Course Title: Originate and develop concepts

Part B: Course Detail

Teaching Period: Term1 2021

Course Code: GEDU6115C

Course Title: Originate and develop concepts

School: 375T Vocational Design and Social Context

Campus: City Campus

Program: C5350 - Diploma of Screen and Media

Course Contact: Andrew Harrison

Course Contact Phone: +61 3 9925 4350

Course Contact Email: andrew.harrison@rmit.edu.au

Name and Contact Details of All Other Relevant Staff

Tutor: Janis Lesinskis

Email: janis.lesinskis@rmit.edu.au

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This course covers the skills and knowledge required to originate and develop concepts for products, programs, processes or services to an operational level.  You will operate with a degree of autonomy, but collaborate with others to generate ideas and refine concepts to the point where they can be implemented.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:	BSBCRT501 Originate and develop concepts
Element:	1 Evaluate and explore needs and opportunities
Performance Criteria:	1.1 Research and evaluate existing information that informs new concept development 1.2 Where appropriate, identify and use gaps in current range of products, programs, processes or services as the catalyst for generating new ideas or concepts 1.3 Expand the potential of new ideas through exploration of opportunities beyond the obvious 1.4 Identify factors that could have an impact on ideas or concepts to be developed, including potential for commercialisation 1.5 Determine whether other players are filling identified gaps or investigating similar opportunities 1.6 Develop preliminary ideas on innovative and different ways to address needs and opportunities 1.7 In consultation with relevant stakeholders, agree on broad parameters for developing ideas and concepts to meet market requirements
Element:	2 Develop a range of creative approaches
Performance Criteria:	2.1 Use a range of creative thinking techniques to generate innovative and creative concepts to address identified needs 2.2 Challenge, test and experiment with different concepts and ideas as part of a collaborative process 2.3 Evaluate concepts in terms of their suitability for the target audience or purpose, their feasibility and their commercial potential 2.4 Take account of social, ethical and environmental issues as concepts and ideas are generated and discussed 2.5 Identify resources required to achieve desired creative and innovative outcomes 2.6 Evaluate the effectiveness of different strategies for achieving desired outcomes 2.7 Select concepts or approaches that achieve required outcomes in an innovative and feasible way 2.8 Present proposed concepts or approaches in an appropriate format
Element:	3 Refine concepts
Performance Criteria:	3.1 Ensure concept development process is open to ongoing refinement and testing 3.2 Seek input and feedback on concepts from relevant stakeholders 3.3 Seek specialist advice on creative and technical aspects of proposals as required 3.4 Compare concepts with best practice examples of similar products, programs, processes or services 3.5 Use a range of creative and practical criteria to determine the advantages and disadvantages of different concepts 3.6 Evaluate constraints on the realisation of concepts or ideas 3.7 Refine proposals based on analysis and feedback
Element:	4 Develop concepts to an operational level
Performance Criteria:	4.1 Use refined concepts as the basis for developing detailed implementation specifications 4.2 Present specifications to relevant parties for approval, funding or endorsement 4.3 Reflect on methodology used to generate concepts and ideas and note ways of improving this in the future

Learning Outcomes

On successful completion of this unit, you will be able to develop an original concept for an online program or webseries, and write a synopsis, treatment and short screenplay. You will also be able to apply effective interpersonal communication techniques, work to deadline and work in collaboration with others including a professional attitude to feedback and its possible incorporation.

 

 

 

Details of Learning Activities

In class learning activities may include, but are not limited to:

• lectures and/or lab work
• teacher directed group activities and projects
• concept development of group and individual projects
• group discussions and class presentations
• peer and teacher feedback
• WIP (work in progress) reviews
• self directed online, library and industry research
• self directed project production work and reflection

Out of class activities may include, but are not limited to:

• maintaining secure daily backups of all assessment and project data to your RMIT Google Drive account
• accessing online tutorial resources
• self directed online, library and industry research
• self directed project production work and reflection
• class excursions to events and locations outside of RMIT

Teaching Schedule

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.

Week	Class Content	Assessment
1	Introductions Overview of course:- Assignments Research and development Identifying market gaps Group work to generate new concepts based on case study (not assessed)
2	Speaker: creating concepts for an audience (advertising) Group discussion Individual research
3	Speaker: creating concepts for an audience (government) Group discussion Individual research
4	Speaker: creating concepts for an audience (television) Group discussion Individual research	Assessment 1 - Part 1 due
5	Individual research Discussing ideas with teacher	Assessment 1 - Part 2 due weeks 5 to 8
6	Individual research Preparing for presentation	Assessment 1 - Part 2 due weeks 5 to 8
7	Presentation of two concepts in small group Asking questions and giving feedback.	Assessment 1 - Part 2 due weeks 5 to 8
8	Reflection assessment Talking to teacher about concept moving forward	Assessment 1 - Part 2 due weeks 5 to 8
9	Working on pitch proposal
10	Working on pitch proposal
11	Working on pitch proposal
12	Working on pitch proposal Preparing for presentation	Assessment 2 - Part 1 Due Assessment 2 - Part 2 Due weeks 12 to 14
13	Pitch / Presentations 1	Assessment 2 - Part 2 Due weeks 12 to 14
14	Pitch / Presentations 2	Assessment 2 - Part 2 Due weeks 12 to 14
15	Discussion, Self-Evaluation, Completing knowledge questions. Submission	Assessment 3 Due
16	Review and feedback of Assessment 3

Learning Resources

Prescribed Texts

References

Other Resources

The University Library has extensive resources and provides subject specialist expertise, research advice, help with referencing and support through:
The learning Lab
www.rmit.edu.au/students/study-support/learning-lab
The Study Support Hub
https://www.rmit.edu.au/students/study-support/study-support-hub
English for uni workshops
https://www.rmit.edu.au/students/study-support/workshops/english-uni-workshops

Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge of course content is assessed through participation in practical exercises and knowledge assessment tasks.

Assessment Tasks

For each assessment task you will receive a detailed brief specifying requirements

Students enrolled in Vocational Education and Training qualifications are assessed for Competency.  To be assessed competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.

Assessment Task 1: Proposals, Pitch Document and Pitch. This assessment is divided into two parts. Part 1 - you will evaluate a case study and identify a gap and create pitch documents that address key concepts. Part 2 - this is a group based task where you will perform roles in for a presentation. Although this is partly a group task, you will be assessed as an individual. Due Dates: weeks 4 to 8

Assessment Task 2: Development and presentation. This assessment is divided into two parts. Part 1 - you will address feedback from your groups presentations in Assessment 1. Part 2 - this is a group based task where you will develop two original concepts in greater detail and receive feedback on the development of your concepts. Although this is partly a group task, you will be assessed as an individual. Due Dates: weeks 12 to 14

Assessment Task 3: Reflection. You will collate feedback received from your peers by collecting and reviewing feedback forms in Assessment 2.  Due Date: week 15

 

Assessment Tasks 1, 2 and 3 are to be finalised by no later than end of Semester 1 Week 16

Results that apply to courses that are delivered and assessed in accordance with competency based assessment are:

CA: Competency Achieved

NYC: Not Yet Competent

DNS: Did not submit for Assessment

 

 

 

Assessment Matrix

The assessment matrix for this course demonstrates alignment of assessment tasks with the unit of competency. It can be found on the Canvas course page through myRmit, or from your teacher.

Other Information

ttendance:

Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises

It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

 

Information about your studies:

You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.

 https://www.rmit.edu.au/students

 

Assessment:

Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment

 

Academic Integrity and Plagiarism:

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity

 

Credit Transfer and Recognition of Prior Learning:

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.  

Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.

https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit

Course Overview: Access Course Overview