Part B: Course Detail

Teaching Period: Term2 2021

Course Code: GRAP6974

Course Title: Style fashion for media in response to a brief

School: 375T Vocational Design and Social Context

Campus: Brunswick Campus

Program: C5401 - Diploma of Fashion Styling

Course Contact: Anni Juracich

Course Contact Phone: +61 3 9925 9236

Course Contact Email: anni.juracich@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Shannon Meddings
shannon.meddings@rmit.edu.au

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

There are no pre-requisites for this course.

Course Description

In this course you will be investigate styling fashion for media advertising campaigns according to a commercial brief. This includes interpreting the brief requirements, developing creative ideas, locating recourses and collaborating with a creative team to produce imagery for brand websites or e-commerce. 

This unit is delivered and assessed with BUSM7950C (BSBPMG522) Undertake project work and GRAP5360C (BSBDES502) Establish, negotiate and refine a design brief              


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

NAT10871002 Style fashion for media in response to a brief

Element:

1. Interpret the commercial brief for creative idea/s

Performance Criteria:

1.1 Analyse the brief to establish the direction and scope of advertising campaign, media platform to be used and theme and brand/s to be featured 1.2 Clarify and confirm requirements with client as required 1.3 Conduct research for creative ideas based on brief requirements 1.4 Develop ideas that create an association for target audience with theme and brands 1.5 Negotiate and confirm project details with relevant people 1.6 Present final creative idea/s for sign off

Element:

2. Prepare for production

Performance Criteria:

2.1 Source fashion and props, using sustainable fashion practices as appropriate, and communicate details of proposed use to hirers and owners 2.2 Establish budget and timeline and negotiate hire fees 2.3 Source and confirm location as required 2.4 Establish and maintain communication with creative team for collaboration on achieving the theme or particular look for the project

Element:

3. Direct styling for production

Performance Criteria:

3.1 Confirm and follow required work health and safety requirements and practices during production 3.2 Monitor wardrobe and props during production for potential damage 3.3 Fit garments for best look and undertake alterations as required 3.4 Establish and follow set etiquette rules during production 3.5 Maintain confidentiality as required by client 3.6 Maintain accurate records of budget and supplies

Element:

4. Co-ordinate postproduction activities

Performance Criteria:

4.1 Negotiate returns according to supplier requirements 4.2 Calculate, reconcile and record final costs against budget 4.3 Send invoice for stylist fees according to client requirements 4.4 Update personal portfolio regarding contributions of completed project as required

Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in the above elements.


Details of Learning Activities

Learning activities will include:

  • class exercises to review discussions/lectures
  • online discussion and participation
  • analysis/critique of relevant reading material
  • design activities or projects
  • peer learning
  • class presentations
  • group discussion
  • research
  • independent project-based work
  • ‘workshopping’ of student projects including peer/lecturer feedback


Teaching Schedule

While all course content will be delivered, the order and mode of delivery may change depending on the availability of specialist facilities and equipment. 
Please check Canvas regularly as any updates will be communicated by your teacher. 

WEEK

TOPIC

ACTIVITIES

01

Introduction to course

  • Course overview 
  • Introduction and Discussion of Assessment 1, 2 & 3 

 
  • Deliver Assessment 1: Respond to a Brief
  • Intro to Styling for Print Media:
    • Advertising Campaigns
    • Media platforms / mediums
    • Commercial styling
    • Job opportunities

  • What is a brief?
    • What information is included
    • Who is the client?
    • Who are the stakeholders?

 

  • Establishing rapport with the client
    • Strategies
    • Communication
    • ‘The Pitch’
  • Delivery of outcomes

02

Styling for Web: E-Commerce Styling 

  • What is e-commerce
    • Discuss purpose, audience and reach
  • Activity: e-commerce styling research
  • Activity: Create mood boards for concept and resources required. Present to class. 

03

Project Management
  • Project Management
    • Procedures, processes and responsibilities that are relevant to managing a project
  • Creating a Project Plan
    • Deliverables
    • Timeline
    • Resource requirements

04

Resource Management

 
  • Resource Management
    • Props
    • Negotiating prices
    • Budget
  • Maintaining the Project Plan
    • Updating timelines and changes to project
    • Contingencies
    • Maintaining budget constraints
  • Communication with client

05

Advertising Campaigns:

The Poster

 

 

Assessment 1 Due

  • Deliver Assessment 2: Produce Print Media
  • Exploration of styling in Print Media and Advertising Campaigns
    • Advertorials
    • The Poster
    • Collateral
  • Activity: Research posters – the application and context (e.g. diptych, triptych, colours, negative space, talent, design)
  • Activity: Research collateral campaigns
  • Building your team of collaborators
  • Preparation for Stakeholder / Client meetings

 

06

Liaising with Stakeholders and collaborative team
  • Stakeholder Meeting Template 1 Completed in class
  • Team meetings
  • Organise and conduct team meetings for assessment

07

Concept Proposals
  • Concept Proposals Presented
  • Stakeholder Meeting Template 2 Completed in class

08

Formative feedback sessions
  • reflection and progress sessions

09

 

Invoicing

 
  • Creating an Invoice
    • Documenting hours
    • Terms and Conditions
    • Getting paid
  • Follow up team meetings for assessment

10

Advertising Campaigns:

The Promotional Video

Assessment 2 Due

  • Deliver Assessment 3: Create a Promotional Video
  • Intro to Styling for Film and TV:
    • Props
    • Costume / wardrobe
    • Art Direction
    • Set Design
    • Film and TV trends – how has this sector changed?
  • What is a Show Reel?
    • Activity: Research and discover 3 different styles in class and describe and analyse their brand identity.
  • Story boarding processes
    • What is a story board?
    • How to design cells
    • Activity: Story Board – research, brainstorm and explore different ideas for your promotional video

11

Developing the Project Plan
  • Your Style Formula:
    • What is your brand identity?
    • How do you want to be represented as a stylist?
    • Creating a narrative with still and moving imagery
  • Developing a Project Plan
    • Deliverables
    • Work breakdown
    • Timelines
    • Budget
    • WH&S / Risk Management
    • Reporting and record keeping
    • Resources
  • Online Project Management Tools
    • Excel Online

12

Concept Proposals
  • Concept Proposals Presented
  • Stakeholder Meeting Template 1 Completed in class

13

Monitoring and Maintaining the Project
  • Stakeholder Meeting Template 2 Completed in class
  • Monitoring the Project

14

Self-Evaluations
  • Stakeholder Meeting Template 3 Completed in class
  • Sign off for final edits
  • Reflection and review process

15

Presentations

Assessment 3 Due

  • Present the final Promotional Video in class and receive feedback

16

Feedback Week


Learning Resources

Prescribed Texts


References


Other Resources

The University Library has extensive resources and provides subject specialist expertise, research advice, help with referencing and support through:
The Learning Lab
https://www.rmit.edu.au/students/study-support/learning-lab

The Study Support Know How workshops
https://www.rmit.edu.au/students/study-support/workshops

The Study Support Hub One on One 
https://www.rmit.edu.au/students/study-support/study-support-hub

Fashion styling library guide;
https://rmit.libguides.com/c.php?g=928317&p=6710138



Overview of Assessment

Assessment is ongoing throughout the course and will include a range of practical and theory components. Full assessment briefs will be provided and can be found on Canvas.

This is a Vocational Education and Training qualification and is assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard required in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.

Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:

CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit Assessment



Assessment Tasks

Assessment Task 1: Respond to a Brief - eCommerce task
This assessment has two parts.
Part 1 - You will answer a set of knowledge questions relating to the procedures, processes and responsibilities that are relevant to managing a project and styling fashion for media
Part 2 - You will read a case study & interpret a brief provided by a commercial company, You will then develop a project plan and style images for the company's website.
Due Week 5

Assessment Task 2: Produce Print Media
You will design, style and produce a Poster as part of an Advertising Campaign for an accessory brand. The effective execution of your print media collateral will require the establishment of design requirements, consultation with the creative team, development of the design brief and execution of the project plan. You will be required to review your final outcomes.

Due Week 10

 

Assessment Task 3: Create a Promotional Video
This assessment has two parts.
Part 1 - You will answer a set of knowledge questions relating to the styling, production and implementation of a design brief.
Part 2 - You will manage the process of creating a 1-3 minute video that promotes/advertises your Styling Portfolio. This process involves developing a concept proposal and design brief, executing the production process and final review of  the project.
Due Week 15

Due dates for assessment tasks dependent on access to specialist facilities and equipment may change. Please check Canvas regularly as any updates will be communicated by your teacher.


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Administration.

Other Information

Attendance:

Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises

It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

 

Information about your studies:

You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc. 
https://www.rmit.edu.au/students

 

Assessment:

Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment

 

Academic Integrity and Plagiarism:

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity

 

Credit Transfer and Recognition of Prior Learning:

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.  

Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.
https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit

Course Overview: Access Course Overview