Part B: Course Detail

Teaching Period: Term2 2024

Course Code: MKTG8036C

Course Title: Plan and style merchandise photo shoots

School: 515T Creative Industries

Campus: Brunswick Campus

Program: C5401 - Diploma of Fashion Styling

Course Contact: Anni Juracich

Course Contact Phone: +61 3 99259236

Course Contact Email: anni.juracich@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Bianca Christoff

bianca.christoff@rmit.edu.au 

Glenda McNeil 

glenda.mcneill@rmit.edu.au 

Nominal Hours: 70

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

There is no pre-requisite for this course.

Course Description

In this unit you will develop the skills and knowledge to create a promotional image. By using different styling techniques, you will develop the expertise to source props and products to create a narrative for maximum visual impact.
You will do this with a variety of products for different promotional briefs
This unit is delivered and assessed with COMM5473C (BSBCMM411) Make a presentation.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER008 Plan and style merchandise photo shoots

Element:

1. Determine creative direction of photo shoot.

Performance Criteria:

1.1. Access and interpret requirements of a photo shoot brief and clarify photo shoot specifications and constraints.

1.2. Research merchandise styling trends to inform photo shoot styling.

1.3. Identify and seek input from creative sources to inspire photo shoot styling.

1.4. Create mock-ups of styling options and make refinements to enhance visual appeal and photo shoot outcomes.

1.5. Seek input from relevant personnel to determine final styling direction and gain required approval.

Element:

2. Plan photo shoot.

Performance Criteria:

2.1. Determine photo shoot resource requirements and ensure required resourcing is available within allocated budget.

2.2. Create a brief of images to be captured during photo shoot.

2.3. Document a photo shoot schedule and communicate key roles and responsibilities to relevant personnel.

2.4. Identify potential photo shoot issues and undertake contingency planning to minimise impact.

2.5. Seek privacy agreements and permissions from talent involved in photo shoot as required.

Element:

3. Style photo shoot.

Performance Criteria:

3.1. Access photo shoot location and identify and address any health and safety risks.

3.2. Style merchandise and props according to agreed styling and photo shoot plan.

3.3. Review and adjust lighting to enhance photo shoot in consultation with photographer and other personnel as required.

3.4. Provide clear direction and instructions to photo shoot talent and other personnel involved in photo shoot as required.

3.5. Adjust styling throughout photo shoot to meet creative brief.

3.6. Confirm photos listed in brief of images are captured.

3.7. Finalise photo shoot and restore photo shoot location to original condition.

Element:

4. Review images.

Performance Criteria:

4.1. Review images captured during photo shoot and select those that best meet the requirements of the brief.

4.2. Arrange for additional images to be taken if brief of images is not met.

4.3. Organise image editing to enhance images.

4.4. Seek approval of finalised images from relevant personnel.

Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge to demonstrate competency in all the elements (+ performance criteria) listed for this unit within a fashion styling context.


Details of Learning Activities

This unit is taught together alongside Make Presentations COMM5473C with shared delivery and assessment. 

 

The activities in this course have been designed to give you the opportunity to put into practice all the theory learned in class. These activities include:

  • class exercises to review class presentations/ theory
  • practical demonstrations
  • design activities or projects
  • individual and group activities
  • ‘workshopping’ of student projects including peer/assessor feedback


Teaching Schedule

Note - While all course content in this schedule will be covered, the weekly order may change depending on the class needs and availability of resources

 

WEEK

  

DATE

  

TOPIC

  

CONTENT / ACTIVITIES

  

1

  		  

INTRODUCTION TO STYLE MERCHANDISE

THE ROLE OF A STYLIST

PHOTO SHOOTS /STYLE KITS
  • Defining Style Exercise
  • WGSN login
  

2

  		  

ELEMENTS AND PRINCIPLES

KEY TRENDS & THEMES FOR 2024

FASHION WEEK - 23RD FEB

  
  • Deliver Assessment 1: Style and Produce an Image
  • Design Elements Activity
  • Brief in Flat Lay exercise
  

3

  		  

FLAT LAYS

FASHION WEEK CONT

  
  • Flat Lay Exercise
  

4

  		  

TRENDS

SEEKING INSPIRATION

MOOD BOARDS – COLOUR THEMES

COPYRIGHT

FASHION WEEK TILL 9TH MARCH

 

  
  • Research Fashion Trends
  • Mood board Activity
  • Finding a Designer
  • Communicating with visual activity
  

5

  		  

 

NETWORKING

CONCEPT DEVELOPMENT

PLANNING

FASHION WEEK

  
  • Reasearch Styling 
  • Roles and Responsibilitie
  • Gathering your team
  • Effective Communiction in a team
  • Shoot Responsibilites
  

 6

  		   CONFIRM MOOD BOARD AND CONCEPT

 

  • Research styling on fashion websites
  • Discussion / team activity
  • Set Design/Location
  • Brief of images
  • What is good Styling
  

7

  

 

  

CONCEPT PROPOSALS

PROPS

COLOUR PALETTE

TRENDS

  

Present concept to class

  • Preparing for a photo shoot
  • How to get the best shot
  • Confirm mood board and concept ideas
  •  Loan Sheets
  •  Call / Run Sheets
  • Permission Forms
  

8

  		  

STUDENT SUPPORT WEEK

ALLOCATED SHOOT TIME

ASSESSMENT TASK 1

  
  •  Shoot Time
  

9

  		  

CLASS PRESENTATIONS

  
  • Assessment 1: Style and Produce an Image Due
  • Present to class
  • Deliver Assessment 3: Style, Produce and Create a Look-book
  

10

  		   CONCEPT DEVELOPMENT
  • Create your own brand or collaborate with a designer or brand
  • Research Look book activity
  • Create a concept for your brand and Look Book
  

11

  		   CONCEPT PROPOSAL PRESENTATIONS

 

  • Concept proposal presentation
  • Meetings TBA
  • Individual Feedback Week
  • Team Feedback
  • Concept approved by assessor
  

12

  		   SOURCING
  • Finalise shoot details and make changes where necessary
  • Shoot Feedback
  

13

  		  

SHOOT TIME

  
  • SHOOT TIME
  

14

  		  

REVIEW IMAGES FROM SHOOT

 

 

  
  • Image Review Due
  • Present to class
  • Team Feedback
  • Sequencing Images for Look Book
  

15

  		  

PRESENTATIONS OF LOOK BOOK TO CLASS

  
  • AT2 Style, Produce and Create a Look-Book Due
  • Present Lookbook to class
  • Evaluation
  • Team feedback
  

16

  		  

FEEDBACK WEEK

  
  • Feedback
  

17

  		   FEEDBACK AND RESUBMISSION WEEK

 

  


 

While all course content will be delivered, the order and mode of delivery may change depending on the availability of specialist facilities and equipment.  Please check Canvas regularly as any updates will be communicated by your teacher.

 


Learning Resources

Prescribed Texts


References


Other Resources

You will have access to the most updated versions of the required softwares we will use in this course. 

Additionally, the University Library has extensive resources and provides subject specialist expertise, research advice, help with referencing and support through:

The Learning Lab
 https://www.rmit.edu.au/students/study-support/learning-lab

The Study Support Hub
https://www.rmit.edu.au/students/study-support/study-support-hub


Overview of Assessment

Assessment is ongoing throughout the course and will include a range of practical and theory components. Full assessment briefs will be provided and can be found on Canvas.

This is a Vocational Education and Training qualification and is assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard required in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.

Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:

CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit Assessment

If you have a long-term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.
https://www.rmit.edu.au/students/support-and-facilities/student-support/equitable-learning-services
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online:
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment


Assessment Tasks

Assessment 1 – Style and Produce an Image :

  

In this assessment task you are required to plan, style and produce 1 x fashion image. Your role is the Creative Director, Stylist and Photographer. You are to collaborate with a Fashion Design student, selecting at least 1 x ‘hero’ garment to style in 1 x fashion image with talent. You may choose to collaborate with hair and make-up artists but you must take the photographs and edit the final image yourself.

Due Week 9

  

Assessment 2 – Style, Produce and Create a Lookbook: 

This assessment will allow you to demonstrate your competence in styling, producing and creating a Lookbook. This assessment brings together two of your courses: Style Merchandise and Styling IT. In Style Merchandise you are required to produce a Lookbook which comprises of 5 x styled looks, one of which will be featured on the cover page. In Styling IT you will learn the technical skills that will help you create both, the Lookbook and the budget report of your expenses. 

Due Week 15.

  


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These are available through Program Administration.

Other Information

Attendance:

Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises

It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

 

Information about your studies:

You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.

 https://www.rmit.edu.au/students

Assessment:

Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment

 

Academic Integrity and Plagiarism:

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity

 

Credit Transfer and Recognition of Prior Learning:

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.  

Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.

https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit

Course Overview: Access Course Overview