Course Title: Achieve visual merchandising targets
Part B: Course Detail
Teaching Period: Term1 2023
Course Code: MKTG8023C
Course Title: Achieve visual merchandising targets
Important Information:
Please note that this course may have compulsory in-person attendance requirements for some teaching activities.
To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption.
Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: https://policies.rmit.edu.au/document/view.php?id=209.
Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus
Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance.
School: 515T Creative Industries
Campus: City Campus
Program: C5381 - Diploma of Visual Merchandising
Course Contact: Jenny Crowley
Course Contact Phone: +61 3 9925 4759
Course Contact Email: jenny.crowley@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Sue Robinson
Mon - Thur available at RMIT
Please email to make an appointment
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required.
Course Description
In this unit you will develop the skills and knowledge required to measure the impact of visual merchandising on sales and customer engagement. This includes developing the ability to plan and monitor the achievement of visual merchandising targets and use findings to make recommendations for future improvements.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
SIRRMER006 Achieve visual merchandising targets |
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Element: |
1. Identify visual merchandising targets |
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Performance Criteria: |
1.1. Obtain and review organisational visual merchandising targets. 1.2. Ensure visual merchandising targets are achievable and make any required recommendations for changes. 1.3. Review internal and external factors that may affect visual merchandising performance and plan measures to reduce or enhance impact. 1.4. Review past visual merchandising performance to inform the achievement of visual merchandising targets. 1.5. Determine strategies for the achievement of visual merchandising targets. 1.6. Determine both qualitative and quantitative measures for tracking performance. |
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Element: |
2. Achieve visual merchandising targets. |
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Performance Criteria: |
2.1. Implement planned strategies for the achievement of visual merchandising targets. 2.2. Communicate visual merchandising targets to relevant personnel. 2.3. Ensure availability of adequate resourcing to support the achievement of visual merchandising targets. 2.4. Support team members to achieve visual merchandising targets and provide feedback on performance. 2.5. Monitor and record the achievement of visual merchandising targets. 2.6. Resolve or minimise the impact of internal and external factors that may impact visual merchandising performance. |
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Element: |
3. Review visual merchandising performance. |
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Performance Criteria: |
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Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
Style Merchandise is a clustered course, made up of 2 units of competency, with elements from each delivered weekly across the semester. Assessment for both units is also clustered. The two competencies are "Style using Visual Merchandising Aids " and " Achieve Visual Merchandising Targets".
Learning activities will take place this semester with a blended classroom module using industry standard tools and resources. Some classes may be scheduled to be on campus, and some may be in a remote (virtual) learning mode online.
This is the designated Work Integrated Learning (WIL) course for C5381, Diploma of Visual Merchandising. In this course, feedback from industry and/or community is integral to your experience.
Refer to your Course schedule and Canvas shells for specific information on how each of your course is delivered this semester.
You will also be required to undertake independent study. Reference mode of delivery for this course is a blended approach.
On campus class activities will include:
- Tutorials and project based work
- Group discussion
- Teacher directed activities/projects
- Class presentations
- Independent project-based work
- Site visits (observations)
- Studio Practice
Virtual in class activities will include:
- Tutorials and project - based work
- Group discussion
- Teacher directed activities/projects
- Class presentations
- Online research
- Independent project-based work
- Studio Practice
Out of class activities will include:
- WIL Placement
- Online research
- Independent project-based research and sourcing merchandise
- Site visits
Teaching Schedule
Whilst all course content will be delivered, the order and mode of delivery may change depending on the availability of specialist facilities and equipment. Please check canvas regularly as any updates will be posted in announcements.
| Week 1 |
Overview of course What is Retail Visual Merchandising? |
Discussion and inclass activity |
| Week 2 |
Assessment Task 1 (AT1) Briefing Retail Basics - Part 1 - City Walk Compulsory WIP |
Commence working on AT1 Submit WIP to discussion board |
| Week 3 |
Mannequin Workshop Discuss WIL - RMIT Store or Placement Assessment Task 2 (AT2) Briefing Assessment Task 3 (AT3) Briefing |
Continue working on AT1 |
| Week 4 | Sourcing for Mannequins for L Shaped Window |
Continue working on AT1 |
| Week 5 | Retail Basics - Part 2 |
Continue working on AT1 |
| Week 6 |
Retail Basics - Part 3 Install Mannequins in L Shaped window |
Continue working on AT1 |
| Week 7 |
AT2 RMIT Store Visit Finalise AT1 Knowledge Questions |
Submission of AT1 |
| Week 8 | AT3 Sourcing outfits for mannequins |
Feedback AT1 submission |
| Week 9 | AT3 installation of Mannequins |
Working on AT3 submission |
Semester Break |
|
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| Week 10 |
WIL - RMIT Store or Industry Placement - AT2 |
Working on AT2 or AT3 submission |
| Week 11 |
WIL - RMIT Store or Industry Placement - AT2 |
Working on AT2 or AT3 submission |
| Week 12 |
Industry Placement or Monitor or review RMIT Store (AT2) installation |
Submission of AT3 |
| Week 13 |
Industry Placement or Monitor or review RMIT Store (AT2) installation |
Working on AT2 submission |
| Week 14 |
Industry Placement or Monitor or review RMIT Store (AT2) installation Individual check in re AT2 submission
|
Working on AT2 submission |
| Week 15 |
Individual check in re AT2 submission |
Working on AT2 submission |
| Week 16 | Finalise AT2 |
Submission of AT2
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Learning Resources
Prescribed Texts
References
Other Resources
The University Library has extensive resources.
The Library has produced a number of subject guides that includes quality online and print resources for your studies, you can access the Visual Merchandising Subject guide using this link;
http://rmit.libguides.com/visualmerchandising
and contact the Liaison Librarian for specialist help.
References
The recommended reference for this course is the Harvard style
https://www.rmit.edu.au/library/study/referencing/referencing-guides-for-printing
Rule:
Author's Last name, First name. Year. Title of Book: Subtitle of Book. Place of Publication: Publisher's Name.
Example:
Webb, Jela. 2008. Strategic Information Management: A Practitioner's Guide. Oxford: Chandos.
There are no compulsory prescribed texts in this course.
You are advised to look at the Canvas Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year.
Overview of Assessment
Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
Assessment tasks may include reports, assignments and presentations.
The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.
Assessment Tasks
Students enrolled in Vocational Education and Training qualifications are assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.
Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:
CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit for Assessment
SEC: Stopped Engagement in Course
WDR: WIthdrawn from Course
To demonstrate competency in this course you will need to complete the following pieces of assessment to a satisfactory standard.
Assessment Task 1 (AT1) Knowledge Quiz - Due Week 7
This assessment is a short answered knowledge assessment designed to assess your knowledge relating to achieving Visual Merchandising targets and styling using Visual Merchandising aids.
Assessment Task 2 (AT2) Styling, Achieving and Reviewing Targets - Due Week 16
This task can be completed in industry or a simulated retail environment.
Assessment Task 3 (AT3) Styling using Mannequins (or Aids) - Due Week 12
This tasks focuses on demonstrating the skills of styling a mannequin or aid to achieve Visual Merchandising objectives.
Compulsory WIP (Work in Progress)
Throughout this course there are associated learning activities or exercises that are compulsory.
They will be identified as a Compulsory WIP.
These exercises/activities must be completed in a timely manner as indicated in the weekly schedule to allow you to build knowledge and progress to the formal assessment.
Even if you complete and pass the formal assessment, if you haven’t completed the WIP you are unable to pass this course overall.
Note: full briefs, assessment details and rubrics for each task are available in Canvas
All assessment information for this course can be found on the course’s Canvas shell, in conjunction with assessment information communicated in class by the teacher.
Assessment / Late Submission
All assessment information for this course can be found on the course’s Canvas shell, in conjunction with assessment information communicated in class by the teacher.
All work for Assessable Tasks is required to be submitted on the due date and time as outlined in the Assessment Briefs. Exception to this is where an approved ELS plan, an application for Special Consideration or an approved Extension of Time is in place, submitted before the task’s due date with appropriate documentation.
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension of time for your assessable work.
Please see following access for the details on applying for extension of time to assessments;
Special consideration;
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration
Application for extension of time;
https://www.rmit.edu.au/students/student-essentials/assessment-and-results/extensions-of-time-for-submission-of-assessable-work
Equitable assessment arrangements (EAA);
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Administration.
Other Information
Attendance
The major learning experience involves studio-based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to be successful in this course.
Canvas
Use Canvas to access your course content and announcements, submit assignments, and receive your grades and feedback;
https://www.rmit.edu.au/students/support-and-facilities/it-services-for-students/canvas
Student feedback at RMIT:
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. The following link is an outline and ways that you will receive your feedback at RMIT;
Student Progress Monitoring
Academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Please see following access to the Student progress policy webpage; https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-progress
Submitting Assessments onto Canvas
Here is a guide to submitting assessments on Canvas;
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity.
Please see following access for more information on Academic Integrity at RMIT;
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity
IT orientation
It's time to get ready; https://www.rmit.edu.au/students/new-student-guide
Get involved in student life at RMIT
Credit Transfers and Recognition of Prior Learning
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through life experience in the workplace, voluntary work, informal or formal training or other life experiences.
Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit of competency addressed in this course.
https://www.rmit.edu.au/students/student-essentials/enrolent/apply-for-credit
Course Overview: Access Course Overview