Course Title: Explore and apply the creative design process to 2D forms

Part B: Course Detail

Teaching Period: Term1 2020

Course Code: GRAP6355C

Course Title: Explore and apply the creative design process to 2D forms

School: 375T Vocational Design and Social Context

Campus: City Campus

Program: C5381 - Diploma of Visual Merchandising

Course Contact: Sam Falanga

Course Contact Phone: +61 3 99254670

Course Contact Email:

Name and Contact Details of All Other Relevant Staff


Ben Mastwyk


Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this unit you will develop the skills and knowledge required to explore and creatively apply the design process to the development of two-dimensional (2D) forms.  

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBDES302 Explore and apply the creative design process to 2D forms


1 Source information on 2D design

Performance Criteria:

1.1 Identify and access relevant sources of information on 2D design 1.2 Evaluate and collate information to build knowledge of 2D design


2 Explore the creative design process for 2D forms

Performance Criteria:

3.1 Investigate and reflect on how a particular concept or idea might be communicated in 2D 3.2 Select materials, tools and equipment relevant to the realisation of the concept or idea 3.3 Apply a creative design process to produce a range of 2D concept realisations 3.4 Reflect on own application of design process and success in communicating the concept or idea 3.5 Seek and obtain feedback from others about the 2D form and its success in communicating the concept or idea 3.6 Present and store concept realisations or samples in a format which takes account of the need for professional presentation and the work's potential value for future jobs


3 Communicate concepts or ideas through application of design processes to 2D forms

Performance Criteria:

2.1 Use creative thinking techniques to generate a range of ideas and options 2.2 Use experimentation to explore and challenge a range of different ideas 2.3 Challenge assumptions, reflect on ideas and refine approaches 2.4 Consciously change perspective, and evaluate ideas and situations in new ways

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Details of Learning Activities

Learning activities will take place in a studio using industry standard tools and resources.

You will complete exercises and industry style projects. You will also be required to undertake independent study.

In class activities will include:

demonstrations and presentations by teacher
peer teaching and class presentations
group discussion
review and revision
peer learning
teacher directed group activities/projects
‘workshopping’ of student projects including peer/lecturer feedback
Out of class activities will include:

independent project based work
online tutorials and activities
independent research
studio practice
review and revision

Teaching Schedule

Note: While all course content in this schedule will be covered, the weekly order may change depending on class needs and availability of speakers and resources.


Focus & Activities


Welcome & introduction to course content. 

Illustrator Bootcamp 


Vinyl Refresher. 

Create vector art for vinyl cutting


Exercise 1: Display Concepts with Adobe Photoshop

Create pixel based montages to mockup realistic design concepts




Exercise 2: 3D Store Design Mockup with SketchUp

Create realistic mockups of design concepts in 3D to output a range of 2D views




Exercise 3: Edit Digital Images With Photoshop

Tonal and colour adjustment. Retouching. Understanding resolution


Intro to Major Assignment: Industry Portfolio, Print & Online

View and Discuss folio example

Works to include in folio


Major Assignment 2: Industry Portfolio Online, Print & Online

Introduction to brief. View folio samples. Research discussion


Exercise 4: Folio Mockup

Produce draft layout including page titles, descriptions and images. 


Designing with Adobe Photoshop


Folio continued - Build online site with Wix editor


Folio continued


Folio - Final checks and print output


Folio Reviews


Folio Reviews


Major Assignment 2: Industry Portfolio Online, Print & Online due 15 Nov


Learning Resources

Prescribed Texts


Other Resources

There are no compulsory prescribed texts in this course.

You are advised to look at the Canvas Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year.

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.

Further resources for the course will be published to

Amongst the library’s electronic resources is the ability to access for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Visual Merchandising students. The Library has produced a subject guide that includes quality online and print resources for your studies. The Library provides guides on academic referencing and subject specialist help via your Liaison Librarian

Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
Assessment tasks include projects and digital assignments.




The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.

Assessment Tasks


Students enrolled in Vocational Education and Training qualifications are assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.

You should refer to the assessment brief which is available through Canvas for full assessment criteria

MAJOR ASSIGNMENT 1: Industry Portfolio - PRINT - Due Week 16

MAJOR ASSIGNMENT 2: Industry Portfolio - ONLINE - Due Week 16

Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:
CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit for Assessment

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above).

Other Information

Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises
It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

Information about your studies:
You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.

Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):

Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.

Course Overview: Access Course Overview