Part B: Course Detail
Teaching Period: Term1 2025
Course Code: GRAP5404C
Course Title: Develop graphic design practice to meet industry needs
School: 515T Creative Industries
Campus: Brunswick Campus
Program: C5409 - Diploma of Graphic Design
Course Contact: Ruth Wellington
Course Contact Phone: +61 3 9925 9417
Course Contact Email: ruth.wellington@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Jansen Lye
Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This course describes the skills and knowledge required to develop an industry focus for graphic design practice and to adapt that practice to meet current and emerging industry opportunities. It involves engaging with professional networks and researching policies and requirements in the graphic design industry.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUAGRD516 Develop graphic design practice to meet industry needs |
Element: |
1. Develop an industry focus for design practice |
Performance Criteria: |
1.1 Establish the range of current and potential professional opportunities for graphic design practice 1.2 Determine key professional relationships for graphic designers 1.3 Evaluate graphic design business practices 1.4 Engage with industry networks and sources to acquire connections for professional practice |
Element: |
2. Address key legal and safety requirements for graphic design practice |
Performance Criteria: |
2.1 Evaluate key legal considerations for graphic design practice 2.2 Build safe work practices into all graphic design work according to legislation and standards 2.3 Interpret and adhere to intellectual property requirements in graphic design practice |
Element: |
3. Research and evaluate graphic design trends |
Performance Criteria: |
3.1 Research information on local and global graphic design trends using formal and informal research strategies 3.2 Assess industry trends in graphic design 3.3 Evaluate connections between graphic design and other professions and industries |
Element: |
4. Develop skills to meet trends |
Performance Criteria: |
4.1 Analyse the impact of current and emerging trends on the skills needed by graphic designers 4.2 Take action to address the need for own skills development |
Element: |
5. Develop own response to changing trends and technologies |
Performance Criteria: |
5.1 Compare graphic design trends to own graphic design work 5.2 Analyse creative or commercial opportunities presented by emerging trends 5.3 Use networking and professional development opportunities to identify and respond to industry trends 5.4 Refine approaches to work in response to current and emerging trends |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.
Details of Learning Activities
In this course, you will develop an understanding of graphic design industry practices whilst addressing current and emerging industry trends, technologies and related legislation and regulations. You will do this by undertaking tasks and projects that research and investigate these aspects of the industry, as well as looking more broadly at the global design community and contemporary practices, associated with this profession.
Teaching Schedule
While all course content will be delivered, the order and mode of delivery may change depending on the availability of specialist facilities and equipment. Please check Canvas regularly as any updates will be communicated by your teacher.
WeekTopicAssessment / Learning activities| Week 1 |
Introduction to course and video. |
|
| Week 2 | AT1 Research Stage - Grouping and discussion | |
| Week 3 | AT1 Research Stage - Research and information collation/sharing | |
| Week 4 |
Collaboration with Lasalle College of Arts (Singapore) Icebreaker, Briefing.
|
|
| Week 5 |
Collaboration with Lasalle College of Arts (Singapore) Ideas to run through with each other focus on Digital? and Digital Marketing 101
|
|
| Week 6 |
Collaboration with Lasalle College of Arts (Singapore) Ideas to run through with each other focus on Web 3.0 and Case Studies |
|
| Week 7 |
Collaboration with Lasalle College of Arts (Singapore) Execution and Production |
|
| Week 8 |
AT1 Design stage Report draft discussion |
AT 1 - Checkpoint |
| Week 9 |
AT1 Design stage --------------------------------- Introduce AT2 - Portfolio |
|
| Week 10 |
AT1 Design stage AT2 - Discussion on Printing |
|
| Week 11 |
AT1 Design stage AT2 - Discussion on resume and your layout |
Assessment Task 1 due |
| Week 12 |
AT1 submission AT2 - About the interview |
|
| Week 13 | AT2 - working on your portfolio | |
| Week 14 | Class Consultation | |
| Week 15 | Class Consultation | |
| Week 16 | Class Consultation | |
| Week 17 | Class Consultation | Assessment Task 2 due |
Learning Resources
Prescribed Texts
References
Other Resources
You are advised to look on Canvas at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year.
You will require a personal storage device and tools as outlined in the kit list.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.
Amongst the library’s electronic resources is the ability to access LinkedIn Learning (formerly Lynda.com) for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students.
Resources for students studying design programs http://rmit.libguides.com/graphicartanddesign
The Library provides guides on academic referencing Referencing - RMIT University
Subject specialist help via your Liaison Librarian Ask the Library - RMIT University
Overview of Assessment
Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class exercises, oral/written presentations and through the application of learned skills and insights to your tasks. Full assessment briefs will be provided and can be found on CANVAS.
Assessment Tasks
This course has 2 assessment tasks. You are required to demonstrate all learning outcomes to a satisfactory standard through the completion of all coursework to achieve competency. Feedback throughout the course may be written, verbal or a combination of both. The exercises are relevant to aspects of the project briefs and the design industry in general.
Overview of Assessment -
The assessment tasks will be as follows:
AT1 - Brand Analysis report
AT2 - Portfolio
Assessment Tasks -
AT1 - Brand Analysis report
Collaborative report on an allocated brand, that looks at its visual identity and online presence, as well as advertising and promotional strategies. Current and emerging graphic design trends are investigated.
Due Week 11
AT2 - Portfolio
To research designers whose work has influenced you, create a portfolio for a mock interview and write a reflection report.
Due Week 17
Due dates for assessment tasks dependent on access to specialist facilities and equipment may change. Please check Canvas regularly as any updates will be communicated by your teacher.
On completion of the course, students will be assessed as either Competency Achieved - CA or Not Yet Competent - NYC.
Course Assessment:
CA - Competency Achieved
NYC - Not Yet Competent
DNS - Did Not Submit for Assessment
Assessment Matrix
An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).
Other Information
Attendance
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises. It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.
Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Information about your studies
You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.
https://www.rmit.edu.au/students
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity
Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e Submission process.
On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your competency assessment.
Submissions that are assessed as Not Satisfactory can be re-submitted once and this is only permitted during the period that the competency is scheduled.
Assessment
Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment
Credit Transfer and Recognition of Prior Learning
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.
https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit
Course Overview: Access Course Overview