Course Title: Produce typographic design solutions
Part B: Course Detail
Teaching Period: Term2 2019
Course Code: GRAP6345C
Course Title: Produce typographic design solutions
School: 320T Architecture & Urban Design
Campus: Brunswick Campus
Program: C5359 - Diploma of Graphic Design
Course Contact: Alistair Briggs
Course Contact Phone: +61 9925 9446
Course Contact Email: alistair.briggs@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Sarah Rudledge
Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required
Course Description
In this course you will develop the skills and knowledge required to produce professional typography for a wide range of communication needs. These outcomes may include logotypes, posters, charts, infographics and mass text applications. You will use a broad range of print and digital applications for different graphic design industry contexts.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUAGRD503 Produce typographic design solutions |
Element: |
1 Research type as visual communication |
Performance Criteria: |
1.1 Research the history, theory and practice of typography and its application to design practice 1.2 Evaluate the ways that fashions in typography have affected commercial design practice 1.3 Evaluate current typography trends and their implications for professional practice |
Element: |
2 Analyse design needs |
Performance Criteria: |
2.1 Confirm communication objectives based on the design brief and consultation with relevant people as required 2.2 Evaluate design brief specifications 2.3 Source and evaluate other information pertinent to design brief |
Element: |
3 Develop ideas for typographic solutions |
Performance Criteria: |
3.1 Assess typographic options in the context of the brief 3.2 Identify and access sources of information and ideas about type to inform work 3.3 Experiment with different type fonts, faces and styles to determine suitability 3.4 Explore the creation of type through hand drawing and a range of media based on the needs of the brief 3.5 Consider the impact of the delivery platform and any production issues on type selection 3.6 Evaluate and select typographic approaches for their potential to meet the communication need 3.7 Produce and present visual representations of design ideas and confirm as required |
Element: |
4 Manipulate and integrate type |
Performance Criteria: |
4.1 Apply a detailed knowledge of type fundamentals to explore options for type design 4.2 Use advanced technical features of software with skill and confidence to manipulate and arrange type 4.3 Explore different ways of integrating type within the design 4.4 Identify and resolve technical problems based on developing expertise |
Element: |
5 Integrate type within the overall design |
Performance Criteria: |
5.1 Realise the design solution by working with the fundamental elements and principles of design 5.2 Integrate other visual design components into layouts 5.3 Explore ways of integrating all elements of the design 5.4 Realise a final design where the approach to type supports key communication objectives 5.5 Establish and follow protocols for saving, exporting and storing work |
Element: |
6 Evaluate typographic design solutions |
Performance Criteria: |
6.1 Evaluate typography from both a functional and aesthetic perspective in the context of the overall design 6.2 Evaluate the chosen solution and its potential to inform future work |
Learning Outcomes
Details of Learning Activities
Learning activities will take place in a classroom using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.
Reference mode of delivery for this course: face-to-face
In class activities may include:
- class exercises
- tutorials
- practical demonstrations
- workshops
- group discussion
- review and revision
- peer learning
- peer teaching and class presentations
- teacher directed group activities/projects
- workshopping of student projects including peer/lecturer feedback
Out of class activities may include:
- independent research
- independent project based work
- studio practice
- online tutorials and activities
- review and revision
Teaching Schedule
Week |
Activity |
Due dates |
1 |
Introduction to typography and Project 1 (6 weekly exercises) Computer Lab Orientation. Exercise 1.1 |
. |
2 |
Exercise 1.1 / Introduction to typography anatomy – Exercise 1.2 |
Exercise 1.1 DUE |
3 |
Introduction to typography anatomy – Exercise 1.2 |
|
4 | Type Families and Typographic Hierarchy / Exercise 1.3 |
Exercise 1.2 DUE |
5 | Typographic Consistency and Readability / Exercise 1.4 |
Exercise 1.3 DUE |
6 |
Typographic Expression – Exercise 1.5 |
Exercise 1.4 DUE |
7 |
Pull-Quotes and Typographic Composition / Exercise 1.6 |
Exercise 1.5 DUE
|
8 |
Brief for Project 2 – Research Booklet on Type Designer |
Exercise 1.6 DUE |
9 |
Project 2 continues – A5 Booklet construction in InDesign and Print Booklet instruction |
|
10 |
Project 2 continues – A5 Booklet construction in InDesign and Print Booklet instruction |
|
|
Mid-semester break from 19–26th April. Classes resume the week of the 11th April. |
|
11 |
Project 2 continues – Finalise Typography Research Booklet |
|
12 |
Project 2: Print and submit Brief for Project 3 – Editorial Layouts |
Project 2.0 DUE |
13 |
Project 3 continues – Building your complex layouts using images and text provided |
|
14 |
Project 3 continues – Editing original image files based on your own compositions |
|
15 |
Project 3 continues – Final CHECKLISTS for design and finished art |
|
16 | Project 3 continues – Magazine Layouts / DUE: Printing & submission |
Project 3 Due |
Learning Resources
Prescribed Texts
References
Other Resources
Prescribed Texts
There are no compulsory prescribed texts in this course – This course has recommended books listed under ‘References’
References
Stop Stealing Sheep & Find Out How Type Works (2nd Edition) by Erik Spiekermann & E.M Ginger |
The Elements of Typographic Style by Robert Bringhurst |
Thinking With Type (2nd Edition) by Ellen Lupton |
InDesign Type: Professional Typography with Adobe InDesign (2nd Edition) by Nigel French |
You are advised to look at the Learning Hub at myRMIT site and also for Google Docs and Google Groups via your student Google Account for ongoing updated information. A range of learning resources and references are provided throughout the year. Additional information relating to this will be provided on an ongoing basis. A digital resource folder resides on network server. Further information regarding access to this is available in the ‘Computer Survival Kit’ provided during orientation.
You will require a personal storage device and tools as outlined in tool kit list.
Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.
Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students. The Library has produced a subject guide that includes quality online and print resources for your studies. http://rmit.libguides.com/graphicartanddesign
The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian http://www.rmit.edu.au/library/librarians/dsc
Overview of Assessment
Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or exercises. The assessment tasks are:
Learning exercises
Major projects incorporating design and printed outcomes
Research reports or presentations
An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.
Assessment Tasks
Tasks in this course are either formative or summative. Feedback throughout the course may be written, verbal or a combination of both.
Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks and you should engage in all formative tasks.
This course has 3 Summative Assessments, all of which must be completed/submitted.
To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard.
Project 1 (6 weekly exercises)
Exercise 1.1 DUE Week 2
Exercise 1.2 DUE Week 4
Exercise 1.3 DUE Week 5
Exercise 1.4 DUE Week 6
Exercise 1.5 DUE Week 7
Exercise 1.6 DUE Week 8
Project 2 - Typography 2 Research Booklet. Due Week 11
Project 3 - Editorial layouts. Due Week 16
This course is assessed for competency. At the completion of the course, you will be deemed competent or not yet competent
Grades which apply to competency-based assessment are:
CA Competency Achieved
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above).
Other Information
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Pick the following link for details on applying for Special consideration
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy.
If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links - Application for extension of time
On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your competency assessment.
Submissions that are assessed as Not Satisfactory can be re-submitted once and this is only permitted during the period that the competency is scheduled.
Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications. Submission cover sheet
Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity
Course Overview: Access Course Overview