key Roles on Photo shoot &
attending job briefings


Formative in class



Merchandise on Location
Formative in class1-5



Merchandise on Location

Assessment in class
*Merchandise on Location

Group critque

Fashion on Location

Assessment - Summative in class

Brief - Formative in class



Fashion on Location
Formative in class1-5


Fashion on Location
Formative in class1-5


Fashion on Location
Formative in class1-5



*Assessment Submission
1. Merchandise on Loaction
2. Fashion on Location

Group critque

Summative in class
Files submitted on server.


Learning Resources

Prescribed Texts


You are advised to look at the course Blackboard site for ongoing updated information.  

Other Resources

Overview of Assessment

Assessment tasks in this course include: written assessments and practical tasks


Assessment Tasks

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded.

To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard.
You must submit all pieces of assessment in order for your competency to be assessed in this course.

For further information on the assessment and grading criteria, please refer to the course Blackboard site.
The briefs comprise assessment work from Style Merchandise for Photography.

You will be working collaboratively with assistant/s, the client to complete your task.

*There are two parts to the assessments: RESEARCH and CAPTURE.

You are required to produce the necessary documentation prior to CAPTURE.

Formative Assessment.

Part 1:
After the brief you are to research and submit a minimum of 6 images sourced from web, magazine and discussion with your teacher and stylist.

Part 2:
Execute location shoot during class in the prescribed manner.

Consult teacher.
Work collaboratively.
Book equipment.
Organise props & location.
Execute shoot.
Post production.

You will be required to achieve the desired result/look and directed by your collaborative efforts.

Each assessment task will be allocated 3-5 weeks in which to complete this assessment.

Look at the current fashion publications, catalogues, brochures etc., to get a feeling of what the agency, essentially the art director, wants.

You must collaborate with the client to produce a concept and final photo that satisfies the requirements of the brief.


Summative Assessment Task:

Supply the following
20 jpegs to spec
9”x12” print to spec
Your choice of final image
Stylist report
All documentation:
Hair and MU Artist

Due Weeks 3 & 7 in class - On server

Grades used in this unit are as follows:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.

Feedback - You will receive spoken and written feedback from teachers on your work. Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT;ID=9pp3ic9obks7

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy;ID=vj2g89cve4uj1

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. You can apply in writing for up to a week’s extension from your course teacher. If you need a longer extension, you wil need to apply for special consideration. Special consideration, appeals and discipline;ID=qkssnx1c5r0y

Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity;ID=kw02ylsd8z3n

Work Placement:
It is a requirement of this program that all students participate in authentic work related tasks. These may be either simulated or in a real work environment. On occasion, we are approached by industry and given opportunities for students to apply for short term placements. When these placement opportunities arise, students are required to negotiate the specific details with the relevant program coordinator or teacher. All industry placements require students, RMIT staff and host organisations to sign a written agreement prior to the commencement of the placement.

Course Overview: Access Course Overview