Course Title: Style merchandise for photography
Part B: Course Detail
Teaching Period: Term1 2019
Course Code: MKTG7953C
Course Title: Style merchandise for photography
Important Information:
This unit is a core within the Diploma of Fashion Styling and must be successfully completed to achieve this qualification
School: 350T Fashion & Textiles
Campus: Brunswick Campus
Program: C5336 - Diploma of Fashion Styling
Course Contact: Anni Juracich
Course Contact Phone: +61 3 9925 9236
Course Contact Email: anni.juracich@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Anni Juracich
Nominal Hours: 45
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
There are no pre-requisites for this course.
Course Description
In this unit you will explore how to use your fashion knowledge to create a promotional image. You will apply styling techniques to visually arrange products. You will also explore the sourcing and arranging of props to tell a visual story.
You will do this with a variety of products for different promotional briefs, presenting your concepts and images to your peers. This feedback will help you analyse your professional skills.
This unit is delivered and assessed with COMM5969C (BSBCMM401) Make a presentation and EMPL7087C (BSBWOR404) Develop work priorities
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
SIRRMER516 Style merchandise for photography |
Element: |
1. Work effectively as a stylist. |
Performance Criteria: |
1.1.Perform work with an emphasis on research, planning and forecasting. |
Element: |
2. Collaborate with key creative and production personnel. |
Performance Criteria: |
2.1.Interpret promotional job brief. |
Element: |
3. Carry out steps in stylist planning. |
Performance Criteria: |
3.1.Document action plan and critical milestones and complete tasks according to timelines. |
Element: |
4. Manage props and merchandise for photographic assignments. |
Performance Criteria: |
4.1.Source props and merchandise and acquire within set timeframes as required for specific assignments. |
Element: |
5. Place merchandise and props for photographs. |
Performance Criteria: |
5.1.Demonstrate the application of design principles to two-dimensional (2-D) and three-dimensional (3-D) work in styled arrangements. |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in all the elements (+ performance criteria) listed for this unit within a fashion styling context.
Details of Learning Activities
Learning activities may include tutorials, practical workshops and off campus research where you will be challenged to reflect and debate on different concepts and issues surrounding contemporary styling situations and develop solutions for a design problem or brief.
You will be required to participate in case study learning, problem solving activities, self-reflection and discussion. Activities will encourage both individual and group based learning responsibilities and outcomes.
Teaching Schedule
WEEK |
TOPIC |
ACTIVITIES |
01 |
Introduction Overview of semester 1 House rules Defining a stylist Qualities that make a successful stylist Magazine cycles & local print coverage of fashion Principles of Flat Lays Library orientation including WGSN Assign homework on researching: -2 physical stores located in London/Paris/New York or Tokyo What you admire about these stores & what have you learnt from researching them -a fashion blogger What you like about this blogger & what have you learnt about fashion from he/her -an Australian fashion designer who inspires you
|
Brief Ass1 this week Flat Lays exercise- break into teams & style a Flat Lay Email pic to lecturer for assessment Go to library for orientation & do activity based on researching top 5 international designers & finding a physical book on 1 of the designers |
02 |
Unpack the homework from last week Structure of a photo shoot- who does what & how a stylist interacts with main players Fashion trends for Autumn/Winter 2019 xx |
Choose 1 of the fashion themes shown & style a 6 page fashion shoot for Sunday Life magazine Compose a power point presentation showing the garments/accessories chose for each shot Garments need to be mostly Australian designers with a limited amount of International designers shown Show the model & her agency you have chosen Show the hair & makeup references
|
03 |
Unpack the Sunday Life class activity- on a one to one basis
Overview of VAMFF & the designers participating
Unpack the research done in class on designer with a different aesthetic
Instructions on where to meet next week |
Research an Australian brand or designer who will be shown in VAMFF with an aesthetic different to your own-define their looks/what market they appeal to/which retailers stock them
NOTE: Ass 1 due 27 Feb @ 9pm |
04 |
The classroom is moved to VAMFF in city as we view various fashion exhibitions |
VAMFF from 4 – 8 March Viewing of fashion exhibitions during Fashion Festival & 2 top fashion retailers |
05 |
Starting to build resources with Asst 2 in mind -models -hair stylist -makeup artist
Re-working of a shot Choose from 2 garments & then restyle the garment in 3 different looks
|
Brief Ass 2 this week-show examples of Asst 2 work from last year
|
06 |
Best Practices: The influential stylists of today-an introduction & what makes them so in demand Interaction from students on their opinions on work shown
Unpack the work on the influential stylists done in class |
Choose 3 influential stylists working now & compile a montage of their best work in your opinion -1 needs to be a top fashion editorial stylist -1 needs to be known for dressing celebrities for red carpet -1 needs to be known for costume design, especially for film What aspect of each of their work inspires you Practical work in class on styling different outfits using clothes purchased- from point of view creating a stylish outfit NOTE: need to on loan clothes |
07 |
Discussion on Asst 2- any issues with this esp on resourcing models/makeup/hair
Unpack the class activity on one to one basis |
Take 1 item & style it in 4 different ways- examples to be shown
|
08 |
Speed interviews with RMIT city photographers Tying scarves- a demo Look books- What is their purpose Examples of effective look books Tips on producing a successful look book Examples of previous students work on look books Fashion accessories to bring in next week to be briefed |
Brief Ass 3 this week
|
09 |
Class transferred to The Hanger for shooting with RMIT city photographers |
Shoot accessories in The Hanger with RMIT city photographers Bring in models & hair/makeup stylist for shoot
|
10 |
Q & A with fashion stylist |
NOTE: Ass 2 due 15 April @ 9pm |
11 |
Prepare for shoot for Asst 3
|
|
12 |
Prepare for shoot for Asst 3
|
|
13 |
Work on post production for Asst 3 |
|
14 |
Work on post production for Asst 3
|
NOTE: Ass 3 due 20 May @ 9pm |
15 |
Presentation of Assessment task 3 |
|
16 |
Feedback Week |
Learning Resources
Prescribed Texts
References
Other Resources
You will have access to a photography studio and equipment. As well as computers to support class activities and assessments.
The University Library has extensive resources for Fashion and Textiles students. The Library has produced a number of subject guides that includes quality online and print resources for your studies Fashion and Textiles Library Guides including; Fashion Styling library guidehttp://rmit.libguides.com/fashionstyling Fashion magazines Fashion books Databases (eg WGSN) The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian Michelle Matheson michelle.matheson@rmit.edu.au (Brunswick)Overview of Assessment
Assessment is ongoing throughout the course and has been designed to measure achievement of each element in a flexible manner. Assessment will incorporate a variety of methods including projects and assignments designed for students to demonstrate their ability to profile and tailor marketing to different segments. To successfully complete these course students must demonstrate competency in all elements as listed.
This course is assessed in accordance with competency-based assessment. All assessment tasks must be completed before competency can be achieved. Feedback will be provided throughout the semester on all assessment tasks.
Results for this course are delivered and assessed in accordance with Graded competency-based assessment are:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Students will be eligible for a graded result higher than Competency achieved only if work is submitted on time and competency has been demonstrated within the standard enrolment period and on the first assessment attempt. Units assessed as ‘not yet competent’ on a first assessment attempt and ‘competent’ on a second or subsequent attempt are to have results amended to competent but will not be eligible for grading. Students are advised that they may be asked to personally demonstrate their assessment work to confirm aspects of competency not evidenced in class or through assessments.
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.
https://www.rmit.edu.au/students/support-and-facilities/student-support/equitable-learning-services
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online:
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment
Assessment Tasks
Assessment Task 1 - Source a Prop due Week 3
You will be required to source a specific prop and provide detail on process and outcome.
Assessment Task 2 - Style for an Image due Week 9
Art direct and style an image for a fashion brand
Assessment Task 3: Style and Present Merchandise (Look Book) due Week 14
Working in a team, art direct, style and shoot images for a look book and present a Look Book prototype. You will produce 5-6 final images, one of which can be the cover image.
Assessment Matrix
| Assessment Task 1 | Assessment Task 2 | Assessment Task 3 | |
| Element 1 - Work Effectively as a Stylist | 1.2 | 1.1, 1.2, 1.3 | 1.1, 1.2, 1.3 |
| Element 2 - Collaborate with key creative and production personnel | 2.1 | 2.1, 2.2 | |
| Element 3 - Carry out steps in stylist planning. | 3.1 | 3.1, 3.2 | 3.1, 3.2 |
| Element 4 - Manage props and merchandise for photographic assignments. | 4.1 | 4.1, 4.2, 4.3 | 4.1, 4.2, 4.3 |
| Element 5 - Place merchandise and props for photographs | 5.1 | 5.1, 5.2 |
Other Information
Attendance to all classes is very important because learning activities are progressive. Failure to attend classes will affect your ability to complete set tasks.
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an special consideration or an adjustment. Please refer to the RMIT student essentials/assessment page. https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment Study and learning Support: Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters: https://www.rmit.edu.au/students/support-and-facilities/student-support Study and Learning Centre (SLC) provides free learning and academic development advice to all RMIT students. Services offered by SLC to support numeracy and literacy skills of the students, including: - Assignment writing, thesis writing and study skills advice - Maths and science developmental support and advice - English language development Please refer http://www.rmit.edu.au/studyandlearningcentre to find more information about Study and Learning Support. Academic Integrity and Plagiarism – RMIT University has a strict policy on plagiarism and academic integrity. The following link provides important information on the following topics that relates to all courses: https://www.rmit.edu.au/students/student-essentials/rights-and-responsibilities/academic-integrity Credit Transfer and Recognition of Prior Learning: Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification). Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences. Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained. Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course. https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-creditCourse Overview: Access Course Overview