Course Title: Design and install visual merchandising displays

Part B: Course Detail

Teaching Period: Term1 2021

Course Code: MKTG8024C

Course Title: Design and install visual merchandising displays

School: 375T Vocational Design and Social Context

Campus: City Campus

Program: C5381 - Diploma of Visual Merchandising

Course Contact: Sam Falanga

Course Contact Phone: +61 3 9925 4670

Course Contact Email: samuel.falanga@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Justin Compton

justin.compton@rmit.edu.au

Nominal Hours: 80

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this unit you will develop skills and knowledge required to design and create visual merchandising displays for promotional purposes. You will develop the ability to review a visual merchandising concept to identify display objectives, and to build displays using a range of construction methods and materials. 

 


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER007 Design and install visual merchandising displays

Element:

1. Determine display requirements.

Performance Criteria:

1.1. Access and review a visual merchandising concept to determine display requirements.

1.2. Determine display purpose and desired messaging.

1.3. Identify scaling and spatial specifications and constraints that will impact display design. 

1.4. Access creative sources of information and research display trends to draw inspiration to inform display design. 

Element:

2. Design displays.

Performance Criteria:

2.1. Design displays that reflect organisational merchandise strategy, style guidelines and standards.

2.2. Plan display structure and positioning that reflects customer traffic flow and visual paths.

2.3. Incorporate multi-sensory elements into display design to enhance customer engagement and interaction with product.

2.4. Design displays that promote cross-selling and generate commercial benefit.

2.5. Design displays that are structurally sound and meet work, health and safety requirements.

2.6. Apply principles and elements of design to display designs.

2.7. Identify resources, materials and construction techniques required to build displays.

2.8. Identify opportunities to create cost-efficiencies and maximise use of resources.

2.9. Produce visual representations of display designs.

2.10. Seek approval for display designs and make any required adjustments.

Element:

3. Install displays.

Performance Criteria:

3.1. Source materials and resources required to create displays.

3.2. Select appropriate time to build displays that minimises disruption to customers.

3.3. Apply construction techniques and use power tools to build displays. 

3.4. Ensure product availability at primary location.

3.5. Consider product grouping based on key features, price, size and type.

3.6. Handle stock and equipment according to safe manual handling and work health and safety requirements to prevent injury to self.

3.7. Finalise displays and adjust as required to ensure visual appeal is maximised.

3.8. Ensure finalised displays meet display design and work, health and safety requirements. 

3.9. Clean and tidy work area and remove excess materials and stock.

3.10. Dispose of waste to minimise environmental impacts.

Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

Design and Install Visual Merchandising Displays will introduce students to the basics of display. Students will learn about the use of space and the fundamentals of creating displays for a variety of merchandise categories using a variety of different design elements.

Students will take part in class discussions, presentations, small group activities and individual activities. The students will engage in many practical exercise (displays) to develop the skills to demonstrate competency.

Learning activities will take place in a Virtual studio classroom using industry standard tools and resources. 

You will also be required to undertake independent study.
Reference mode of delivery for this course is a blended approach

Virtual In-class activities will include:
• Tutorials and project based work
• Group discussion
• Teacher directed activities/projects

Out-of-class activities will include:
• Online investigation
• Independent project based work
• Gallery/Exhibition visits


Teaching Schedule

While all course content will be delivered, the order and mode of delivery may change depending on the availability of specialist facilities and equipment.  Please check Canvas regularly as any updates will be communicated by your teacher. 

WEEK 1

  • Course Guide
  • Introduction to course and expectations
  • Equipment and tool kit overview
  • Introduce Exercise 1 (Store Window Observation Report)
  • Introduce Exercise 2 (Father’s Day Window concept)
  • What is VM Presentation p/point
  • Discuss the Use of Space & the display bays

WEEK 2

  • Father’s Day exercise Due & class discussion
  • Trend Forecasting document
  • Introduce exercise 3 (Pyramid Groupings) p/point
  • Show examples symmetric and asymmetric groupings

WEEK 3

  • Store Window Observation Report due to Canvas
  • Presentation on Design Elements & Principles
  • Introduce Exercise 4 Design Elements & Principles
  • Introduce Assessment Task 1 Knowledge Quiz
  • Introduce Assessment Task 2 Life Style Display

WEEK 4

  • Presentation on Colour
  • Presentation on Inspiration, Material & Brand Boards
  • Pyramid Grouping displays x 4 Due
  •  

WEEK 5 

    • Introduce Assessment Task 3 Promotional Display
    • Design Elements & Principles x 4 thumbnails due to Canvas

 WEEK 6

    •  

      • Life Style Display Part 1 Due
      • 1 x Customer Brand/Mood Board
      • 12 x thumbnails
      • Inspiration board of Current VM Trends
      • 1x finished concept produced with digital software

WEEK 7 

    •  

      • Life Style Display Part 2 Due
      • 1 x list of materials/resources for your display (include two ways you were cost-effective/made the most of your resources)
      • 1 x list of construction techniques required for your display
      • 1 x list of OH&S considerations that you will adhere to when installing your display

WEEK 8

  •  

    • Discuss Planograms and Power Merchandising techniques -  Power Points
    • Introduce Assessment Task 4 Retail Walls and Table
    • Discuss the positives & negatives of working in groups
    • Team leaders chosen
    • Roles allocated and documented
    • Planning to commence
    • Store name & pop colour chosen

WEEK 9

  • Promotional Display Part 1 Due
  • 1 x Customer Brand/Mood Board
  • 12 x thumbnails
  • Inspiration board of Current VM Trends
  • 1x finished concept produced with digital software

WEEK 10

  • Promotional  Display Part 2 Due

WEEK 11 

  • Retail Walls & Table Individual Submission Due for Team Discussions

WEEK 12

  • Install Lifestyle Display
  • Knowledge Quiz recap

WEEK 13

  • Install Promotional Display
  •  Retail Walls & Table Team Documentation Due

 

WEEK 14

  • Install Retail Walls &Table as a team

WEEK 15

  • Knowledge Quiz

WEEK 16

  • Resubmissions if applicable

 

Flexible study allows you to study online by participating in lectures and tutorials via Canvas, our online learning and teaching platform, to ensure continued learning throughout this period.

 

For Semester 1 all of your classes and assessments have been rearranged to suit this learning format, unless you have been advised otherwise.

 

Canvas has been designed so that the learning experience is consistent throughout all your courses.

We have taken your feedback and adjusted the way we do things for Semester 1.

 


Learning Resources

Prescribed Texts


References


Other Resources

Students are encouraged to develop their own Pinterest page and Instagram page They are also encouraged to follow stylists and Retail Brands and Visual Merchandisers  on Instagram etc.

Learning resources in the library include Inspiration Magazine, VM&SD Magazine, Other design magazines are also helpful resources for students.

The University Library has extensive resources and provides subject specialist expertise, research advice, help with referencing and support through:

The Learning Lab
 https://www.rmit.edu.au/students/study-support/learning-lab

The Study Support Hub
https://www.rmit.edu.au/students/study-support/study-support-hub

English for uni workshops
 https://www.rmit.edu.au/students/study-support/workshops/english-uni-workshops

Visual Merchandising Subject Guide

http://rmit.libguides.com/visualmerchandising

 

Teachers will notify students of other resources during the course of the semester

 

 

 


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
Assessment tasks include practical projects.

 

The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.


Assessment Tasks

Assessment is ongoing throughout the course and will include a range of practical and theory components. Full assessment briefs will be provided and can be found on Canvas.

This is a Vocational Education and Training qualification and is assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard required in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive ongoing verbal feedback throughout the semester and during the practical sessions and written feedback from the teacher at the conclusion of each assessment task.

Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:

CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit for Assessment

Due dates for assessment tasks dependent on access to specialist facilities and equipment may change. Please check Canvas regularly as any updates will be communicated by your teacher.

Assessment Task 1 - Knowledge Quiz Due Week 15

  •  

Assessment Task 2 –Life Style Display  Due Week 12

 

Assessment Task 3 - Promotional Display Due Week 13

 

Assessment Task 4 -  Retail Walls & Table Due Week 14

 

Each one of these assessments will be marked Satisfactory or Not Satisfactory. 


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Administration.

Other Information

Attendance 
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to complete this course successfully.

Information about your studies:

You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.

 https://www.rmit.edu.au/students

 

Assessment:

Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment

 

Academic Integrity and Plagiarism:

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity

 

Credit Transfer and Recognition of Prior Learning:

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.  

Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.

https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit on this policy go t

Course Overview: Access Course Overview