Course Title: Establish, negotiate and refine a design brief

Part B: Course Detail

Teaching Period: Term2 2019

Course Code: GRAP6357C

Course Title: Establish, negotiate and refine a design brief

School: 320T Architecture & Urban Design

Campus: City Campus

Program: C5382 - Diploma of Product Design

Course Contact: Robin Blood

Course Contact Phone: +61 9925 4683

Course Contact Email: robin.blood@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 65

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None.

Course Description

This unit describes the skills and knowledge required to work proactively with a client or commissioning organisation to develop and negotiate a design brief.

It applies to individuals working in any industry or design context where the designer plays a key role in determining the scope and nature of work required. Establishment, negotiation and refinement of a design brief requires the integration of highly-developed creative thinking, communication and planning skills in a process that may not be linear. Adaptability and effective responses to change and new ideas are crucial.

No licensing, legislative or certification requirements apply to this unit at the time of publication.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBDES502 Establish, negotiate and refine a design brief

Element:

1 Establish design requirements

Performance Criteria:

1.1 Identify and make appropriate contact with relevant stakeholders for the design project, in addition to the client 1.2 Identify and source information and references relevant to the design project 1.3 Undertake critical analysis of sources and extract key information to inform the design project 1.4 Liaise with client and other key stakeholders to determine overall objectives and parameters for the design project 1.5 Proactively seek, review and act on information needed to inform constructive communication with client 1.6 Build trust and respect between self and client through effective communication and demonstration of professional integrity

Element:

2 Develop and refine design brief

Performance Criteria:

2.1 Develop concepts and ideas for inclusion in design brief, taking account of overall objectives and parameters 2.2 Undertake own analysis of concept and challenge ideas and approaches taken to ensure responsiveness to project needs 2.3 Present ideas in an appropriate format/medium and seek feedback from key stakeholders 2.4 Use effective communication techniques to generate discussion, debate and critical analysis 2.5 Re-evaluate and refine options based on own analysis and discourse with others 2.6 Establish and agree on final nature and scope of design brief with client and accurately document details

Element:

3 Negotiate terms and conditions

Performance Criteria:

3.1 Negotiate and agree terms and conditions of brief in accordance with relevant organisational and professional standards 3.2 Clarify, agree and document roles and responsibilities of those involved in the project 3.3 Confirm agreements in writing in accordance with organisational requirements 3.4 Identify the need for specialist advice when developing formal agreements or contracts, and seek appropriate assistance

Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

This unit describes the performance outcomes, skills and knowledge required to work pro actively with a client or commissioning organisation to develop and negotiate a design brief. 

Through your studies you will gain the knowledge and skills needed to create designs for consumer products, experiences and systems. You will present your ideas through a combination of skills in visual and verbal communication, 3D models and computer software.

 


Teaching Schedule

Course Schedule
Week Topic Readings and Activities Assessment

Week 1

 

 Introduction to course
schedules

Orientation Day
Meet the teacher and class.
Course introduction, overview and expectations.

  

Week 2

 

Task 1 - Principles & Elements - Issue

Task 4 - Design Manual

T1_Q&As

T2_Q&As

CANVAS

Task 1 - Issue

Task 4 - issue

Week 3

 

 Studio PPT_Mal  

Week 4

 

Task 1 - Principles & Elements - Presentation

Task 2 - Write & refine a brief - Issue

 Q&As Task 1 - Principles & Elements - Presentation
 

Week 5

 

 NO CLASS NO CLASS NO CLASS

Week 6

 

 Studio PPT_Mal  

Week 7

 

 Studio Studio  

Week 8

 

 In class activity

In class activity

  

Week 9

 

 In class activity

In class activity

  

Week 10

 

Stereotypes  - In class activity

Task 3_Street Furniture- Issue & Q&As

Stereotypes  - In class activity

Task 3_Street Furniture- Issue & Q&As

  
 

Week 11

 

 Studio Studio  

Week 12

 

 Task 2 - Write & refine a brief - Presentation Task 2 - Write & refine a brief - Presentation Task 2 - Write & refine a brief - Presentation

Week 13

 

 Task 3_Street Furniture- Mid task review Task 3_Street Furniture- Mid task review

Task 3_Street Furniture- Mid task review

Week 14

 

 Task 4_Design Manual - Hand in Task 4_Design Manual - Hand in Task 4_Design Manual - Hand in

Week 15

 

 Task 3_Street Furniture- Presentation Task 3_Street Furniture- Presentation Task 3_Street Furniture- Presentation

Week 16

 

No Class

Assessment Week

No Class

Assessment Week

No Class

Assessment Week


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or exercises.
The assessment tasks are:
Learning exercises
Major project/s incorporating design and print outcomes
Research reports and/or presentations

An student charter summarises your responsibilities as an RMIT student as well as those of your teachers.


Assessment Tasks

Task 1_Principles & Elements-Apply Techniques

Task 2_Write & Respond to a design brief

Task 3_Street furniture - design something_Apply techniques

Task 4_Design Manual_Establish

 


Assessment Matrix

Criteria Ratings
This criterion is linked to a learning outcomeSubmission shows evidence of being well organised    
  Satisfactory     Not Satisfactory  
This criterion is linked to a learning outcomeSubmission contains no spelling grammatical errors    
  Satisfactory     Not Satisfactory  
This criterion is linked to a learning outcomeSubmission follows the required instructions specific to format, file naming conventions, a copy has been placed in the RMIT I Drive    
  Satisfactory     Not Satisfactory  
This criterion is linked to a learning outcomeSubmission addresses all the required information    
  Satisfactory     Not Satisfactory  
This criterion is linked to a learning outcomeSubmission includes an acknowledgement slide    
  Satisfactory     Not Satisfactory  
This criterion is linked to a learning outcomeSubmission addresses all the required information.    
  NOT SATISFACTORY Presentation does not demonstrate clearly or summarise the intention purpose   BEGINNING Presentation articulates suitable/clear demonstration the intention purpose   DEVELOPING Presentation articulates intention through good oral and visual communication.   ACCOMPLISHED Presentation articulates project intention through very good oral and visual communication.   EXEMPLARY Presentation articulates project intention through excellent oral and visual communication. Ideas are concise and clear. The originating story is well told and the emotional connection is clear
This criterion is linked to a learning outcomeDoes the presentation effectively communicate the , key themes effectively and clearly?    
  NOT SATISFACTORY Presentation does not effectively communicate key themes effectively and clearly   BEGINNING Presentation communicates through visual and oral satisfactorily   DEVELOPING Visual and oral presentation is clear and concise. There is effective explanation of content and themes   ACCOMPLISHED Visual and oral presentation is clear and concise. Very good effective explanation of content and themes.   EXEMPLARY Visual and oral presentation is clear and concise. Excellent, effective explanation of content & themes.
This criterion is linked to a learning outcomeBe prepared to discuss your design and its submission with your classmates and instructors. Provide suitable responses to questions regarding your submission that demonstrate an in-depth knowledge of your chosen subjects.    
  NOT SATISFACTORY No allowance or limited allowance for discussion and debate. Very little knowledge of your submission has been demonstrated through the discussion and feedback segment   BEGINNING Responses to feedback, questions and critique is satisfactory without displaying extensive knowledge of your submission   DEVELOPING Feedback has been managed well. Responses to feedback, questions and critique is good displaying a thorough knowledge of your submission.   ACCOMPLISHED Feedback has been managed very well. Responses to feedback, questions and critique is very good displaying an extensive knowledge of your submission.   EXEMPLARY Feedback has been managed extremely well. Responses to feedback, questions and critique is excellent displaying outstanding and thorough knowledge of your submission.

Sample Assessment Matrix

Other Information

Teaching schedule may vary according to students and task requirements
Information is correct at time of publishing

Course Overview: Access Course Overview