Course Title: Originate and develop concepts

Part B: Course Detail

Teaching Period: Term2 2018

Course Code: GEDU6115C

Course Title: Originate and develop concepts

School: 345T Media and Communication

Campus: City Campus

Program: C5378 - Diploma of Music Industry (Sound Production)

Course Contact: Tok Norris

Course Contact Phone: +61 3 99254815

Course Contact Email: tok.norris@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This course covers the skills and knowledge required to monitor and coordinate a number of technical production aspects of sound recording productions.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBCRT501 Originate and develop concepts

Element:

1 Evaluate and explore needs and opportunities

Performance Criteria:

1.1 Research and evaluate existing information that informs new concept development

1.2 Where appropriate, identify and use gaps in current range of products, programs, processes or services as the catalyst for generating new ideas or concepts

1.3 Expand the potential of new ideas through exploration of opportunities beyond the obvious

1.4 Identify factors that could have an impact on ideas or concepts to be developed, including potential for commercialisation

1.5 Determine whether other players are filling identified gaps or investigating similar opportunities

1.6 Develop preliminary ideas on innovative and different ways to address needs and opportunities

1.7 In consultation with relevant stakeholders, agree on broad parameters for developing ideas and concepts to meet market requirements

Element:

2 Develop a range of creative approaches

Performance Criteria:

2.1 Use a range of creative thinking techniques to generate innovative and creative concepts to address identified needs

2.2 Challenge, test and experiment with different concepts and ideas as part of a collaborative process

2.3 Evaluate concepts in terms of their suitability for the target audience or purpose, their feasibility and their commercial potential

2.4 Take account of social, ethical and environmental issues as concepts and ideas are generated and discussed

2.5 Identify resources required to achieve desired creative and innovative outcomes

2.6 Evaluate the effectiveness of different strategies for achieving desired outcomes

2.7 Select concepts or approaches that achieve required outcomes in an innovative and feasible way

2.8 Present proposed concepts or approaches in an appropriate format

Element:

3 Refine concepts

Performance Criteria:

3.1 Ensure concept development process is open to ongoing refinement and testing

3.2 Seek input and feedback on concepts from relevant stakeholders

3.3 Seek specialist advice on creative and technical aspects of proposals as required

3.4 Compare concepts with best practice examples of similar products, programs, processes or services

3.5 Use a range of creative and practical criteria to determine the advantages and disadvantages of different concepts

3.6 Evaluate constraints on the realisation of concepts or ideas

3.7 Refine proposals based on analysis and feedback

Element:

4 Develop concepts to an operational level

Performance Criteria:

4.1 Use refined concepts as the basis for developing detailed implementation specifications

4.2 Present specifications to relevant parties for approval, funding or endorsement

4.3 Reflect on methodology used to generate concepts and ideas and note ways of improving this in the future


Learning Outcomes


On successful completion of this unit, you will be able to establish production requirements, complete plans for realisation of production requirements, source and cost resources and manage the production, as relevant to professional studio recording procedures.


Details of Learning Activities

Students will be allocated by course coordinator into small Production Teams, consisting of 4-6 members in each.   Production Teams will remain as the working group for all studio-based activities and tasks.   Concepts are being developed in the context of Studio Recording and Pre-Production Planning.   Learning Activities include:   Studio Recording Concepts and Planning Studio and Production Techniques Studio Practical Exercises Studio Task Exercises Conceive and Construct a Pre-Production Plan Present the Pre-Production Plan to the class Manage, oversee, organise and undertake a Studio Recording of no less than three (3) songs to Mix stage (No mastering) Produce a final CD-DA of all Studio Mixes for submission towards the end of Semester B (Feb - June)


Teaching Schedule

Week

Class content

Activity

Assessments

Semester A
(July-Nov)

     

Class 1
(wk 9)

Subject Overview, Summary of Learning Outcomes & Assessments.

Opening Lecture by Teacher.

Introduction

Practical Ex. 1 commences Semester A, week 4: TOFT

Class 2

Allocation to Studio Work Groups.

Prepare for Studio Prac’s –Talent liaison for Prac exercises 3, 4 & Major Project (Semester 2).

Work Groups

Artist Liaison

Practical Ex. 2 commences Semester A, week 8: NEVE

Class 3

Summary of Pre-Production Report requirements: Pre-Production Overview. EG’s. Commence Classwork constructing this presentation.

Production Report Presentation Overview

Practical Ex. 3 commences Semester A, week 12: NEVE

Class 4

Classwork constructing Pre-Production Report presentation.

Production Report Presentation Classwork

 

Class 5

Commence Planning Major Project: Talent Sourcing & Liaison.

Prepare for Class 5: Valves Vs Transistors (ON-LINE CONTENT)

Major Project.

Production Report Presentation Classwork

Practical Ex. 4 commences Semester A, week 13: NEVE

Class 6

Reviews of Russell O’Hamm paper from AES Journal: Production Team presentations.

Investigate AES Journal: O’Hamm

All group members required

Class 7

Sourcing & Liaison with Artist for Major Project: Issues regarding the organisation of recording artists and the ongoing liaison required.

Click Tracks & Metronomes: Prep of Time Keepers for Drummers

Artist Liaison & Initial Recording session Prep

 

Class 8

Tracking Session Overview & Prep.

Major Project Session 1 Preparation & Checklist.

Reference Audio Selection.

Major Project readiness

 

Semester B
(Feb-Jun)

 

 

 

Class 9

Check Organisation for Major Recordings.

Presentation of Reports: Pre-Production Plans

Reports DUE.

On Track Check

Presentation of Reports.

Class 10

Presentation of Reports: Pre-Production Plans

Reports & Techniques Discussions

Presentation of Reports.

Class 11

Presentation of Reports: Pre-Production Plans

Reports & Techniques Discussions

Presentation of Reports.

Class 12

Presentation of Reports: Pre-Production Plans

Reports & Techniques Discussions

Presentation of Reports.

Class 13

Presentation of Reports: Pre-Production Plans

Reports & Techniques Discussions

Presentation of Reports.

Class 14

Presentation of Reports: Pre-Production Plans

Reports & Techniques Discussions

Presentation of Reports.

Class 15

Presentation of Reports: Pre-Production Plans

Reports & Techniques Discussions

Presentation of Reports.

Class 16

Presentation of Reports: Pre-Production Plans

Reports & Techniques Discussions

Presentation of Reports.


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge of course content is assessed through participation in a series of practical recording projects and exercises that will help equip you with the skills to successfully manage sound and music production, using industry standard equipment and procedures.


Assessment Tasks

Assessment in this unit comprises of three assessment activities:     Studio Practical Excercies 1-6: 30% of Final Grade (Completed during Semester A)   Pre-Production Plan Presentation: 20% of Final Grade (Completed during Semester A)   Major Recording Project: 50% of Final Grade (Completed during Semester B; Due week on or before week 14)    

Grades used in this unit are as follows:


Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:
CHD  Competent with High Distinction
CD     Competent with Distinction
CC     Competent with Credit
CAG  Competent Graded
NYC  Not Yet Competent
DNS   Did Not Submit for Assessment

 

 


Assessment Matrix

Other Information

Performance Evidence

Evidence of the ability to:

  • generate concepts and ideas that provide innovative solutions to identified issues
  • evaluate and test concepts and ideas
  • present ideas and information to others and reflect on responses
  • develop at least two concepts, substantiated and supported with sufficient information to allow implementation to occur.

 

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must :

  • describe the broad context in which concepts are being developed
  • outline cultural, social and environmental issues and impacts to be considered in developing new concepts
  • identify issues and requirements to commercialise the concept
  • outline practical and operational issues to be considered in a specific work or community context
  • describe the range of broad practical and operational issues that determine whether a concept can be implemented
  • identify techniques for generating creative ideas and solutions, and for translating these ideas into workable concepts.

 

 

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters.

Attendance:
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises. You are strongly advised to attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

Assessment Feedback:
You will receive spoken and written feedback on all your work. Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

Academic Progress:Monitoring academic progress is an important enabling and proactive strategy designed to assist you in achieving your learning potential.

Adjustments to Assessment
If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.

Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.

Course Overview: Access Course Overview