Course Title: Develop knowledge of the printing and graphic arts industry

Part B: Course Detail

Teaching Period: Term2 2018

Course Code: GEDU6129C

Course Title: Develop knowledge of the printing and graphic arts industry

School: 320T Architecture & Urban Design

Campus: Brunswick Campus

Program: C5359 - Diploma of Graphic Design

Course Contact: Alistair Briggs

Course Contact Phone: +61 9925 9446

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Meredith Chesney

Nominal Hours: 80

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required

Course Description

In this course, you will develop then apply the knowledge and skills required to work in or deal with individuals in various sectors of the printing and graphic arts industry. Focusing on industry terminology & communication; substrates; digital & manual production workflows; job creation and printing & finishing processes. Through varied learning activities, you will learn how to make informed choices for achieving production ready design outcomes. You will also develop skills to facilitate technical communication and to work as a member of a team.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

ICPKNW322 Develop knowledge of the printing and graphic arts industry


1. Apply knowledge of the printing industry

Performance Criteria:

1.1 Printing industry terminology and vocabulary are used correctly and accurately 

1.2 New technology and new work processes are monitored and implemented when required 

1.3 Trends within the printing industry are monitored, on an ongoing basis, to inform personal work practices 

1.4 Basic principles and obligations of legislative, standards and industrial awards are researched and followed within the workplace and in personal work practices 


10. Acquire basic knowledge of production management requirements and systems

Performance Criteria:

10.1 Types of information that need to be exchanged between different stages of production to facilitate production efficiency are identified 

10.2 Systems and strategies to exchange identified information are researched 

10.3 Basic principles of efficient production management are identified 

10.4 Principles of effective quality management are identified 


2. Acquire knowledge of the graphic pre-press, graphic design and multi-channel communications sector

Performance Criteria:

2.1 Principles behind pre-press functions such as image production, image combining, image output and workflow are researched 

2.2 Different types of images are assessed to identify the most appropriate usage 

2.3 Different types of output are researched and their effects on final product are evaluated 

2.4 Different output devices are researched to identify appropriate usage 

2.5 Differences between various markup and scripting languages and their application are assessed to identify most appropriate usage 

2.6 Platforms and computer systems requirements for different products are researched and their effects on final product are evaluated 


3. Acquire knowledge of printing machining sector

Performance Criteria:

3.1 Basic principles of printing processes (lithography, relief, flexography, gravure, pad printing, screen printing, digital and electronic printing) are researched 

3.2 Types of products and processes are researched to identify appropriate usage 

3.3 Capabilities and limitations of each process are reviewed 


4. Acquire knowledge and requirements of the converting, binding and finishing sector

Performance Criteria:

4.1 Basic characteristics of converting and finishing processes (guillotining, flat-bed and rotary cutting, collating, folding, adhesive, mechanical and thermal fastening) are researched 

4.2 Types of processes are researched to identify appropriate 


4.3 Capabilities and limitations of each process are reviewed 


5. Acquire knowledge and requirements of the ink manufacturing sector

Performance Criteria:

5.1 The ink manufacturing sector, its products, services and supplier profile are identified 

5.2 Enterprise products and services, their characteristics and their end use, specifically with regard to printing industry, are identified 

5.3 Printing processes and their implication for ink manufacture are researched 

5.4 Manufacturing processes and quality control procedures for ink, coating, varnish, resin, or chemical production are identified 


6. Acquire knowledge and requirements of mail house operations

Performance Criteria:

6.1 Australia Post Standards and weight and size limitations are researched 

6.2 Equipment used in mail house operations is researched 

6.3 Computer driven bar code, sorting, tagging and reading systems are researched to identify appropriate usage 

6.4 Data management and processing systems and software are researched to identify appropriate usage 

6.5 Computerised document management, design and reading systems and software are researched to identify appropriate usage 

6.6 Computerised market research, listing services and associated software are researched to identify appropriate usage 


7. Acquire knowledge of colour theory

Performance Criteria:

7.1 Colour theory of additive colours (light), Red, Green, Blue (RGB), is researched to inform pre-press and/or design decisions 

7.2 Colour theory of subtractive colours (pigments), Cyan, Magenta, Yellow, Key (black) (CMYK), is researched to inform pre-press and/or design decisions 

7.3 Relationship between ranges of visual colour RGB and CMYK is researched to inform pre-press and/or design decisions 

7.4 Relationship between hue, greyness and substrate for tone and colour correction is researched to inform pre-press and/or design decisions 

7.5 Colour matching conditions and colour matching systems are researched to inform pre-press and/or design decisions 


8. Apply knowledge of substrates and consumables

Performance Criteria:

8.1 Range of substrates used for each printing process is researched 

8.2 Relationship of different substrate sizes is researched to identify appropriate usage 

8.3 Effects of different weights and callipers of substrates on pre-press, printing and finishing operations are researched 

8.4 Effects of substrate on pre-press, printing and finishing operations are researched 

8.5 Effects of different properties of ink (drying properties, fastness, gloss) on pre-press, printing and finishing operations are researched 

8.6 Suitability of inks and coatings for particular finishing processes is identified 


9. Acquire basic knowledge of costs of production

Performance Criteria:

9.1 Main cost elements (fixed, capital, variable) in production are identified 

9.2 Information required to accurately cost particular jobs is determined 

9.3 Ways of minimising use of materials without affecting quality of output are identified 

9.4 Ways of maximising efficiency of resources without affecting quality of output are identified 

Learning Outcomes

Details of Learning Activities

Learning activities will take place in a studio and computer laboratory using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.



In class activities may include:

  • in class demonstrations and presentations by teacher
  • class exercises
  • workshops including use of industry based equipment and materials
  • knowledge and practical tests
  • simulated workplace activities
  • design activities or projects
  • independent project based work
  • teacher directed group activities/projects
  • online tutorials and activities
  • student presentations
  • group discussions
  • Blog/Wiki or other online discussion and participation
  • review and revision
  • group projects
  • peer teaching & learning
  • workshopping of student projects including peer/teacher feedback
  • visits to industry, seminars, events and exhibitions
  • guest lectures/presentations
  • analysis/critique of relevant reading material
  • research


Out of class activities may include:

  • independent project based work
  • completion of outstanding work
  • online tutorials and activities
  • independent research
  • studio practice
  • review and revision
  • analysis/critique of relevant reading material
  • research

Teaching Schedule



Session Description

Assessment Task


 Course Introduction & Overview

 Discussion about course projects


 Prepress - Working with images

  • Image Basics

 Prepress - Layout

  • Document Setup
  • Proofing 




 Prepress - File Structure

  • File formats
  • Compression
 Knowledge Quiz 1 

 Print - Print Processes

  • Conventional
  • Digital



 Print - Workshop

  • Print Recognition
  • Screening Technologies
 Knowledge Quiz 2 


 Print - Workshop



 Print Finishing - Process & Materials

  • Embellishments
  • Folding
  • Paper


 Print Finishing - Workshop

Knowledge Quiz 3 

 Production Project - Visual Dictionary

  • Terminology & Definitions


 Production Project - Visual Dictionary

  • Pattern Making


 Production Project - Visual Dictionary

  • Graphics 



 Production Project - Visual Dictionary

  • Layout


 Production Project - Visual Dictionary

  • Production Files

Production Project 1    


 Production Project - Visual Dictionary

  • Print Production


 Knowledge Workshop

Knowledge Quiz 4 

Assessment Period - Students must be contactable and may be required during this period

Learning Resources

Prescribed Texts


Title: Graphic Design : Australian style manual Author: Andrew Townley Barnum ... [et al.]. Other Author(s):Barnum, Andrew Townley. Publisher: North Ryde, N.S.W. : McGraw-Hill, 2011.


Title: Extra : Encyclopaedia of experimental print finishing
Author: Franziska. Morlok ;Till Beckmann; Markus Zehentbauer; Uwe Jäger 1960-


Title: A Guide to Graphic Print Production – 3rd edition / [Kaj Johansson, Peter Lundberg, Robert Ryberg]. Author: Johansson, K. (Kaj) Other Author(s): Lundberg, Peter. and Ryberg, Robert. Publisher: Hoboken, N.J. : Wiley, 2011.


Other Resources

You are advised to look at the Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year.

You will require a personal storage device and tools as outlined in tool kit list.

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.

Amongst the library’s electronic resources is the ability to access for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students.

The Library has produced a subject guide that includes quality online and print resources for your studies

The Library provides guides on academic referencing and subject specialist help via your Liaison Librarian

Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or activities using best industry practices. The assessment tasks include:
Knowledge tests
Production projects incorporating design and printed outcomes

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.

Assessment Tasks

This course has 2 assessments, which must all be completed and submitted.

There are also exercises which provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial assessment projects. You should engage in all exercises. The exercises help provide evidence of competency.

Feedback throughout the course may be written, verbal or a combination of both.

You are required to demonstrate all learning outcomes to a satisfactory standard to be deemed competent.

PLEASE TAKE SPECIAL NOTE: Assessments are NOT based solely on final submission of the project, if other requirements such as presentations; progress; milestones are specifically indicated on the Timeline (Teaching Schedule) and Assessment Project Instructions. Such additional items and their due dates will form part of the overall assessment.

Production Project 
Visual Dictionary
Due week 14

Knowledge Portfolio - combined Knowledge Quiz Outcomes (all must be completed to a satisfactory standard)

Knowledge Quiz 1
Due week 4

Knowledge Quiz 2
Due week 6

Knowledge Quiz 3
Due week 9

Knowledge Quiz 4
Due week 16

This unit is not graded. At the completion of the course, you will be deemed competent or not yet competent

CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment

Assessment Matrix

An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).

Other Information


The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.



You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. 


Student Progress

Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy



When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e Submission process. Information regarding the eSubmission process


 Special Consideration Policy, Late Submission & Extensions

All assessment tasks are required to be completed to a satisfactory level.

If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Pick the following link for details on applying for Special consideration.  Reasonable adjustment is available and may be applied through the Special Consideration process.

Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy. If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links  Application for extension of time


On Time Submission and Impact of Late Submission

On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task.

The following adjustments for late submission will be made: Work submitted late will be assessed for competency only. Submissions are only permitted during the period that the competency is scheduled.


Academic Integrity and Plagiarism

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity. Academic Integrity


Course Overview: Access Course Overview