Course Title: Explore and apply the creative design process to 2D forms

Part B: Course Detail

Teaching Period: Term1 2022

Course Code: GRAP6355C

Course Title: Explore and apply the creative design process to 2D forms

Important Information:

Please note that this course may have compulsory in-person attendance requirements for some teaching activities. 

To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption. 

Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT:

Please read the Student website for additional requirements of in-person attendance: 

Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance. 

School: 515T Creative Industries

Campus: City Campus

Program: C5381 - Diploma of Visual Merchandising

Course Contact: Jenny Crowley

Course Contact Phone: +61 3 99254759

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Tim Mccarthy


Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this unit you will develop the skills and knowledge required to explore and creatively apply the design process to the development of two-dimensional (2D) forms.  

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBDES302 Explore and apply the creative design process to 2D forms


1 Source information on 2D design

Performance Criteria:

1.1 Identify and access relevant sources of information on 2D design
1.2 Evaluate and collate information to build knowledge of 2D design


2 Explore the creative design process for 2D forms

Performance Criteria:

2.1 Use creative thinking techniques to generate a range of ideas and options
2.2 Use experimentation to explore and challenge a range of different ideas
2.3 Challenge assumptions, reflect on ideas and refine approaches
2.4 Consciously change perspective, and evaluate ideas and situations in new ways


3 Communicate concepts or ideas through application of design processes to 2D forms

Performance Criteria:

3.1 Investigate and reflect on how a particular concept or idea might be communicated in 2D
3.2 Select materials, tools and equipment relevant to the realisation of the concept or idea
3.3 Apply a creative design process to produce a range of 2D concept realisations
3.4 Reflect on own application of design process and success in communicating the concept or idea
3.5 Seek and obtain feedback from others about the 2D form and its success in communicating the concept or idea
3.6 Present and store concept realisations or samples in a format which takes account of the need for professional presentation and the work's potential value for future jobs

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Details of Learning Activities

Learning activities will take place this semester with a blended classroom model using industry standard tools and resources. Some classes maybe scheduled to be on campus, and some may be in a remote (virtual) learning mode online.

Refer to your Course schedule and Canvas shells for specific information on how each of your courses is delivered this semester.

You will also be required to undertake independent study.

Reference mode of delivery for this course is a blended approach / studio-based delivery.

On campus class activities will include:

• Tutorials and project-based work

• Group discussion

• Teacher directed activities/projects

• Class presentations 

• Independent project-based work

• Site visits (observations)

• Studio Practice


Virtual In-class activities will include:

• Tutorials and project-based work

• Group discussion

• Teacher directed activities/projects

• Class presentations 

• Online research

• Independent project-based work

• Site visits (observations)

• Studio Practice


Out-of-class activities will include:

• Online investigation

• Independent project-based work

• Gallery/Exhibition visits


Teaching Schedule






Introduction of course requirements & assessments.
Assessment Task briefing
Review prior skills & knowledge of 2D Design
Elements & Principles of Design


Assessment briefing Task 1 (AT1)
Design Thinking
Idea Development : Brainstorming and ideation. Poster (A)


Research & idea experimentation for AT1. Poster (A)


Present concept development & experimentation AT1 Poster (A)


Assessment briefing Task 1 (AT1)
Idea Development : Brainstorming and ideation. Branding (B)


Research & idea experimentation for AT1. Branding (B)



Present concept development & experimentation AT1 Branding (B)


Assessment briefing Task 1 (AT1)
Idea Development : Brainstorming and ideation. Presentation (C )


Research & idea experimentation for AT1. Presentation (C )


Present concept development & experimentation AT1 Presentation (C )



Recap and finalise AT1 Tasks


Assessment 1 DUE end of week
Student  Presentation of all concepts, experimentation and development
Commence AT2 Presentation and Evaluation



Studio time working on AT2 Presentation & Evaluation


Studio time working on AT2


Commence Assessment 2 Presentations


Complete Assessment 2 Presentation & Evaluation


Learning Resources

Prescribed Texts


Other Resources

Library support

The University Library has extensive resources for  Visual Merchandising students.

The Library has produced a subject guide that includes quality online and print resources for your studies

The Library provides guides on academic referencing and subject specialist help via your Liaison Librarian

Study and Learning support

Would you like to get better at studying, writing, or researching for your assignments?

The Library has everything you need to develop your academic skills, improve your marks and save time.  

Prescribed Texts 




The recommended reference for this course is the Harvard style



Author's Last name, First name. Year. Title of Book: Subtitle of Book. Place of Publication: Publisher's Name.  


Webb, Jela. 2008. Strategic Information Management: A Practitioner's Guide. Oxford: Chandos.


You are advised to look on Canvas for ongoing updated information. 

Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
Assessment tasks include projects and digital assignments.

The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.

Assessment Tasks

Assessment Task 1 Research and Develop 2D Concept Realisations DUE WEEK 12

Assessment Task 2 Presentation and Evaluation DUE WEEK 16

Note: full briefs, assessment details and rubrics for each task are available in Canvas

All assessment information for this course can be found on the course’s Canvas shell, in conjunction with assessment information communicated in class by the teacher.

Assessment / Late Submission

All assessment information for this course can be found on the course’s Canvas shell, in conjunction with assessment information communicated in class by the teacher.

This course is delivered in accordance with competency-based assessment.


CA: Competency achieved
NYC: Not Yet Competent
DNS: Did Not Submit for Assessment

SEC: Stopped engagement in course

WDR: Withdrawn from course

All work for Assessable Tasks is required to be submitted on the due date and time as outlined in the Assessment Briefs. Exception to this is where an approved ELS plan, an application for Special Consideration or an approved Extension of Time is in place, submitted before the task’s due date with appropriate documentation. 

Special consideration Policy (Late Submission)

All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension of time for your assessable work.

Please see following access for the details on applying for extension of time to assessments;

Special consideration; 

Application for extension of time;

Equitable assessment arrangements (EAA);

If your work is incomplete, you are strongly encouraged to submit your work on the due date, in order to meet the submission requirements. Should it be below competency you may be asked to resubmit within 5 working days.

Assessment Matrix

An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person.

Other Information


The major learning experience involves studio-based exercises, demonstration and production.

It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to be successful in this course.


Use Canvas to access your course content and announcements, submit assignments, and receive your grades and feedback;

Student feedback at RMIT:

You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.

The following link is an outline and ways that you will receive your feedback at RMIT;

Student Progress Monitoring

Academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.

Please see following access to the Student progress policy webpage;

Submitting Assessments onto Canvas

Here is a guide to submitting assessments on Canvas;

Academic Integrity and Plagiarism

RMIT University has a strict policy on plagiarism and academic integrity.

Please see following access for more information on Academic Integrity at RMIT;

Credit Transfer and Recognition of Prior Learning


Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification). Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.   

Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course:    

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