Course Title: Originate and develop concepts

Part B: Course Detail

Teaching Period: Term1 2019

Course Code: GEDU6116C

Course Title: Originate and develop concepts

School: 320T Architecture & Urban Design

Campus: Brunswick Campus

Program: C5359 - Diploma of Graphic Design

Course Contact: Alistair Briggs

Course Contact Phone: +61 9925 9446

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Dale Nason

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

While undertaking this course you will originate and develop concepts for products, programs, processes or services to an operational level. Your concepts could be developed for any business or community activity or process such as marketing and advertising campaigns, entertainment events, digital media and communication systems.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBCRT501 Originate and develop concepts


1 Evaluate and explore needs and opportunities

Performance Criteria:

1.1 Research and evaluate existing information that informs new concept development 1.2 Where appropriate, identify and use gaps in current range of products, programs, processes or services as the catalyst for generating new ideas or concepts 1.3 Expand the potential of new ideas through exploration of opportunities beyond the obvious 1.4 Identify factors that could have an impact on ideas or concepts to be developed, including potential for commercialisation 1.5 Determine whether other players are filling identified gaps or investigating similar opportunities 1.6 Develop preliminary ideas on innovative and different ways to address needs and opportunities 1.7 In consultation with relevant stakeholders, agree on broad parameters for developing ideas and concepts to meet market requirements


2 Develop a range of creative approaches

Performance Criteria:

2.1 Use a range of creative thinking techniques to generate innovative and creative concepts to address identified needs 2.2 Challenge, test and experiment with different concepts and ideas as part of a collaborative process 2.3 Evaluate concepts in terms of their suitability for the target audience or purpose, their feasibility and their commercial potential 2.4 Take account of social, ethical and environmental issues as concepts and ideas are generated and discussed 2.5 Identify resources required to achieve desired creative and innovative outcomes 2.6 Evaluate the effectiveness of different strategies for achieving desired outcomes 2.7 Select concepts or approaches that achieve required outcomes in an innovative and feasible way 2.8 Present proposed concepts or approaches in an appropriate format


3 Refine concepts

Performance Criteria:

3.1 Ensure concept development process is open to ongoing refinement and testing 3.2 Seek input and feedback on concepts from relevant stakeholders 3.3 Seek specialist advice on creative and technical aspects of proposals as required 3.4 Compare concepts with best practice examples of similar products, programs, processes or services 3.5 Use a range of creative and practical criteria to determine the advantages and disadvantages of different concepts 3.6 Evaluate constraints on the realisation of concepts or ideas 3.7 Refine proposals based on analysis and feedback


4 Develop concepts to an operational level

Performance Criteria:

4.1 Use refined concepts as the basis for developing detailed implementation specifications 4.2 Present specifications to relevant parties for approval, funding or endorsement 4.3 Reflect on methodology used to generate concepts and ideas and note ways of improving this in the future

Learning Outcomes

Details of Learning Activities

Learning activities will take place in a studio and computer laboratory using industry standard tools and resources.
You will complete exercises and industry style projects. You will also be required to undertake independent study.

In class activities will include:
• demonstrations and presentations by teacher
• peer teaching and class presentations
• group discussion
• feedback and revision
• peer learning
• teacher directed group activities/projects
• student project workshops, including peer/lecturer feedback

Out of class activities will include:
• independent project based work
• online tutorials and activities
• independent research
• studio practice
• review & revision

Teaching Schedule

This course, GEDU6116C (BSBCRT501) - Originate and develop concepts - is delivered in combination with GRAP6343C (BSBDES403) - Develop and extend design skills and practice. The combined timeline is presented here as a complete reference to the combined unit.

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources. There will be a number of prescribed tasks and projects (see Assessment Tasks below).


Topics & ActivitiesFeedback & AssessmentLearning Elements
Learning Elements

Week 1

Project Brief: Project discussion, theme development & crowd funding team

Publication Prototype & Practice: Workshop #1 Media mash-up
 1 - 5 1 - 4
Week 2Project Brief: Theme and Crowd Funding project development

Publication Prototype & Practice: Workshop #2 'Concertina Foldout'
  1 - 5 1 - 4
Week 3
Project & Team Development

Publication Prototype & Practice: Workshop #3 'Ox Plough Booklet'
  1 - 5 1 - 4
Week 4
Project & Team Development

Publication Prototype & Practice: Workshop #4 'Stab bound book'
Feedback 1 - 5 1 - 4
Week 5
Project & Team Development

Publication Prototype & Practice: Workshop #5 'Font'

Portfolio Development: documentation of elements 1 - 4
- Documentation
- Portfolio dev.
 1 - 5 1 - 4
Week 6
Project Development

Publication Prototype & Practice: workshop #6 'Spreads Version #1'
  1 - 5 1 - 4
Week 7
Publication Crowd Funding Project Development: group & individual

Individual page spreads VERSION #1 DUE - End of session.
Spreads Version #1 DUE 1 - 5 1 - 4
Week 8
Publication Crowd Funding Project Development: group & individual  1 - 5 1 - 4
Week 9Project Development: Crowd Funding project goes LIVE

Publication Prototype & Practice: workshop #8
Online group project submission
'Go Live'
 1 - 51 - 4 
Week 10Project Review & Development: Marketing Push

Portfolio Development: documentation of elements 5 - 7
- Documentation
- Portfolio dev.
 1 - 5 1 - 4
BREAK*** 1 week Break - NO ATTENDANCE ***   
Week 11Project Development: Publication content development Submit Version #2 layouts  1 - 5 1 - 4
Week 12Project Development: Publication content development Submit FINAL layouts  1 - 5 1 - 4
Week 13Project Development: Editorial development, content finalization 1 - 5 1 - 4 
Week 14Project Development: Print & Book construction towards final outcomes  1 - 5 1 - 4
Week 15Project Submission: Outcomes due by end of session. Final documentation session.Final Portfolio DUE 1 - 5 1 - 4
Week 16Project Presentation: Display of book outcomes and discussionDisplay & Review 1 - 51 - 4

Learning Resources

Prescribed Texts


Other Resources

Prescribed Texts

There are no compulsory prescribed texts in this course. This course has recommended books listed under ‘References’

You are advised to look at the Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year.

You will require a personal storage device and tools as outlined in tool kit list.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.

Among the library’s electronic resources is the ability to access for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students.

RMIT Library has produced the following:

• subject guide that includes quality online and print resources for your studies.
• guides on academic referencing
• subject specialist help via your Liaison Librarian


Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or exercises.
The assessment tasks are:
Design project briefs.

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.

Assessment Tasks

This course has ONE (1) major assessment task.
Project Portfolio Final is a graded assessment and comprises 100% of the Final Graded Assessment for this clustered course.

The major assessment task comprises multiple stages of partial completion &/or development, allowing response to critical feedback with the aim of guided outcome improvement.

Completion to a satisfactory degree of all required assessment task elements is necessary to achieve competency. These are:
#1 Media mash-up
#2 Concertina Book
#3 Ox Plough Book
#4 Stab Bound Book
#5 Font Set
#6 Publication Page layouts Version 1
#7 Crowd Funding project - Go Live & Marketing
#8 Publication Page layouts Version 2
#9 Publication Page layouts Version FINAL

Project Portfolio Final
Due: Week 15

At the completion of the course, grading will be offered in addition to, and after, competency based assessment.
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment are:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent

DNS Did Not Submit for Assessment

Assessment Matrix

An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).

Other Information


The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.



You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. 


Student Progress

Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy



When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e Submission process. Information regarding the eSubmission process


 Special Consideration Policy, Late Submission & Extensions

All assessment tasks are required to be completed to a satisfactory level.

If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Pick the following link for details on applying for Special consideration  Reasonable adjustment is available and may be applied through the Special Consideration process.

Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy. If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links  Application for extension of time


On Time Submission and Impact of Late Submission

On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task.

The following adjustments for late submission will be made: Work submitted late will be assessed for competency only. Submissions are only permitted during the period that the competency is scheduled.


Academic Integrity and Plagiarism

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity. Academic Integrity

Course Overview: Access Course Overview