Part B: Course Detail

Teaching Period: Term1 2023

Course Code: COMM5966C

Course Title: Make a presentation

Important Information:

Please note that this course may have compulsory in-person attendance requirements for some teaching activities. 

To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption. 

Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: https://policies.rmit.edu.au/document/view.php?id=209. 

Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus 


Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance. 

School: 525T Business & Enterprise

Campus: City Campus

Program: C5400 - Diploma of Business (Public Relations)

Course Contact: Nick Reynolds

Course Contact Phone: +61 3 9925 0791

Course Contact Email: nick.reynolds@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Gail Scowcroft

gail.scowcroft@rmit.edu.au

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

In this course, you will acquire the skills and knowledge required to prepare, deliver and review a presentation to a target audience.

This unit applies to individuals who may be expected to make presentations for a range of purposes, such as marketing, training and promotions. They contribute well developed communication skills in presenting a range of concepts and ideas.



National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBCMM401 Make a presentation

Element:

1 Prepare a presentation

Performance Criteria:

1.1 Plan and document presentation approach and intended outcomes

1.2 Choose presentation strategies, format and delivery methods that match the characteristics of the target audience, location, resources and personnel needed

1.3 Select presentation aids, materials and techniques that suit the format and purpose of the presentation, and will enhance audience understanding of key concepts and central ideas

1.4 Brief others involved in the presentation on their roles/responsibilities within the presentation

1.5 Select techniques to evaluate presentation effectiveness

Element:

2 Deliver a presentation

Performance Criteria:

2.1 Explain and discuss desired outcomes of the presentation with the target audience

2.2 Use presentation aids, materials and examples to support target audience understanding of key concepts and central ideas

2.3 Monitor non-verbal and verbal communication of participants to promote attainment of presentation outcomes

2.4 Use persuasive communication techniques to secure audience interest

2.5 Provide opportunities for participants to seek clarification on central ideas and concepts, and adjust the presentation to meet participant needs and preferences

2.6 Summarise key concepts and ideas at strategic points to facilitate participant understanding

Element:

3 Review the presentation

Performance Criteria:

3.1 Implement techniques to review the effectiveness of the presentation

3.2 Seek and discuss reactions to the presentation from participants or from key personnel involved in the presentation

3.3 Utilise feedback from the audience or from key personnel involved in the presentation to make changes to central ideas presented

Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in delivering a presentation in the communications sector.

This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to:

  • Prepare a presentation (strategies, key planning and resources needed)
  • Deliver a presentation (delivery techniques and key concepts)
  • Review a presentation (reflection and application of feedback).


Details of Learning Activities

A range of learning activities is planned for this course including self-paced and collaborative classroom-based activities.   The self-paced activities will be delivered through various technology platforms and include your contribution to wikis and discussion threads, reflective journals, quizzes and interactive sessions.   The collaborative classroom-based activities will include group discussion, group problem-solving activities and opportunities to practice your skills in a simulated/real workplace environment.   We expect you to participate and contribute in all scheduled learning activities.


Teaching Schedule

Weekly Schedule

COMM5966C Make a presentation is co-delivered with MKTG7931C Write persuasive Copy

Week

 

Week Beginning

Topic

Assessment

 

 

1

 

 

Feb 6th

Introduction to the course, assessments and student resources. 

Some important concepts of presentation types and formats (written and verbal) as well as an introduction to the importance of words and copy for specific audiences 

 

 

 

 

2

 

 

Feb 13th

 

Presentation – Purpose, exploring audiences, desired outcomes  

Preparing a presentation (select topic for assessment 1 and begin working through the Preparation template provided).  

The legal and regulatory issues impacting your topics and written presentation. 

 

 

 

 

3

 

 

Feb 20th

Presentation structure – exploring different types depending on desired outcomes 

Discussing the importance of presentation planning and timing 

Writing for your presentation 

 Assessment 1 Preparation

 

 

 

 

4

 

 

Feb 27th

Location, Planning for contingencies/problems, Overcoming fears 

Delivering a presentation. Reading the audience, preparing formal slides 

Facebook and Instagram Live 

Continue with preparation templates including props and visual aids 

 

 

 

 

5

 

 

Mar 6th

Exploring Facebook live 

Handling questions and other interactions with the audience 

Complete planning templates: FB LIVE Practice run 

 

 

 

6

 

Mar13th

 

In class Facebook presentations 

AT1 Due during class time

 

 

7

 

 

Mar 20th

Client project briefing for Assessment task 2

Preparing your client portfolio and preparation templates 

Writing for the Net: SEO 

Website homepage and general pages 

 

 

Client project briefing for AT2 

 

8

 

Mar 27th

Writing for the Net, Blogs  & EDM (email) 

Preparing your client portfolio and preparation templates 

 

 

9

 

April 3rd

Social Media – general content and advertisements. Writing for the media: Press release and pitching 

Preparing your client portfolio and preparation templates 

 

 

 

 

 

Mid Semester Break April 10-16 EASTER

 

 

 

10

 

April 17th

Writing for corporate Annual report (sample pages only) 

Preparing your client portfolio and preparation templates 

 

 

 

11

 

April 24th

Writing a speech  

Preparing a budget and a project plan 

 

 

12

 

May 1st

Writing for electronic media – Radio 

In-class paired activity – edit and review copy of another student

Preparing your client portfolio and preparation templates 

 

 

AT2 Component to be uploaded  

 

13

 

May 8th

Writing for Electronic media: Television/video 

Preparing your client portfolio and preparation templates 

 

 

 

14

 

May 15th

Bringing it all together 

Portfolio final preparation and pitch preparation 

 

Assessment 2 portfolio prep templates and  edits due

 

15

 

May22nd

 

 

Assessment 3 Presentation/pitch role play 

Assessment 3 

Copy portfolio pitch and presentation 

Supporting documents to be uploaded to Canvas

 

16

 

May 29th

 

 

Re-submission notification and communications 

 

 

17

 

June 5th

 

Week 17: Resubmits if required

 


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

Assessment Methods      

A range of assessment methods will be used to assess practical skills and knowledge. The following assessment methods will be used specifically to assess your delivering of a presentation:

  • Project management
  • Written reports supported by practical assignments or tasks for individual assessment
  • Observation of workplace practice supported by personal interviews
  • Practical display with personal interview, presentations or documentation
  • Case studies.

Performance Evidence

Evidence of the ability to:

prepare and deliver presentations related to occupation or area of interest which demonstrate the use of:

  • effective presentation strategies and communication principles
  • aids and materials to support the presentation
  • select and implement methods to review the effectiveness of own presentation and document any changes which would improve future presentations.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

  • identify information collection methods that will support review and feedback of presentations
  • identify regulatory and organisational obligations and requirements relevant to presentations
  • describe the principles of effective communication
  • describe the range of presentation aids and materials available to support presentations.

Assessment Conditions

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards received and use this information to improve your learning outcomes and final performance in the course are being met.

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced by individuals using interpersonal communication skills in the workplace and include access to:

  • equipment, materials and business software packages for making a presentation
  • business technology
  • interaction with others.

Feedback

Feedback will be provided throughout the semester in class and/or online discussions.

You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed.

Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.


Assessment Tasks

Assessment Task 1: Presentation - Facebook Live   Due: This assessment is due end of week 6, Friday 11:59.   Summary and Purpose of Assessment

  • This assessment is designed to demonstrate your ability to:
  • prepare and deliver presentations related to occupation or area of interest which demonstrates the use of:
  • effective presentation strategies and communication principles
  • aids and materials to support the presentation
  • select and implement methods to review the effectiveness of your own presentation and document any changes which would   improve future presentations.
  This project task is one of three required of you to complete satisfactorily to be deemed competent for this unit     Assessment Instructions   What: This assessment will be produced in presentation format using Facebook Live. A brief report is also required which summarises recommendations for improvements to other students’ presentations which they can incorporate into future presentation work.   You are also required to listen/like/comment in other participants Facebook Live presentations.   Assessment Task 2: Client case study   Due: This assessment is due week 15 Friday 23:59.   Summary and Purpose of Assessment   This assessment evaluates your ability to determine the requirements and creative options in addressing the copy challenges you are presented within a case study scenario. The class will be placed in groups of 3. Each student will prepare a response to the case study brief but will be pitching against the other 2 group members for the business. The presentations, assessment 3 will be held in week 15. The teacher will act as PR Director and will announce the winners in each company category at the end of the pitch presentations. You will need to demonstrate an understanding of the details of the brief, create a core concept and demonstrate your understanding of the differences in copy requirements across a range of mediums including formal business reports and pitch emails, social media content, television and radio campaigns and how to prepare and present this copy in the most convincing way. This assessment is the creation of the copy for an integrated product launch or rebrand (determined by the details of the brief). Each case study will require students to develop a themed copy that fits into all of the following categories.  
  • Writing for the Net
  • Writing for the media
  • Writing for corporate
  • Writing for electronic media
You will be required to: 1. Review and interpret the client case study and brief presented during class  2. Determine and articulate the intended audience for the copy being prepared a) included the above information in the preparation templates provided with the assessment documentation 3. Determine the key theme of the copy a) articulate the key or central theme b) articulate any supporting themes c) included the above information in the preparation templates provided with the assessment documentation   Assessment Task 3: Major Client Presentation: Role Play scenarioDue: This assessment is due week 15 Friday 11:59   Summary and Purpose of Assessment   This assessment is designed to demonstrate your ability to:
  • prepare and deliver presentations related to occupation or area of interest which demonstrates:
  • incorporation of relevant feedback into the design and presentation of a topic (derived from students and teacher in assessment1)
  • effective presentation strategies and communication principles
  • aids and materials to support the presentation
This project task is three of three required of you to complete satisfactorily to be deemed competent for this unit   Assessment Instructions What: This assessment will be conducted individually but in clusters of 3 students who will pitch against each other and present their copywriting concepts to the chairman of the company that they have selected. The presentation format will be either PowerPoint, sway, pressie or some other presentation software relevant to a business audience. Using the copy concepts and portfolio developed for assessment 2, students are to assume the role of creative copywriting agency /employee who has developed a campaign concept reliant upon approval and funds from their Manager and Board of Directors to implement.      


Assessment Matrix

The assessment matrix that maps all the assessments is available on CANVAS

Submission Requirements   You should:
  • Ensure that you submit assessments on or before the due date
  • . Non submission without supporting evidence such as an ELP or special consideration will mean a result of Did Not Submit (DNS)
  • Always retain a copy of your assessment tasks. (hard copy and soft copy)
  • When you submit work for assessment at RMIT University you need to use the Assessment task document that includes a declaration and statement of authorship.
  • Each page of your assessment should include a footer with your name, student number, the title of the assessment, unit code and title and page numbers.

Other Information

  Late Submission Procedures   You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates. If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days. More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/extensions-of-time-for-submission-of-assessable-work (https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/extensions-oftime- for-submission-of-assessable-work)   Where an extension of greater than seven days is needed, you must apply for Special Consideration. Applications for specialconsideration must be submitted no later than two working days after the assessment task deadline or scheduled examination. More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration (https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration)   Resubmissions   If you are found to be unsuccessful in a particular Course Assessment Task (or you do not submit/attend) you will be allowed one resubmission. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission. If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.   Re-submissions   Successful re-submissions will contribute a CA only (Competency Achieved) result to your overall grade for the course. Adjustments to Assessment In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/adjustments-to-assessment (https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/adjustments-to-assessment)   Marking Guide (Competency):   Feedback on your assignment and results will be released via the rubric on Canvas. Assessment tasks will receive the following outcomes:   SatisfactoryNot SatisfactoryDNS Did Not Submit   There are three(3) assessments om thins course. Students must be deemed Satisfactory in all assessments to be Competent in this course. Course grades will be given as:   CA (Competency Achieved)NYC (Not Yet Competent)DNS (Did Not Submit)   You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying. You will receive feedback on each assessment task that will inform you of your progress and how well you are performing. Further information regarding the application of the grading criteria will be provided by your teacher

Course Overview: Access Course Overview