Course Title: Originate and develop concepts
Part B: Course Detail
Teaching Period: Term1 2021
Course Code: GEDU6116C
Course Title: Originate and develop concepts
School: 375T Vocational Design and Social Context
Campus: Brunswick Campus
Program: C5359 - Diploma of Graphic Design
Course Contact: Ruth Wellington
Course Contact Phone: +61 9925 9988
Course Contact Email: Ruth.Wellington@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Dale Nason
Nominal Hours: 30
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required.
Course Description
While undertaking this course you will originate and develop concepts for products, programs, processes or services to an operational level. Your concepts could be developed for any business or community activity or process such as marketing and advertising campaigns, entertainment events, digital media and communication systems.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBCRT501 Originate and develop concepts |
Element: |
1 Evaluate and explore needs and opportunities |
Performance Criteria: |
1.1 Research and evaluate existing information that informs new concept development 1.2 Where appropriate, identify and use gaps in current range of products, programs, processes or services as the catalyst for generating new ideas or concepts 1.3 Expand the potential of new ideas through exploration of opportunities beyond the obvious 1.4 Identify factors that could have an impact on ideas or concepts to be developed, including potential for commercialisation 1.5 Determine whether other players are filling identified gaps or investigating similar opportunities 1.6 Develop preliminary ideas on innovative and different ways to address needs and opportunities 1.7 In consultation with relevant stakeholders, agree on broad parameters for developing ideas and concepts to meet market requirements |
Element: |
2 Develop a range of creative approaches |
Performance Criteria: |
2.1 Use a range of creative thinking techniques to generate innovative and creative concepts to address identified needs 2.2 Challenge, test and experiment with different concepts and ideas as part of a collaborative process 2.3 Evaluate concepts in terms of their suitability for the target audience or purpose, their feasibility and their commercial potential 2.4 Take account of social, ethical and environmental issues as concepts and ideas are generated and discussed 2.5 Identify resources required to achieve desired creative and innovative outcomes 2.6 Evaluate the effectiveness of different strategies for achieving desired outcomes 2.7 Select concepts or approaches that achieve required outcomes in an innovative and feasible way 2.8 Present proposed concepts or approaches in an appropriate format |
Element: |
3 Refine concepts |
Performance Criteria: |
3.1 Ensure concept development process is open to ongoing refinement and testing 3.2 Seek input and feedback on concepts from relevant stakeholders 3.3 Seek specialist advice on creative and technical aspects of proposals as required 3.4 Compare concepts with best practice examples of similar products, programs, processes or services 3.5 Use a range of creative and practical criteria to determine the advantages and disadvantages of different concepts 3.6 Evaluate constraints on the realisation of concepts or ideas 3.7 Refine proposals based on analysis and feedback |
Element: |
4 Develop concepts to an operational level |
Performance Criteria: |
4.1 Use refined concepts as the basis for developing detailed implementation specifications 4.2 Present specifications to relevant parties for approval, funding or endorsement 4.3 Reflect on methodology used to generate concepts and ideas and note ways of improving this in the future |
Learning Outcomes
Details of Learning Activities
Learning activities will take place online / remotely, & in a studio space at your location that includes an online computer, using industry standard tools and resources.
You will complete exercises and industry style projects. You will also be required to undertake independent study.
Please note: This course is normally provided on campus with RMIT resources, and due to the Covid19 crisis is temporarily held online / remotely.
In class activities will include:
• demonstrations and presentations by teacher
• peer teaching and class presentations
• group discussion
• feedback and revision
• peer learning
• teacher directed group activities/projects
• student project workshops, including peer/lecturer feedback
Out of class activities will include:
• independent project based work
• online tutorials and activities
• independent research
• studio practice
• review & revision
Teaching Schedule
This course, GEDU6116C (BSBCRT501) - Originate and develop concepts - is delivered in combination with GRAP6343C (BSBDES403) - Develop and extend design skills and practice. The combined timeline is presented here as a complete reference to the combined unit.
There will be a number of prescribed tasks and projects (see Assessment Tasks below).
Please note: While all course content will be delivered, the order and mode of delivery may change depending on the availability of specialist facilities and equipment. Please check Canvas regularly as any updates will be communicated by your teacher.
| Week 1 | 08/02/2021 |
Emerging & established graphic designers. Generating creative ideas & solutions in groups. Design project: Introduction. |
AT1 Q1 Discussion & Q10 Discussion AT2 Team meeting 1.1 |
| Week 2 | 15/02/2021 |
Industry trends & technologies. Design project: concept & team development. |
AT1 Q2 Discussion AT2 Team meeting 1.2 |
| Week 3 | 22/02/2021 |
Skills & knowledge resources & professional development. Design project: concept & team development. |
AT1 Q3 Discussion |
| Week 4 | 01/03/2021 |
Work opportunities and career planning. Design project: concept & team development. |
AT1 Q4 Discussion AT2 Team meeting 1.4 |
| Week 5 | 08/03/2021 |
Developing client project briefs, including: |
AT1 Q5 - Q9 Discussion |
| Week 6 | 15/03/2021 |
Design project: client brief presentation. | AT2 Design & publicity Version 1 DUE AT2 Client consultation / feedback |
| Week 7 | 22/03/2021 |
Responding to client feedback. Design project: design & publicity development. |
AT2 Team meeting 2.1 Presentation |
| Week 8 | 29/03/2021 |
Design project: client brief finalization. | AT2 Design & publicity Version 2 DUE AT2 Client consultation / feedback |
| BREAK | 05/04/2021 |
*** Mid Semester Break *** |
|
| Week 9 | 12/04/2021 |
Design project: - publicity campaign - publication development - production parameters |
AT1 first version DUE / feedback AT2 Team meeting 2.1 Design presentation & publicity campaign pre launch |
| Week 10 | 19/04/2021 |
Design project: - publicity campaign - publication development |
AT2 Design & publicity version FINAL DUE |
| Week 11 | 26/04/2021 |
Design project: - publicity campaign - publication development - client review |
AT2 Client consultation / feedback |
| Week 12 | 03/05/2021 |
Design project: - publication editorial process & finalization - technical development and file preparation - production parameters finalization - publicity campaign logistics |
AT2 Portfolio document creation |
| Week 13 | 10/05/2021 |
Design project: - proofing & print production - distribution logistics |
|
| Week 14 | 17/05/2021 |
Design project: - presentation and archiving processes - distribution of outcomes |
AT1 Final document submission DUE |
| Week 15 | 24/05/2021 |
Design project: - final presentation development |
AT2 Portfolio development / completion |
| Week 16 | 31/05/2021 |
Review of final outcomes | AT2 Final document submission DUE |
Learning Resources
Prescribed Texts
References
Other Resources
Prescribed Texts
There are no compulsory prescribed texts in this course. This course has recommended books listed under ‘References’
You are advised to look at the Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year.
You will require a personal storage device and tools as outlined in tool kit list.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.
Among the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students.
RMIT Library has produced the following:
• subject guide that includes quality online and print resources for your studies. http://rmit.libguides.com/graphicartanddesign
• guides on academic referencing http://www.rmit.edu.au/library/referencing
• subject specialist help via your Liaison Librarian http://www.rmit.edu.au/library/librarians/dsc
Overview of Assessment
Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or exercises.
The assessment tasks are:
Design project briefs.
An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.
Assessment Tasks
Assessment tasks in this clustered unit provide opportunity to achieve competency in all required assessment criteria. This is clustered unit is competency based assessment.
Please note: Due dates for assessment tasks dependent on access to specialist facilities and equipment may change. Please check Canvas regularly as any updates will be communicated by your teacher.
Critical Feedback throughout the course may be written, verbal or a combination of both, and is given during the Design Project and its components with an aim to provide you the best opportunity to create work of a high standard. Student expectations of the quality of work outcomes should be discussed with the teacher to maximize the opportunity to achieve the desired outcomes.
_
This course has 2 Assessment Tasks. BOTH must be completed & submitted.
You are required to demonstrate all assessment criteria to a satisfactory standard to achieve Competency.
Assessment Tasks
Assessment Task 1: Knowledge Assessment
DUE:
Week 14
Assessment Task 2: Major Team Project
DUE:
Week 16
_
Outcomes available from these assessments:
CA Competency Achieved
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).
Other Information
Attendance
It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Pick the following link for details on applying for Special consideration
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy.
If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links - Application for extension of time
On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your competency assessment.
Submissions that are assessed as Not Satisfactory can be re-submitted once and this is only permitted during the period that the competency is scheduled.
Cover Sheet for Submissions (not applicable to Canvas submissions)
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications. Submission cover sheet
Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity
Course Overview: Access Course Overview
Course Overview: Access Course Overview