Course Title: Style merchandise for photography

Part B: Course Detail

Teaching Period: Term2 2017

Course Code: MKTG7857C

Course Title: Style merchandise for photography

School: 320T Architecture & Design

Campus: City Campus

Program: C5325 - Diploma of Visual Merchandising

Course Contact: Justin Compton

Course Contact Phone: +61 3 9925 4819

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Sue Robinson

Nominal Hours: 45

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

In this course you will develop the skills and knowledge required to apply knowledge of current design trends and principles of design work to source, prepare and arrange props and merchandise for photography, according to promotional briefs.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER516 Style merchandise for photography


1. Work effectively as a stylist.

Performance Criteria:

.Perform work with an emphasis on research, planning and forecasting.

1.2.Complete resourcing for photo shoot within prescribed deadlines and to specified budgets.


2. Collaborate with key creative and production personnel.

Performance Criteria:

2.1.Interpret promotional job brief.

2.2.Communicate effectively with creative and production team members and accept responsibility for own output.


3. Carry out steps in stylist planning.

Performance Criteria:

Document action plan and critical milestones and complete tasks according to timelines.

3.2.Identify and access a suitable worksite environment.


4. Manage props and merchandise for photographic assignments.

Performance Criteria:

4.1.Source props and merchandise and acquire within set timeframes as required for specific assignments.

4.2.Hire props according to industry procedures where required.

4.3.Develop and maintain a current and ongoing resource file of services and supplies for current and future assignments.


5. Place merchandise and props for photographs.

Performance Criteria:

5.1.Demonstrate the application of design principles to two-dimensional (2-D) and three-dimensional (3-D) work in styled arrangements.

5.2.Select colour and apply technical lighting and camera arrangements to achieve outcomes in promotional brief.

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Details of Learning Activities

Learning activities will take place in a studio using industry standard tools and resources. You will complete exercises and industry style projects.

You will also be required to undertake independent study.
Inclass activities will include:

class exercises


practical demonstrations



group discussion

review and revision

peer learning

peer teaching and class presentations

teacher directed group activities/projects

workshopping of student projects including peer/lecturer feedback

Out of class activities may include:

independent research

independent project based work

studio practice

review and revision


Please note: This course is linked to Capture Images VART 633



Teaching Schedule

A copy of the Teaching Schedule will be handed to the students in the first class

week 9 

  • Introduction to Photo Styling P/P
  • Exercise 1 – Ad Agency Research in pairs
  • Course Outline
  • Course Overview P/P
  • Exercise 2: Specific Resource Task

Week 10 

  • Stylist Kit, Lighting, Camera etc. P/P
  • Key roles on photo shoot and attending job briefings P/P
  • Brief 1: Studio Styling 1 (Magazine)

Week 11 

  • Brief 1 : Styling session in studio - ½ group

Week 12

  • Brief 1 Styling session in studio - ½ group


Week 13 

  • Presentation of Brief 2
  • Brief 2  Studio Styling 2 (Cheese)


Week 14 

  • BRIEF 2: Styling session in studio - ½ group

Week 15

  • BRIEF 2: Styling session in studio - ½ group

Week 16

Hand in work


Stage 3 

week 1

  • Develop concept
  • Introduction
  • Styling Specifics (ppt.)
  • Basic Styling necessities (ppt.)


  • Contact photographer

Start writing data for Workbook  and prep for Photo-shoot


Week 2


  • Discuss Location & Concept in class

Week 3

Work on Brief 5

Week 4

work on Brief 5

Week 5

  • BRIEF 6: Location Shoot 2 (Homewares Catalogue Cover)
  • Brief 5 Due
  • Brief 5 review in class

Week 6

 Discuss Concepts for Brief 6

Continue to work on Brief 6


Week 6 Continue to work on Brief 6


Week 7 Continue to work on Brief 6


Week 8 Continue to work on Brief 6


Week 9 

  • Brief 6 Due
  • Review Brief 6 in class
  • Brief 7 Location Shoot 3 (Lifestyle )
  • Brief 8 Location Shoot 4 (Fashion Or Lifestyle)


week 10  Present concepts for Brief 7 and 8

Week 11 work on Brief 7 and 8

Week 12 work on Brief 7 and 8

Week 13 work on  Brief 7 and 8

Week 14 work on Brief 7 and 8

Week 15 and 16 hand in work and review



Learning Resources

Prescribed Texts


Other Resources

Students are encourged to have a Pintrest page and Instagram and to follow local and international industry stylists and talent agencies

Magazines in the library available for students to read include amongst others : Vogue Living, Elle Decor, Belle, Real Living, Inside Out, Vogue Australia, Vogue Paris, Vogue Italia etc

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.

Amongst the library’s electronic resources is the ability to access for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students. The Library has produced a subject guide that includes quality online and print resources for your studies

The Library provides guides on academic referencing and subject specialist help via your Liaison Librarian


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
The assessment tasks are:
4 x photographic outcomes 

Please note: All Assessment tasks need to be completed before competency is achieved. A number of tasks will be formative to show your progress and development of skills and knowledge throughout the semester. The final task will be summative to provide a level of performance in addition to your competency.

The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.

Assessment Tasks

This is a full year course

Students will take part in class discussions and presentations.
Students will also assemble a stylist kit for use on all shoots.

Semester 1

2 x Studio shoots:

1) Magazine Cover - cover shoot for a leading interiors and decorating magazine (Competent /Not Yet Competent)

2) A double page spread for Gourmet Traveller Magazine featuring cheese as the product (Competent /Not Yet Competent)

2 x research assignments:

1 X Research  a Prop Assignment  (Competent /Not Yet Competent)

 1 x Investigate the roles within an Advertising Agency and how the stylist works with in this industry (Competent /Not Yet Competent)

 These assessment tasks are formative

Semester 2 

In semester 2 of this course student may have the opportunity to work with Creative Media final year Photography Students. The students will work collaboratively together in responding to 3 briefs that are to be shot on location;

3 x Location shoots:

1 x  Fashion with Talent ( Graded Assessment)

1 x Lifestyle ( Graded Assessment)

1 x Free Choice - lifestyle, fashion or food  ( Graded Assessment)

The 3 shoots in semester 2 are summative assessment and graded each out of 100

Students will develop mood boards and concepts, source talent and style the photographs.

Further information about these projects will be presented in class.

All tasks must be completed and the student is to be competent in all tasks to be competent in this course

At the completion of the course, grading will be offered in addition to, and after, competency based assessment.

Grades which apply to courses delivered in accordance with competency based assessment, but which also use graded assessment are:

CHD Competent with High Distinction

CDI Competent with Distinction

CC Competent with Credit

CAG Competency Achieved Graded

NYC Not Yet Competent

DNS Did Not Submit for Assessment


Assessment Matrix

An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).

Other Information



Special Consideration Policy, Late Submission & Extensions

All assessment tasks are required to be completed to a satisfactory level.

If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Pick the following link for details on applying for Special consideration

Any student seeking an extension, should aim at doingAttendance

The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.



You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. Student feedback at RMIT


Student Progress

Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy



When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non­digital submission use the printed form provided. For digital online submission please use e­ Submission process.Information regarding the e­Submission process

Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy. If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links ­ Application for extension of time


On Time Submission and Impact of Late Submission

On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self ­management. For this reason, late work impacts on your overall grade for each assessment task.

The following adjustments for late submission will be made: Work submitted late will be assessed for competency only. Submissions are only permitted during the period that the competency is scheduled.


Academic Integrity and Plagiarism

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity. Academic Integrity


Credit Transfers and Recognition of Prior Learning

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).  Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.

Recognition of Current Competency (RCC).

RCC applies only if you have previously demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL or RCC for the unit(s) of competency addressed in this course

Course Overview: Access Course Overview