Course Title: Establish, negotiate and refine a design brief
Part B: Course Detail
Teaching Period: Term1 2023
Course Code: GRAP5371C
Course Title: Establish, negotiate and refine a design brief
School: 515T Creative Industries
Campus: Brunswick Campus
Program: C5382 - Diploma of Product Design
Course Contact: Robin Blood
Course Contact Phone: +61 9925 4683
Course Contact Email: robin.blood@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Malcolm Thomas
Mette Stryhn
Nominal Hours: 65
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None.
Course Description
This unit describes the skills and knowledge required to work proactively with a client or commissioning organisation to develop and negotiate a design brief.
It applies to individuals working in any industry or design context where the designer plays a key role in determining the scope and nature of work required. Establishment, negotiation and refinement of a design brief requires the integration of highly-developed creative thinking, communication and planning skills in a process that may not be linear. Adaptability and effective responses to change and new ideas are crucial.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBDES502 Establish, negotiate and refine a design brief |
Element: |
1 Establish design requirements |
Performance Criteria: |
1.1 Identify and make appropriate contact with relevant stakeholders for the design project, in addition to the client 1.2 Identify and source information and references relevant to the design project 1.3 Undertake critical analysis of sources and extract key information to inform the design project 1.4 Liaise with client and other key stakeholders to determine overall objectives and parameters for the design project 1.5 Proactively seek, review and act on information needed to inform constructive communication with client 1.6 Build trust and respect between self and client through effective communication and demonstration of professional integrity |
Element: |
2 Develop and refine design brief |
Performance Criteria: |
2.1 Develop concepts and ideas for inclusion in design brief, taking account of overall objectives and parameters 2.2 Undertake own analysis of concept and challenge ideas and approaches taken to ensure responsiveness to project needs 2.3 Present ideas in an appropriate format/medium and seek feedback from key stakeholders 2.4 Use effective communication techniques to generate discussion, debate and critical analysis 2.5 Re-evaluate and refine options based on own analysis and discourse with others 2.6 Establish and agree on final nature and scope of design brief with client and accurately document details |
Element: |
3 Negotiate terms and conditions |
Performance Criteria: |
3.1 Negotiate and agree terms and conditions of brief in accordance with relevant organisational and professional standards 3.2 Clarify, agree and document roles and responsibilities of those involved in the project 3.3 Confirm agreements in writing in accordance with organisational requirements 3.4 Identify the need for specialist advice when developing formal agreements or contracts, and seek appropriate assistance |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
Establish, Negotiate and Refine a Design Brief and Research and Apply Techniques in Product Design . These 2 courses are delivered together as a cluster and named Introduction to Product Design.
This course will be delivered face to face and by utilising the learning support material and resources in Canvas.
This unit describes the performance outcomes, skills and knowledge required to work pro actively with a client or commissioning organisation to develop and negotiate a design brief.
Teaching Schedule
While all course content will be delivered, the order and mode of delivery may change depending on the availability of specialist facilities and equipment. Please check Canvas regularly as any updates will be communicated by your teacher.
Week | Topic | Readings and Activities | Assessment |
Week 1
|
Course Introduction & tasks 1, 2 & 3 |
See engagement document |
|
Week 2 |
Introduce You - Kevin & Malcolm Engagement Document
|
T1_Establish brief - Issue_Q&As
|
|
Week 3 |
Introduce You - 1AB T2 & 3 in more detail
|
01_PPT_KL Principles & Elements
|
|
Week 4
|
Introduce You - 1AB
|
Design Process T2_Street Furniture_Issue |
|
Week 5
|
T1_EOI Letter review T2_Ecopod documentation |
02_PPT_MT STUDIO |
|
Week 6 |
Guest Presenter 1 - TBC |
03_PPT_KL
|
|
Week 7 |
T2 - Mid project review
|
Task 3_Knowledge questions- Issue |
|
Week 8
|
T1 - Mid project review
|
04_PPT_MT T1 - Mid project review
|
|
Week 9 |
Guest Presenter 2 - TBC |
T3_Mid project review |
Task 1_Establish & Negotiate a Brief Submission |
Week 10
|
T2 - Mid project review
|
T2 - Mid project review |
|
Week 11
|
STUDIO | 05_PPT_KL |
|
Week 12
|
Task 3_Design Brief Knowledge - Hand in |
Task 3_ Knowledge questions - Hand in |
Task 3_Design Brief Knowledge - Submission |
Week 13
|
Task 2_Street Furniture Mid presentation |
Task 2_Street Furniture Mid presentation |
|
Week 14
|
STUDIO | STUDIO | |
Week 15
|
Task 2_Street Furniture Hand In
|
Task 2_Street Furniture Hand In |
Task 2_Street Furniture Submission |
Week 16
|
Assessment Week |
Assessment Week |
Assessment Week |
Learning Resources
Prescribed Texts
References
Other Resources
Students will need to refer to CANVAS as teaching resources may vary according to teaching schedule and task requirements.
Prescribed Texts: There are no compulsory prescribed texts in this course.
You are advised to look at the Learning Hub at myRMIT site for ongoing updated information.
A range of learning resources and references are provided throughout the year.
You will require a personal storage device and tools as outlined in tool kit list.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software.
The Learning Lab
https://www.rmit.edu.au/students/study-support/learning-lab
Study Support
https://www.rmit.edu.au/students/study-support
RMIT Library.
You will also have access to the library resources.
Among the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students.
RMIT Library has produced the following:
subject guide that includes quality online and print resources for your studies.
https://rmit.libguides.com/alldesign
Overview of Assessment
Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or exercises.
The assessment tasks are:
Learning exercises
Major project/s incorporating design and print outcomes
Research reports and/or presentations
An student charter summarises your responsibilities as an RMIT student as well as those of your teachers.
Assessment Tasks
To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher for each assessment task.
Assessment Task 1: Establish and Negotiate a Brief
Due: Week 09
Assessment Task 2: Design Portfolio - Street Furniture
Due: Week 12
Assessment Task 3: Design Brief Knowledge test
Due: Week 15
*Due dates for assessment tasks dependent on access to specialist facilities and equipment may change. Please check Canvas regularly as any updates will be communicated by your teacher.
You are required to demonstrate all learning outcomes to a satisfactory standard.
You will receive feedback with verbal and/or written evaluation of your progress within class time.
The submitted projects will be assessed with written feedback as well as a checklist that relates to separate components of the project and the overall outcome.
This course is assessed for competency.
Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:
CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit for Assessment
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Administration.
Other Information
Attendance:
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.
Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Assessment:
Information on assessment including Special consideration, Adjustments to assessment, (e.g. applying for an extension of time):
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment
On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your competency assessment.
Submissions that are assessed as Not Satisfactory can be re-submitted once and this is only permitted during the period that the competency is scheduled.
Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity
Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e Submission process.
Information about your studies:
You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.
https://www.rmit.edu.au/students
Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.
https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit
Course Overview: Access Course Overview