Course Title: Make a presentation

Part B: Course Detail

Teaching Period: Term1 2022

Course Code: COMM5966C

Course Title: Make a presentation

Important Information:

Please note that this course may have compulsory in-person attendance requirements for some teaching activities. 

To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption. 

Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: https://policies.rmit.edu.au/document/view.php?id=209. 

Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus 


Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance. 

School: 525T Business & Enterprise

Campus: City Campus

Program: C5400 - Diploma of Business (Public Relations)

Course Contact: Nick Reynolds

Course Contact Phone: +61 3 9925 0791

Course Contact Email: nick.reynolds@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Anna Osherov

Email: anna.osherov@rmit.edu.au 

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

In this course, you will acquire the skills and knowledge required to prepare, deliver and review a presentation to a target audience.

This unit applies to individuals who may be expected to make presentations for a range of purposes, such as marketing, training and promotions. They contribute well developed communication skills in presenting a range of concepts and ideas.



National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBCMM401 Make a presentation

Element:

1 Prepare a presentation

Performance Criteria:

1.1 Plan and document presentation approach and intended outcomes

1.2 Choose presentation strategies, format and delivery methods that match the characteristics of the target audience, location, resources and personnel needed

1.3 Select presentation aids, materials and techniques that suit the format and purpose of the presentation, and will enhance audience understanding of key concepts and central ideas

1.4 Brief others involved in the presentation on their roles/responsibilities within the presentation

1.5 Select techniques to evaluate presentation effectiveness

Element:

2 Deliver a presentation

Performance Criteria:

2.1 Explain and discuss desired outcomes of the presentation with the target audience

2.2 Use presentation aids, materials and examples to support target audience understanding of key concepts and central ideas

2.3 Monitor non-verbal and verbal communication of participants to promote attainment of presentation outcomes

2.4 Use persuasive communication techniques to secure audience interest

2.5 Provide opportunities for participants to seek clarification on central ideas and concepts, and adjust the presentation to meet participant needs and preferences

2.6 Summarise key concepts and ideas at strategic points to facilitate participant understanding

Element:

3 Review the presentation

Performance Criteria:

3.1 Implement techniques to review the effectiveness of the presentation

3.2 Seek and discuss reactions to the presentation from participants or from key personnel involved in the presentation

3.3 Utilise feedback from the audience or from key personnel involved in the presentation to make changes to central ideas presented

Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in delivering a presentation in the communications sector.

This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to:

  • Prepare a presentation (strategies, key planning and resources needed)
  • Deliver a presentation (delivery techniques and key concepts)
  • Review a presentation (reflection and application of feedback).


Details of Learning Activities

A range of learning activities is planned for this course including self-paced and collaborative classroom-based activities.

The self-paced activities will be delivered through various technology platforms and include your contribution to wikis and discussion threads, reflective journals, quizzes and interactive sessions.

The collaborative classroom-based activities will include group discussion, group problem-solving activities and opportunities to practice your skills in a simulated/real workplace environment.

We expect you to participate and contribute in all scheduled learning activities.


Teaching Schedule

Weekly Schedule 

BSBCMM401 Make a Presentation clustered with BSBWRT501 Write Persuasive Copy 

Semester 1 2022

Week number 

Week beginning 

Topic 

Assessments 

1

7th February 

Introduction to the course, assessments and student resources. 

Some important concepts of presentation types and formats (written and verbal) as well as an introduction to the importance of words and copy for specific audiences 

Impromptu presentation (written and verbal) 

  

2 

14th February 

Presentation – Purpose, exploring audiences, desired outcomes  

Preparing a presentation (select topic for assessment 1 and begin working through the templates provided).  

legal and regulatory issues impacted your topic and writing presentation. 

This will inform and direct assessment 1 

  

3 

21st February 

Presentation structure – exploring different types depending on desired outcomes 

Discussing the importance of presentation planning and timing 

Writing for your presentation 

Continue to work on research and template completion for assessment 1 


4 

28th February

Location, Planning for contingencies/problems, Overcoming fears 

Delivering a presentation. Reading the audience, preparing formal slides 

Facebook and Instagram Live 

Continue with preparation templates including props and visual aids 

  

5 

7th March

Exploring Facebook live 

Handling questions and other interactions with the audience 

Continue completing planning templates 

Practice run  

  

6 

14th March

In class Facebook presentations 

Assessment 1 Due during class 

Preparation templates to by uploaded onto Canvas by 23:59 

7 

21st March  

Select the case, Select the theme,  

Preparing your client portfolio and preparation templates 

Writing for the Net 

SEO 

Website homepage and general pages 

  

8 

28th March 

Writing for the Net 

Blogs 


EDM (email) 

Preparing your client portfolio and preparation templates 

  

9 

4th April 

Social Media – general content and advertisements 

Writing for the media 

Press release and pitching 

Preparing your client portfolio and preparation templates 

  

10 

11th April

Writing for corporate 

Annual report (sample pages only) 

Preparing your client portfolio and preparation templates 

  



Mid Semester Break 14th April - 20th April  


11 

25th April

Writing a speech  

Preparing your client portfolio and preparation templates 

Preparing a budget 

Prepare a project plan 


12 

2nd May 

 Writing for electronic media – 

Radio 

In class paired activity – edit and review 

Preparing your client portfolio and preparation templates 

This is to be uploaded as part of assessment 2 

13 

9th May

Writing for Electronic media 

Television/video 

Preparing your client portfolio and preparation templates 

  

14 

16th May

Bringing it all together 

Portfolio final preparation and pitch preparation 

Assessment 2 portfolio, preparation templates and edits due to be uploaded to canvas 

15 

23rd May  

Assessment 3 Presentation/pitch role play 

Assessment 3 

Copy portfolio pitch and presentation 

Supporting documents to be uploaded into Canvas by Friday 23:59 

16  

30th May

re-submission notification and communications 


17 

6th June 

Week 17: Resubmits if required 

  


Learning Resources

Prescribed Texts


References


Other Resources

All resources will be available on Canvas


Overview of Assessment

Assessment Methods      

A range of assessment methods will be used to assess practical skills and knowledge. The following assessment methods will be used specifically to assess your delivering of a presentation:

  • Project management
  • Written reports supported by practical assignments or tasks for individual assessment
  • Observation of workplace practice supported by personal interviews
  • Practical display with personal interview, presentations or documentation
  • Case studies.

Performance Evidence

Evidence of the ability to:

prepare and deliver presentations related to occupation or area of interest which demonstrate the use of:

  • effective presentation strategies and communication principles
  • aids and materials to support the presentation
  • select and implement methods to review the effectiveness of own presentation and document any changes which would improve future presentations.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

  • identify information collection methods that will support review and feedback of presentations
  • identify regulatory and organisational obligations and requirements relevant to presentations
  • describe the principles of effective communication
  • describe the range of presentation aids and materials available to support presentations.

Assessment Conditions

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards received and use this information to improve your learning outcomes and final performance in the course are being met.

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced by individuals using interpersonal communication skills in the workplace and include access to:

  • equipment, materials and business software packages for making a presentation
  • business technology
  • interaction with others.

Feedback

Feedback will be provided throughout the semester in class and/or online discussions.

You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed.

Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.


Assessment Tasks

Assessment Task 1: Presentation - Facebook Live

Due: This assessment is due end of week 6, Friday 11:59.

Summary and Purpose of Assessment

  • This assessment is designed to demonstrate your ability to:
    prepare and deliver presentations related to occupation or area of interest which demonstrates the use of:
  • effective presentation strategies and communication principles
  • aids and materials to support the presentation
  • select and implement methods to review the effectiveness of your own presentation and document any
    changes which would improve future presentations.

This project task is one of three required of you to complete satisfactorily to be deemed competent for this unit

Assessment Instructions


What: This assessment will be produced in presentation format using Facebook Live. A brief report is also required which summarises recommendations for improvements to other students’ presentations which they can incorporate into future presentation work.

You are also required to listen/like/comment in other participants Facebook Live presentations.


Assessment Task 2: Client case study 

Due: This assessment is due week 15 Friday 23:59.

Summary and Purpose of Assessment


This assessment evaluates your ability to determine the requirements and creative options in addressing the copy challenges you are presented within a case study scenario. The class will be placed in groups of 3. Each student will prepare a response to the case study brief but will be pitching against the other 2 group members for the business. The presentations, assessment 3 will be held in week 15. The teacher will act as PR Director and will announce the winners in each company category at the end of the pitch presentations. You will need to demonstrate an understanding of the details of the brief, create a core concept and demonstrate your understanding of the differences in copy requirements across a range of mediums including formal business reports and pitch emails, social media content, television and radio campaigns and how to prepare and present this copy in the most convincing way. This assessment is the creation of the copy for an integrated product launch or rebrand (determined by the details of
the brief). Each case study will require students to develop a themed copy that fits into all of the following categories.

  • Writing for the Net
  • Writing for the media
  • Writing for corporate
  • Writing for electronic media

You will be required to:


1. Review and interpret the client case study and brief presented during class

2. Determine and articulate the intended audience for the copy being prepared
a) included the above information in the preparation templates provided with the assessment documentation
3. Determine the key theme of the copy
a) articulate the key or central theme
b) articulate any supporting themes
c) included the above information in the preparation templates provided with the assessment documentation

Assessment Task 3: Major Client Presentation: Role Play scenario

Due: This assessment is due week 15 Friday 11:59

Summary and Purpose of Assessment
This assessment is designed to demonstrate your ability to:
  • prepare and deliver presentations related to occupation or area of interest which demonstrates:
  • incorporation of relevant feedback into the design and presentation of a topic (derived from students and teacher in assessment 1)
  • effective presentation strategies and communication principles
  • aids and materials to support the presentation

This project task is three of three required of you to complete satisfactorily to be deemed competent for this unit

Assessment Instructions

What: This assessment will be conducted individually but in clusters of 3 students who will pitch against each other and
present their copywriting concepts to the chairman of the company that they have selected. The presentation format
will be either PowerPoint, sway, pressie or some other presentation software relevant to a business audience.
Using the copy concepts and portfolio developed for assessment 2, students are to assume the role of creative
copywriting agency /employee who has developed a campaign concept reliant upon approval and funds from their
Manager and Board of Directors to implement.

The presentation audience will comprise other students (not in the cluster presenting) and the teacher who will be given role-play scenarios relevant to the context. Each role-play character will be provided with some basic comments and questions that they need to contribute to the presentation. Presenters responses to these questions will form part of the feedback provided at the end of each of the presentations.

Upon completion of all presentations, based on the quality of the campaign and presentation the group will decide which concepts will be funded. The Chairperson (teacher) and Deputy Chair (one of the roles) will have the final say, however, as is the case in business, they will be influenced by the feedback from their Board Members and Management Team.

To complete this assessment task, you will need to:

  • receive and consider student and teacher feedback from assessment 1. This will be provided for students during weeks 7/8 and used to inform the development of this major presentation. Both students need to demonstrate that they have undertaken this task as evidenced by the completed feedback template provided.
  • determine your specific target audience and their needs/information requirements
  • establish objectives for your presentation. At least 3 need to be considered
  • show that you have researched and answered the brief undertaken in assessment 2. Remember that your
    audience is your management and board who prepared the brief I the first place
  • prepare your presentation structure using the methodologies and templates discussed in class
  • identify and prepare any props that will be used in your presentation
  • identify/prepare any visual aids that you feel will enhance your presentation
  • using the templates provided with assessment details, document any feedback that you intend to offer other presenters regarding their presentation efforts. You also need to include a commentary on how you incorporated feedback from assessment 1 into this presentation. This will need to be handed in with the formal presentation document on the due date.

Presentations need to be a maximum of 10 minutes including question time


Assessment Matrix

The assessment matrix that maps all the assessment is available on CANVAS.
Submission Requirements

You should:

  • Ensure that you submit assessments on or before the due date.  Non submission without supporting evidence such as ELP or special consideration will mean a result of Did Not Submit (DNS) 
  • Always retain a copy of your assessment tasks. (hard copy and soft copy)
  • When you submit work for assessment at RMIT University you need to use the Assessment task document that includes a declaration and statement of authorship.
  • Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers. 

Other Information

Late Submission Procedures 
You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.  If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.
More Information:  https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/extensions-of-time-for-submission-of-assessable-work
Where an extension of greater than seven days is needed, you must apply for Special Consideration.  Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.
More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration
Resubmissions:
If you are found to be unsuccessful in a particular Course Assessment Task (or you do not submit/attend) you will be allowed one resubmission.  Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission.  
If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.
Re-submissions
Successful re-submissions will contribute a CA only (Competency Achieved) result to your overall grade for the course.
Adjustments to Assessment 
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:  https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/adjustments-to-assessment
Marking Guide (Competency): 
You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.
You will receive feedback on each assessment task that will inform you about your progress and how well you are performing. 

Final Grades table:


CA Competency Achieved  NYC Not Yet Competent DNS Did Not Submit for assessment
Further information regarding the application of the grading criteria will be provided by your teacher


Course Overview: Access Course Overview