Course Title: Manage organisational customer service

Part B: Course Detail

Teaching Period: Term1 2022

Course Code: MKTG6115C

Course Title: Manage organisational customer service

Important Information:


Please note that this course may have compulsory in-person attendance requirements for some teaching activities. 

To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption. 

Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: https://policies.rmit.edu.au/document/view.php?id=209

Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus 


Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance. 

See Canvas

School: 525T Business & Enterprise

Campus: City Campus

Program: C5407 - Diploma of Leadership and Management

Course Contact: Anahita (Annie) Barry

Course Contact Phone: +61 3 9925 5493

Course Contact Email: anahita.barry@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit describes the skills and knowledge required to develop strategies to manage organisational systems that ensure products and services are delivered and maintained to standards agreed by the organisation.

The unit applies to individuals who supervise customer service provided by others within an organisation. At this level, individuals must exercise considerable discretion and judgement, using a range of problem solving and decision making strategies.

No licensing, legislative or certification requirements apply to this unit at the time of publication.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBOPS505 Manage organisational customer service

Element:

1. Establish customer requirements

Performance Criteria:

1.1 Consult with customers to identify customer service requirements

1.2 Integrate customer feedback into organisation’s business plan

1.3 Identify and procure resources required to address customer service requirements

Element:

2. Deliver quality products and services

Performance Criteria:

2.1 Deliver product and service according to customer specifications within organisation’s business plan

2.2 Monitor team performance and assess against the organisation’s quality and delivery standards

2.3 Support colleagues to overcome difficulties in meeting customer service standards

Element:

3. Evaluate customer service

Performance Criteria:

3.1 Develop and use strategies for monitoring progress against product and service targets and standards

3.2 Develop and use strategies for obtaining customer feedback on provision of product and service

3.3 Adapt delivery of customer product and service in consultation with relevant individuals and groups

3.4 Manage records, reports and recommendations within the organisation’s systems and processes


Learning Outcomes


This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to develop strategies to manage organisational systems that ensure products and services are delivered and maintained to standards agreed by the organisation.


Details of Learning Activities

A range of learning activities are provided in this course. These include collaborative classroom based activities and online self-paced activities. 

Classroom: The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated workplace environment.  We expect you to participate and contribute in all scheduled learning activities. 

Pre-Class: This is online, by logging on to your Canvas course, and includes required pre-class reading and activities. Other self-paced activities will be delivered through various technology platforms. These may include your contribution to discussion threads, reflective journals, quizzes and interactive sessions. 

Sessions: There is one face-to-face classroom session for this unit each week which includes tutorials and workshops.  There are additional activities to support learning and research.


Teaching Schedule

The nominal hours associated with this are a guide only and represent the total teaching time and student effort required to successfully complete the course.  This may include not only scheduled classes but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

The Teaching Schedule for this course is as follows


Week Topic Readings and Activities Assessment

Week 1


This week we will cover course requirements and support documents / resources. Including:

  • Welcome
  • Accuracy of enrolment
  •  Feedback in this course
  •  Getting support

This week's topics:

  • Introduction to Case Study and assessments
  • Customers
  • Get to know your customers​
  • Identify customer ​
  • Customer needs​
  • Managing Consumer Expectations​
  • Legislative requirements ​
  • Protecting information

Reading: 

  • Session slides for Week 1
  • Case study 

Activity: 

  • Assessment requirements
  • Plagiarism / Appeals
  • Extensions / Resubmissions

Week 2


This week we will cover the following topics:

  • Customer needs​, wants, demands and expectations
  • Managing Consumer Expectations​
  • Best Practice

Reading: 

  • Session slides for Week 2
  • Case study 

Activity: 

Assessment Task 1 review

Week 3


This week we will cover the following topics:

  • Products and services​
  • Customer service ​
  • Customer service strategy ​
  • Customer service charter ​
  • Measuring customer service ​

Reading: 

  • Session slides for Week 3
  • Case study 

Activity: 

Assessment Task 2 Review

Week 4


This week we will cover the following topics:

  • Performance
  • Performance management
  • Training and development

Reading: 

  • Session slides for Week 4
  • Case study 

Activity: 


Week 5


This week we will cover the following topics:

  • Customer behaviour
  • Factors affecting consumer behaviour
  • Cultural
  • Social
  • Personal
  • Psychological
  • The buyer decision process

Reading: 

  • Session slides for Week 5
  • Case study 

Activity: 


Week 6


This week we will cover the following topics:

  • Customer complaints
  • Negotiation
  • CRM

Reading: 

  • Session slides for Week 6
  • Case study 

Activity: 

Assessment 1 due

Week 7


This week we will cover the following topics:

  • Business plans​
  • Policies and procedures​
  • Integrate feedback into business plans​
  • Organisational systems​
  • Resources​ and Resource planning ​

Reading: 

  • Session slides for Week 7
  • Case study 

Activity: 


Week 8


This week we will focus on completing assessment task activities and roleplays. 

Reading: 

  • Case study 
Assessment 2 due


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

 In order to achieve competency in this unit, you must provide:

Performance Evidence

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:

  • develop and review strategy for delivering and monitoring quality customer service for an organisation or work area.

In the course of the above, the candidate must:

  • implement quality customer service policies and procedures
  • identify and resolve system problems relating to poor customer service
  • assist teams to meet customer service requirements
  • develop, procure and use human and physical resources to support quality customer service delivery.

Knowledge Evidence

The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:

  • legislative and regulatory frameworks governing customer service
  • elements of effective customer service including quality, time and cost
  • organisational policies and procedures for customer service and handling customer complaints
  • relevant service standards and best practice models
  • key principles of public relations and product promotion
  • common techniques for solving complaints
  • principles and techniques involved in managing:
  • customer behaviour
  • specific customer needs
  • customer research
  • customer relations
  • ongoing product and service quality
  • problem identification and resolution
  • quality customer service delivery
  • record keeping and management methods
  • strategies for monitoring, managing and introducing ways to improve customer service relationships
  • strategies to obtain customer feedback.

Assessment Conditions

Skills in this unit must be demonstrated in a workplace or simulated environment where the conditions are typical of those in a working environment in this industry.

This includes access to:

  • legislation, regulations and codes of practice related to customer service
  • workplace documentation and resources
  • complex customer complaints.

Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.

Feedback
Feedback will be provided throughout the semester in class and/or online discussions.  You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed.  Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.


Assessment Tasks

There are a total of two (2) assessment tasks you need to complete for this unit. This is the first (1) of two (2) assessment tasks you must complete satisfactorily, to be deemed competent for this unit.

Assessment 1: Develop a Business Operational Plan (Case Study)

Due week 6

Summary and Purpose of Assessment

There are a total of two (2) assessment tasks you need to complete for this unit. This is the first (1) of two (2) assessment tasks you must complete satisfactorily, to be deemed competent for this unit.

 Completing this assessment task allows you to demonstrate your skills and knowledge in successfully developing an operational plan. The purpose of your plan will be to provide efficient and effective workplace practices within an organisation’s overall strategic plan.


Assessment 2: Implement & Review

Due week 8

Summary and Purpose of Assessment

 This is the secondof two (2) assessment tasks you must complete satisfactorily, to be deemed competent for this unit.

 Completing this assessment task allows you to demonstrate your skills and knowledge in successfully implementing, managing, and reviewing an Operational Plan.



Assessment Matrix

The assessment matrix that maps all the assessments is available on Canvas

Other Information

Submission Requirements

You should:

     • Ensure that you submit assessments on or before the due date via Canvas. 
     • Always retain a copy of your assessment tasks. (hard copy and soft copy)
     • When you submit work for assessment at RMIT University you need to use the Assessment task document that includes a declaration and statement of authorship.
     • Each page of your assessment should include a footer with your name, student number, the title of the assessment, unit code and title and page numbers.

Late Submission Procedures

You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.

Extension of Time.  If you are prevented from submitting an assessment item on time by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.

More information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/extensions-of-time-for-submission-of-assessable-work
Form to use is found in the section "How to apply."

Special Consideration. Where more than seven days is needed, you must apply for Special Consideration.  Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.

More information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration

Resubmission (VE Programs)

If you are found to be Not Yet Competent in a course assessment task (or you do not submit the assessment tasks/attend the assessment) you will be allowed one resubmission.  Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission in Canvas. 

If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.

Adjustments to Assessment

In certain circumstances students may be eligible for an assessment adjustment. 

More information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/adjustments-to-assessment

Marking Guide (Competency):

You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.  You will receive feedback on each assessment task that will inform you about your progress and how well you are performing. 

  • CA Competency Achieved
  • NYC Not Yet Competent
  • DNS Did Not Submit for assessment

Course Overview: Access Course Overview