Course Title: Design and develop an integrated marketing communication plan
Part A: Course Overview
Program: C5378 Diploma of Music Industry (Sound Production)
Course Title: Design and develop an integrated marketing communication plan
Portfolio: Vocational Education
Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Important Information:
Please note that this course may have compulsory in-person attendance requirements for some teaching activities.
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Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance.
Terms
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG8020C |
City Campus |
TAFE |
345T Media and Communication |
Face-to-Face |
Term1 2018, Term2 2018 |
MKTG8020C |
City Campus |
TAFE |
375T Vocational Design and Social Context |
Face-to-Face or Internet |
Term1 2020, Term2 2021 |
Course Contact: John Phillips
Course Contact Phone: +61 3 9925 4913
Course Contact Email: john.phillips@rmit.edu.au
Course Description
This unit describes the skills and knowledge required to identify and evaluate the range of marketing communication options and media, to design an integrated marketing communication plan, and to develop a marketing communication brief and creative brief reflecting client needs and preferences.
Pre-requisite Courses and Assumed Knowledge and Capabilities
None
National Competency Codes and Titles
National Element Code & Title: |
BSBMKG523 Design and develop an integrated marketing communication plan |
Elements: |
1. Determine marketing communication requirements 2. Develop marketing communication brief 3. Design integrated marketing communication strategy 4. Select and recommend media for marketing strategy 5. Develop creative brief |
Learning Outcomes
On successful completion of this unit you will have the knowledge and skills to effectively
- produce an integrated strategic marketing communication plan for presentation to a client, including:
- definition of target audience
- analysis of product or service
- marketing communication functions and media vehicles chosen, with rationale for each
- creative brief for media options
- schedule for creative work
Overview of Assessment
Assessment will include evidencing the ability to:
Research and analyse information from a range of sources to investigate a Business opportunity, including:
- Financial considerations
- Digital technologies
- Market size, potential and trends
- Ethical and cultural requirements of the market
- Resource availability
- Review data for potential impact on the market, products, services and customers
- Match products and services to the business opportunity