Course Title: Interpret and respond to a design brief

Part B: Course Detail

Teaching Period: Term2 2021

Course Code: GRAP6348C

Course Title: Interpret and respond to a design brief

School: 375T Vocational Design and Social Context

Campus: Brunswick Campus

Program: C5359 - Diploma of Graphic Design

Course Contact: Ruth Wellington

Course Contact Phone: +61 9925 9988

Course Contact Email: Ruth.Wellington@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Ben Mastwyk

ben.mastwyk@rmit.edu.au


Nominal Hours: 20

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this course you will explore and develop the skills and knowledge required to interpret and creatively respond to a design brief. You will also integrate clear communication and planning processes to effectively respond to the brief.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBDES402 Interpret and respond to a design brief

Element:

1 Interpret design brief

Performance Criteria:

1.1 Correctly interpret the specifications of the design brief 1.2 Establish and clarify user or client for the proposed product/service to inform design decisions 1.3 Identify and clarify specifications, parameters or constraints of the design brief in consultation with relevant colleagues 1.4 Source and evaluate information pertinent to design brief

Element:

2 Explore and develop design concept

Performance Criteria:

2.1 Generate ideas for design concept through research, exploration and experimentation 2.2 Develop initial design concept consistent with design brief parameters 2.3 Evaluate and explore options for refining the concept to best meet design brief parameters 2.4 Refine options and select the approach which best meets design brief requirements

Element:

3 Liaise with client

Performance Criteria:

3.1 Agree on communication process and frequency of communication with the client 3.2 Present concepts for work at appropriate stages during design process as required 3.3 Present and explore different options and creative ideas with client when appropriate 3.4 Proactively seek and act on client feedback 3.5 Reach agreement on concept for work which complies with design brief

Element:

4 Plan production of work

Performance Criteria:

4.1 Assess specific design production risks 4.2 Identify all components required to produce a prototype 4.3 Assess technical requirements for production against specified guidelines 4.4 Identify and consult with support services required for production 4.5 Produce a prototype and evaluate against design brief requirements 4.6 Analyse prototype and determine any further adjustments to production requirements 4.7 Finalise production specifications supported by accurate and complete documentation

Element:

5 Complete production of work

Performance Criteria:

5.1 Collect and/or organise required components for the work 5.2 Produce or monitor the production of work ensuring all parameters of design brief are met 5.3 Accurately document work progress in a format appropriate to the nature of the design and requirements of design brief 5.4 Seek client approval for work where appropriate

Learning Outcomes



Details of Learning Activities

Learning activities will take place either online, or in a studio and computer laboratory using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.

In class activities will include:

  • demonstrations and presentations by teacher
  • peer teaching and class presentations
  • group discussion
  • review and revision
  • peer learning
  • teacher directed group activities/projects
  • ‘workshopping’ of student projects including peer/lecturer feedback 

Out of class activities will include:

  • independent project based work
  • online tutorials and activities
  • independent research
  • studio practice
  • review and revision


Teaching Schedule

This course is clustered with GRAP6346C|CUAGRD505 - Design and manipulate complex layouts

While all course content will be delivered, the order and mode of delivery may change depending on the availability of specialist facilities and equipment. Please check Canvas regularly as any updates will be communicated by your teacher..

WeekSession ActivitiesAssessment Due
1

No scheduled classes

 
2

Activity 1A: Introduction & Simple Tables

  • Course overview & assessment requirements
  • InDesign revision
  • Working with tables & rules in InDesign
  • Complete Activity 1A with feedback & assistance

Activity 1B: Complex Tables & Tabs

  • Submit and review Activity 1A at start of class
  • Work with more complex forms in InDesign
  • Complete Activity 1B with feedback & assistance 

Activity 1A DUE
3

Activity 2: Magazine layout

  • Submit and review Activity 1B at start of class
  • Introduction to Activity 2 and discussion
  • Research 2 x publications and fill in research document
 Activity 1B DUE

INTRODUCTION TO ACTIVITY 2
4

Activity 2 research and concept development

  • Concept development 
  • Publication research feedback & discussion
  • Research contemporary typography and design
  • Source and cite appropriate imagery and article content

Research DUE
5

Activity 2 development

  • Explore range of tools and techniques to meet design objectives
  • Feedback and discussion


6

Activity 2 feedback

  • Focus on consistent execution across all components
  • Print out layout and engage in consultation to identify improvements


7

Activity 2 development and refinement

  • Submit final magazine spread and research document


8

ASSESSMENT TASK 1: Industry Research Report

  • Introduction to Project 2 and discussion
  • View examples, discuss concepts and research methods
  • Analysis of genre codes and how they are brought to life using images and type
  • Detailed study of the interrelationships between different visual design components within a complex layout


9

Assessment Task 1: Research Report ongoing

Activity 2 DUE
10

Assessment Task 1: Research Report ongoing

Assessment Task 2: Design Proposal: Feature Article Layouts

  • Work on design directions using your research to guide you
  • Outline client/target audience and their expectations based on research/concept
  • Draw at least 3-5 concept sketches per cover


11

Assessment Task 1: Research Report 

  • submit research and start developing design directions

Assessment Task 2 collaborative activities

  • Source and incorporate peer/teacher feedback
 Assessment Task 1: Research Report Due 
12

Assessment Task 2 concept development

  • Refine layout ideas and develop designs
  • Feedback and discussion
  • Develop coordinated approach to designs
  • Submit design approach to date


13

Assessment Task 2 concept development

  • Refine layout ideas and develop designs
  • Feedback and discussion
  • Develop coordinated approach to designs


14

Assessment Task 2

  • Submit design approach to date

Assessment Task 3:

Prepare for client meeting

  • Initial PROOFING of articles
  • Use iterative process to ensure expectations for consistency and accuracy are met 

Client Meeting ongoing - due week 16

  • Present work to teacher for individual feedback to feedback to improve work
  • Submit teacher/client mark-up/approval

Assessment Task 2: Design Proposal Due 
15

Assessment Task 4: Final Artwork

  • Resolve and produce work ensuring all parameters of design brief are met
  • Conduct technical checks before final production
  • Refer to checklists to complete complex finished artwork


16

Assessment Task 4: Final Artwork Submission

  • Submit your digital artwork and research document

Assessment Task 4: Final Artwork Due

Assessment Task 3: Client Meeting Due
17

Coursework review and assessment




Learning Resources

Prescribed Texts


References


Other Resources

Prescribed Texts

There are no compulsory prescribed texts in this course. This course has recommended books listed under ‘References’

You are advised to look at the Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year.

You will require a personal storage device and tools as outlined in tool kit list.

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.

Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/graphicartanddesign

The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian http://www.rmit.edu.au/library/librarians/dsc


Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or exercises. The assessment tasks are:
Creative project/s

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.

 


Assessment Tasks

This course has several learning activities, and one assessment task. The assessment task has four components. You are required to demonstrate all learning outcomes to a satisfactory standard.

Activity 1a: Simple Tables & Rules. 

Activity 1b: Complex Tables & Tabs. 

Activity 2: Album Covers.

Assessment Task 1: Industry research report. Due Week 11

Assessment Task 2: Feature article layouts. Due Week 14

Assessment Task 3: Client meeting. Due Week 16

Assessment Task 4: Final artwork. Due Week 16


At the completion of the course you will be assessed for competency.

Competency-based assessment is as follows:

CA Competency Achieved 

NYC Not Yet Competent

DNS Did Not Submit for Assessment 

 


Assessment Matrix

An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).

Other Information

Attendance

The major aspect of your learning experience involves practical exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.

 

Feedback

You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. 

 

Student Progress

Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy

 

Submissions

When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e Submission process. Information regarding the eSubmission process

 

Special Consideration Policy, Late Submission & Extensions

All assessment tasks are required to be completed to a satisfactory level.

If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Pick the following link for details on applying for Special consideration


Reasonable adjustment is available and may be applied through the Special Consideration process. Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy. If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links  Application for extension of time

 

On Time Submission and Impact of Late Submission

On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your competency assessment. 
Submissions that are assessed as Not Satisfactory can be re-submitted once and this is only permitted during the period that the competency is scheduled.

 

Academic Integrity and Plagiarism

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity. Academic Integrity

 

Course Overview: Access Course Overview