Course Title: Market the small business

Part B: Course Detail

Teaching Period: Term1 2016

Course Code: MKTG7867C

Course Title: Market the small business

School: 320T Architecture & Design

Campus: City Campus

Program: C5333 - Diploma of Interior Design and Decoration

Course Contact : Jenny Crowley

Course Contact Phone: +61 3 9925 4819

Course Contact

Name and Contact Details of All Other Relevant Staff

Jenni Woods

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit describes the performance outcomes, skills and knowledge required to develop and implement marketing strategies, and to monitor and improve market performance.
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBSMB403A Market the small business


Develop marketing strategies

Performance Criteria:

1.1.Analyse the business and its key products or servicesto determine the focus of marketing activities, in accordance with the objectives of the business plan

1.2.Evaluate the customer base and target market for the small business as a basis for the marketing objectives and strategies

1.3.Determine marketing objectives and strategies that are ethically and culturally appropriate, in consultation with relevant people and in accordance with the business plan


Determine a marketing mix for the business

Performance Criteria:

2.1.Balance product mix, volumes and pricing to optimise sales and profit

2.2.Evaluate the costs and benefits of using different distribution channels and/or providing different levels of customer service and consider the results in determining the marketing mix

2.3.Determine promotional activities to suit the target market

2.4.Consider customer needs and preferences in determining the marketing mix

2.5.Determine the marketing mix according to market and business needs


Implement marketing strategies

Performance Criteria:

3.1.Brief persons involved in the marketing effort on their roles and responsibilities, to ensure the success of marketing strategies

3.2.Plan and implement promotional activities, in accordance with marketing objectives and budgetary requirements


Monitor and improve marketing performance

Performance Criteria:

4.1.Monitor marketing activities and evaluate business performance according to the objectives and targets of the business plan

4.2.Analyse performance gaps and take corrective action or set new targets

4.3.Encourage all relevant people to propose ways to improve marketing performance

4.4.Seek and analyse customer reaction to all aspects of the marketing mix, using culturally appropriate processes, to improve targeting and outcomes

4.5.Conduct ongoing research of customer requirements to identify opportunities for change and improvement

4.6.Monitor and investigate changes in the market for new opportunities to aid business development

Learning Outcomes

Refer to elements


Details of Learning Activities

Learning activities will take place in a Lecture theatre using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.

In class activities will include:

  • Lectures
  • class exercises to review discussions/lectures
  • practical demonstrations
  • Blog/Wiki discussion and participation
  • analysis/critique of relevant reading material
  • guest lecture/presentation
  • peer teaching and class presentations
  • group discussion
  • research
  • independent project based work
  • group activities/projects
  • ‘workshopping’ of student projects including peer/lecturer feedback

Teaching Schedule

<thead> <th scope="col">Week</th> <th scope="col">Class Content</th> <th scope="col">Due Date</th> </thead>
1 Overview of course content and assessment requirements  
2 Small Business Structures & Establishment Lecture  
3 Marketing for Creative Businesses Lecture  
4 Elements of a Business Marketing Plan Lecture Task 1
5 Interior Design & Decoration Services Lecture  
6 Guest Speaker - Industry Business owner  
7 Student Presentations of Interior Design Business Website Task 2







Note: While your teacher will cover all the material in this schedule, the order is subject to change depending on class needs and availability of speakers and resources.

Learning Resources

Prescribed Texts


Knackstedt, M. V., 2005, The Interior Design Business Handbook, 4th Edition, John Wiley & Sons, Inc. New York


Pile, J., 2007, Interior Design, 4th Edition, Pearson Prentice Hall


Dwyer, J., 2006, The Business Communication Handbook, 7th Edition, Pearson Education Australia


Branson, G. & McKay, C., 2013, The Business of Design, 1st Edition, Design Business Council, Australia


Other Resources

You will be required to use the following for this course:

  • access to a computer, the internet and relevant and current hardware and software
  • Lecture and class notes, refer to Blackboard link located in MyRMIT in the relevant folder
  • Relevant industry websites and organisations, refer to Blackboard link located in MyRMIT in the relevant folder

You are advised to look at the course at myRMIT site for ongoing updated information.

The University Library has extensive resources for Interior Design and Decoration students. The
Library has produced a subject guide that includes quality online and print resources for your

The Library provides guides on academic referencing and subject specialist help via your Liaison Librarian

Overview of Assessment

Assessment for this course will be project based.

Assessment Tasks

Feedback will be provided throughout the semester on all assessment tasks.
Feedback throughout the course may be written, verbal or a combination of both. All assessment tasks must be completed before competency can be achieved.

Assessment Task 1 - Interior Design Business Model
Working in Groups of no more than 4 students, develop a collaborative Interior Design consultancy business model.  Prepare documentation to outline the following : business name, identity, statement of intent, marketing plan, community/sustainability focus.
Due Date : Week 4 (1.3.16)

Assessment Task 2 - Interior Design Business Website
Continuing in Groups established for Task 1, design and develop a Website based on the business model established and presenting all marketing elements.  To be presented as a group Oral Presentation to class in Week 7.
Due Date : Week 7 (22.3.16)

You are advised to look at the course at myRMIT site for ongoing updated information.

The University Library has extensive resources for Interior Design and Decoration students. The Library has
produced a subject guide that includes quality online and print resources for your studies

The Library provides guides on academic referencing and subject specialist help via your Liaison Librarian (

This course is delivered in accordance with competency-based assessment (see list below), but also utilises graded assessment

CHD: Competent with High Distinction (4 GPA)
CDI: Competent with Distinction (3 GPA)
CC: Competent with Credit (2 GPA)
CAG: Competency Achieved – Graded (1 GPA)
NYC: Not Yet Competent
DNS: Did Not Submit for Assessment

Assessment Matrix

An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit
of Competency is available from the course contact person (stated above)

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend
all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to be successful in this course.
Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on
how you can proceed to the next stage of developing your projects.

Student feedback at RMIT:
Pick the following link to access the Student feedback webpage

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.
Pick the following link to access the Student progress policy webpage

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges
that you are aware of the plagiarism implications.
Pick the following link for Cover sheet for submission of works

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Pick the following link for details on applying for Special consideration
Further links - Application for extension of time

Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity.
Pick the following link for more information Academic Integrity

Course Overview: Access Course Overview