Course Title: Promote products and services to international markets
Part B: Course Detail
Teaching Period: Term2 2018
Course Code: MKTG7989C
Course Title: Promote products and services to international markets
School: 650T Vocational Business Education
Campus: City Campus
Program: C5372 - Diploma of International Business
Course Contact: Suzanne Maugeri
Course Contact Phone: +61 3 9925 1466
Course Contact Email: suzanne.maugeri@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Chris Lee Chris.Lee@rmit.edu.au
Nominal Hours: 70
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit involves the skills and knowledge required to promote products and/or services of the business within specified international markets.
It applies to individuals with managerial responsibility including planning, coordinating, reviewing and reporting on promotional activities. Management of promotional activities may involve geographic separation from these activities.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBMKG513 Promote products and services to international markets |
Element: |
1. Plan promotional activities |
Performance Criteria: |
1.1 Access marketing plan for international business activity to inform planning of promotional activities |
Element: |
2. Coordinate promotional activities |
Performance Criteria: |
2.1 Identify and prepare personnel and resources to support promotional activities, both in international and domestic settings, to facilitate achievement of promotional goals |
Element: |
3. Review and report on promotional activities |
Performance Criteria: |
3.1 Analyse audience feedback and data to determine impact of promotional activity on delivery of products and/or services |
Learning Outcomes
This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to promote products and/or services of the business within specified international markets.
Details of Learning Activities
A range of learning activities are planned for this course including self-paced and collaborative classroom based activities.
The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment.
We expect you to participate and contribute in all scheduled learning activities.
Teaching Schedule
This course is delivered over one year. Semester 1 is the schedule for the first 6 months of the course and second semester is the last 6 months of the course. Students must do semester 1 prior to semester 2.
First 6 Months of the course Schedule:
Week |
Week Commencing |
Topics |
Assessment |
1 |
2 Jul |
Introduction to the course and schedules |
|
2 |
9 Jul |
Product concepts |
|
3 |
16 Jul |
Applied product principles |
|
4 |
23 Jul |
Price & Place concepts #1 |
|
5 |
30 Jul |
Price & Place concepts #2 |
|
6 |
6 Aug |
Applied price and place principles |
|
7 |
13 Aug |
Promotions (Advertising) |
|
8 |
20 Aug |
Applied Promotion principles (Advertising) |
|
|
27 Aug – 2 Sep |
Mid-Semester Break |
|
9 |
3 Sep |
Promotion mix & Brand Awareness |
|
10 |
10 Sep |
Applied Promotion mix & Brand Awareness principles |
|
11 |
17 Sep |
Promotion Budget & Business Networking |
|
12 |
24 Sep |
Segmentation, Targeting & Positioning |
|
13 |
1 Oct |
Applied Segmentation, Targeting & Positioning principles |
|
14 |
8 Oct |
Assignment 1 workshop |
Assessment 1 due date 14 Oct. Sunday 11.59pm |
15 |
15 Oct |
Service concepts |
|
16 |
22 Oct |
Final Resubmissions |
|
Second 6 Months of the course Schedule:
Week |
Week Commencing |
Topics |
Assessment |
1 |
2 Jul |
Course Overview & Trade Promotions- continuing students |
|
2 |
9 Jul |
Trade Shows & Exhibitions |
|
3 |
16 Jul |
Case Study & Communications Plan |
|
4 |
23 Jul |
Case Study & IMC Campaign |
|
5 |
30 Jul |
Mixed Case studies discussion activities |
|
6 |
6 Aug |
Practical Activity: Surf product/s to Japan |
|
7 |
13 Aug |
Surf product/s Class Presentations |
|
8 |
20 Aug |
Coordinate, implement & review promotional activities |
|
|
27 Aug – 2 Sep |
Mid-Semester Break |
|
9 |
3 Sep |
Applied Coordinate, implement, review & report on promotional activities |
|
10 |
10 Sep |
Assignment 2 workshop |
Assessment 2 due date 16 Sep., Sunday 11.59pm |
11 |
17 Sep |
How to present (Presentation skills) |
|
12 |
24 Sep |
Assignment 3 workshop |
|
13 |
1 Oct |
Class project presentation (Grp.1)
|
Assessment Task 3 (Group 1) |
14 |
8 Oct |
Class project presentation (Grp.2)
|
Assessment Task 3 (Group 2) |
15 |
15 Oct |
Mini-Case studies discussion activities/Quiz |
|
16 |
22 Oct |
Final resubmissions |
|
Learning Resources
Prescribed Texts
References
Other Resources
All learning materials will be provided in CANVAS.
Overview of Assessment
Assessment Methods
Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:
- direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
- review of final printed documents
- demonstration of techniques
- observation of presentations
- oral or written questioning to assess knowledge of software applications
You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.
Performance Evidence
You will be required to provide evidence of the following skills:
- plan, coordinate and review promotional activities undertaken in an international context
- produce a report detailing activities and recommendations to inform and guide future promotional work.
Knowledge Evidence
You are required to provide evidence of the following:
- identify available overseas media
- summarise cultural characteristics of groups within target market
- list relevant international business networks
- outline marketing strategies and promotional activities suitable for international markets.
Feedback
Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.
You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.
Assessment Tasks
You are required to complete all three tasks successfully to be deemed competent in this course.
Assessment 1
Task Name: Prepare a report about foundations of marketing practice
(Group assessment – 2 to 3 students per group)
Duration and /or due date:
This assessment task is to be completed by week 14 (14 Oct Sunday 11.59pm) of commencing this unit
Summary and Purpose of Assessment
This assessment task has been designed to allow you to demonstrate your understanding of the basic concepts of marketing, which will give you a clear insight into the strategic value of marketing and promotional activities.
This assessment task is one of three required to demonstrate competency for this unit.
Assessment Instructions
What
Prepare a short report which analyses a sample marketing plan against the foundations of marketing practice. Word limit: Between 2,000 to 3,000 words.
You may select a marketing plan from the following website: http://www.mplans.com/sample-marketing-plans.php#.UuCL4LR9K71.
Information must be well presented in a clear, concise, logical and business-like manner, using clear English expression.
Where
Some in class time will be provided to undertake this assessment task but students will also be expected to complete most of the assessment outside of class time.
How
Students will be assessed according to the criteria outlined in the Criteria for Assessment below. All criteria identified must be addressed to satisfactorily complete this Assessment Task.
Assessment 2
Task Name: Prepare a report on a marketing and promotional activity plan
(Group assessment – 2 to 3 students per group)
Duration and/or due date:
This assessment task is to be completed by week 10 (16 Sep Sunday 11.59pm) of commencing this unit.
Summary and Purpose of Assessment
This assessment task has been designed to allow you to demonstrate your understanding of marketing and promotion of a product or service to an international market. It allows you to understand how products and services are promoted and build the practical skills to do this in the workplace.
This assessment task is one of three required to demonstrate competency for this unit.
Assessment Instructions
What
This is a significant assessment containing two parts: (1) A marketing and promotional activity plan and (2) a presentation to seek approval of the plan (Assessment 3)
You must complete this assignment on an international Australian business of your choice. You will need to have a reasonable understanding of the products and or services of the business so you should select a business which has a reasonable amount of information on their website.
The word limit for the report should be minimum 1,500 words and maximum 2,500 words and should be fully referenced.
Information must be well presented in a clear, concise, logical and business-like manner, using clear English expression.
Where
Some in class time will be provided to undertake this assessment task but students will also be expected to complete most of the assessment outside of class time.
How
Students will be assessed according to the criteria outlined in the Criteria for Assessment below. All criteria identified must be addressed to satisfactorily complete this Assessment Task.
Assessment 3
Task Name: Oral presentation (Individual assessment)
Duration and/or due date: This assessment task is to be completed by week 13 & 14
(Class time) of commencing this unit.
Summary and Purpose of Assessment
This practical assessment will allow you to demonstrate your ability to present your marketing and promotion of a product or service to an international market. It allows you to understand how products and services are promoted and build the practical skills to do this in the workplace.
Assessment Instructions to students
What
- Your group will be required to deliver a presentation on your marketing and promotional activity plan (Assignment 2), seeking approval to proceed’ from your teacher who will act as a senior executive within your company.
- Your group will present between 15 to 20 minutes. However, each student within the group will be assessed individually on the slides presented.
- You are required to provide a hard copy of the power point slides to the class teacher before the presentation and also upload a soft copy of the presentation slides. Write your name on each of the hard copy slides you are presenting.
- Allow 2-3 minutes for question time.
- Dress Code: Smart office/business attire or uniform.
Where
This assessment will only take place in class. All students must be present on that day to participate and receive a grade.
How
You will be assessed against the criteria as listed in the observation checklist in Section B of this task.
To achieve a satisfactory result you will need to address all criteria satisfactorily.
Assessment Matrix
The assessment matrix that maps all the assessment is available on CANVAS.
Submission Requirements
You should:
Ensure that you submit assessments on or before the due date.
- Always retain a copy of your assessment tasks. (hard copy and soft copy)
- When you submit work for assessment at RMIT University you need to use the Assessment task document that includes a declaration and statement of authorship.
- Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers.
Other Information
Late Submission Procedures
You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.
If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.
More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/extensions-of-time-for-submission-of-assessable-work
Where an extension of greater than seven days is needed, you must apply for Special Consideration. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.
More Information:https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration
Resubmissions
If you are found to be unsuccessful in a particular Course Assessment Task (or you do not submit/attend) you will be allowed one resubmission. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission.
If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.
Grading & re-submissions
Successful re-submissions will contribute a CAG only (Competency Achieved Grading) result to your overall grade for the course.
Adjustments to Assessment
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:
Marking Guide (Competency):
You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.
You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.
Marking Guide (Grading)
After achieving competency we then grade your performance in the unit and you will achieve one of the following grades:
Final Grades table:
CHD |
Competent with High Distinction |
CDI |
Competent with Distinction |
CC |
Competent with Credit |
CAG |
Competency Achieved – Graded |
CA |
Competency Achieved – Not Graded |
NYC |
Not Yet Competent |
DNS |
Did Not Submit for assessment |
Further information regarding the application of the grading criteria will be provided by your teacher.
Other information:
Academic Integrity
Plagiarism
Plagiarism is a form of cheating in assessment and may occur in oral, written or visual presentations. It is the presentation of the work, idea or creation of another person, without appropriate referencing, as though it is your own.
The penalties for cheating in assessment are severe, whether the cheating involves plagiarism, fabrication, falsification of data, copyright infringement or some other method. Penalties can include charges of academic misconduct, cancellation of results and exclusion from your course. It is also a disciplinary offence for you to allow your work to be plagiarised by another student.
Referencing
RMIT Business produce their own referencing guidelines entitled written reports and essays: guidelines for referencing and presentation in RMIT Business which all Business students should use.
RMIT Business referencing guidelines (RTF, 1,286 KB, 52 pages); A supporting Referencing website has been developed for the RMIT Business guidelines. You can find out more about Academic Integrity at RMIT’s Academic Integrity webpage.
Group Assessment
A number of your assessments will rely upon group work. This is a critical part of your program as in the workplace you will be regularly required to work in a team environment. Teamwork is also one of the key employability skills for this qualification.
The key to being successful in group work is getting to know your classmates and finding out what they want to achieve. You should seek to find a team which shares your key interests and drivers.
If you are facing issues with your group, the key is to resolve them quickly well before assessments are due. If you need to you can seek support from your teacher.
Course Overview: Access Course Overview