Part B: Course Detail

Teaching Period: Term1 2025

Course Code: GRAP6344C

Course Title: Produce graphic designs for 2-D and 3-D applications

School: 515T Creative Industries

Campus: Brunswick Campus

Program: C5409 - Diploma of Graphic Design

Course Contact: Ruth Wellington

Course Contact Phone: +61 3 9925 9417

Course Contact Email: ruth.wellington@rmit.edu.au

Name and Contact Details of All Other Relevant Staff

Leigh Milward

leigh.milward@rmit.edu.au

 

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

This course describes the skills and knowledge required to plan and produce a body of two-dimensional (2-D) and three-dimensional (3-D) graphic design work in response to a variety of visual communication challenges. Design work will show a well-developed command of relevant software programs and the creative ability to generate ideas to meet the different needs of design briefs.

 

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:	CUAGRD502 Produce graphic designs for 2-D and 3-D applications
Element:	1. Interpret briefs for 2-D and 3-D work
Performance Criteria:	1.1 Confirm the objectives of the work based on the design brief 1.2 Evaluate design brief specifications 1.3 Source and evaluate other information and considerations pertinent to design brief
Element:	2. Collaborate and liaise with others
Performance Criteria:	2.1 Identify relevant people who contribute to the design process 2.2 Collaborate with others to inform and enhance the design process 2.3 Invite critical analysis of own work by others and act on feedback
Element:	3. Develop and present ideas for 2-D and 3-D work
Performance Criteria:	3.1 Explore a range of sources to inform ideas for work, and consider associated intellectual property implications 3.2 Evaluate ideas and options for meeting the brief using critical and creative thinking techniques 3.3 Experiment with techniques, equipment and media to develop ideas 3.4 Consider new and different approaches to format, type and visuals 3.5 Evaluate and review ideas for technical viability and suitability for communicating key messages 3.6 Produce and present visual representations of the design proposal 3.7 Produce clearly written explanatory information to support visual representation
Element:	4. Plan and organise the production of work
Performance Criteria:	4.1 Assess specific processes, materials and technologies needed to realise technical and creative aspects of proposed designs 4.2 Determine and organise the financial, physical and other resources required to complete the project 4.3 Develop a realistic timeframe for the production of work 4.4 Assess and respond to possible project constraints and risks 4.5 Monitor the project workflow 4.6 Develop production specifications supported by comprehensive visual and written documentation of the design processes
Element:	5. Realise 2-D and 3-D designs
Performance Criteria:	5.1 Extend skills with selected processes, materials and technologies to fulfil the objectives of the brief 5.2 Consider the elements and principles of design and manipulate format, type and visual elements to achieve desired effects 5.3 Engage in ongoing evaluation and refinement of creative and technical aspects 5.4 Apply safe work practices during the production process
Element:	6. Finalise artwork
Performance Criteria:	6.1 Prepare artwork to technical production specifications 6.2 Create documentation to support the final artwork 6.3 Conduct final checks and proofing processes 6.4 Make necessary adjustments and confirm final artwork and documentation with others as required
Element:	7. Evaluate own work
Performance Criteria:	7.1 Review work in progress and final work against requirements of the brief 7.2 Identify and respond to opportunities for refinement and re-thinking 7.3 Evaluate efficiency and effectiveness of the work process 7.4 Reflect on completed work to recognise own professional practice and skill development needs

Learning Outcomes

On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.

Details of Learning Activities

Learning activities will take place either online, or in a studio and computer laboratory using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.

In session activities may include:

• in session demonstrations and presentations by teacher
• class exercises
• workshops including use of industry based equipment and materials
• knowledge and practical tests
• simulated workplace activities
• design activities or projects
• independent project based work
• teacher directed group activities/projects
• online tutorials and activities
• student presentations
• group discussions
• Blog/Wiki or other online discussion and participation
• review and revision
• group projects
• peer teaching & learning
• workshopping of student projects including peer/teacher feedback
• visits to industry, seminars, events and exhibitions
• guest lectures/presentations
• analysis/critique of relevant reading material
• research

Out of class activities may include:

• independent project based work
• completion of outstanding work
• online tutorials and activities
• independent research
• studio practice
• review and revision
• analysis/critique of relevant reading material
• research

Teaching Schedule

While all course content will be delivered, the order and mode of delivery may change depending on the availability of specialist facilities and equipment. Please check Canvas regularly as any updates will be communicated by your teacher.

There will be a number of prescribed tasks and projects (see Assessment Tasks below).

WeekTopics & ActivitiesDue

1	Safety, IP and Resources. Review unit requirements. Complete AT1a: Safety. Critical reading of supplied documents and examples. Review objectives. This session focuses on intellectual property research and critical thinking techniques. Through structured analysis, students will extract insights to inform their creative decisions. We will look at how your existing knowledge of IP will be applied to the upcoming project by looking at font licensing. Based on your reading of the brief, identify potential resources and assets that could be used.	AT1a: Safety
2	Critical thinking techniques. You must collaborate and coordinate with a peer. A range of short critical thinking techniques will be discussed in class – some techniques are too intensive for this project. Use these techniques to reveal helpful information that will improve your understanding of the project. Compile a list of project resources for the worksheet.  Bring in drawing materials for the next session.
3	Develop ideas, creative thinking. Evaluate information and considerations pertinent to design brief by looking at existing design, analysing the current use of typography and branding and how legal requirements might impact on design decisions around typography. Compile your analysis in the worksheet. Research, summarise in your own words, and apply a formal creative thinking technique or exercise for developing thumbnails and/or concept sketches. ‘Formal’ means following instructions and a process – we will look at some resources for this in class.
4	Documenting graphic design work, production planning. One of the outcomes for this project is to create comprehensive documentation. To do this, you will record your process and present your outcomes. For this part of AT1b: Plan and Develop, you will investigate and analyse information about this process of documenting your work (e.g. in a folio). Next, we will look at the planning and set-up you need to do to complete work by looking at colour management set-up, typical problems that occur during a graphic design job and how project management processes can anticipate most typical issues. Complete the production schedule for homework if it is not done in class. Note: you can collaborate on this plan.
5	Labour Day public holiday
6	Interpret the design brief, costings. Finalise AT1b: Plan and Develop by summarising the key requirements of the design brief in collaboration with peers. We will also look at breaking this down into design deliverables and how to calculate a job quote and hourly rate from the perspective of an emerging graphic design freelancer. Review the critical and creative thinking techniques and how it might be applied. Bring in drawing materials for next session.	AT1b: Plan and Develop
7	Start the design process. Use your creative and critical thinking skills to produce the first of two concepts. Complete one concept for homework if not done in class.	AT1c: Costings
8	Share ideas, complete concept document. To get started, put your first concept into the documentation and share for informal feedback. Use your creative and critical thinking to produce the second of two concepts. Anything not complete for this concepts should be done for homework. Finalising the presentation document and collaborating with the teacher and peers to select and refine the final design concept are the key focuses this week. Presentations are next week. Submit AT2a_worksheet_Ideas (the concept document) before the next class and it will be printed for you. If you miss this deadline, you must come to class prepared with an A3 colour print of your concepts.	AT2a: Present Ideas
9	Present concepts. The presentation is to a small group of peers, not the whole class. This will be shared with the client. Note: A client may be part of the meeting, depending on their availability. In a supplied checklist, check off the criteria when completed and write your notes from the meeting. It will be signed off by the assessor to confirm your participation and accuracy.	AT2b: Present Concept.
10	Start production. Late/extension presentations. Students refine their design and ensure the technical setup is accurate, while also preparing for the development of the 3D mockup. The focus this week is on progressing the designs, starting with branding and mandatory elements like barcodes and ingredients. This allows for a structured development process, ensuring all necessary elements are incorporated from the outset.
	Mid-semester break.
11	Preflighting. More production. How to preflight and key production considerations. Continue with design production. One design should be more-or-less complete by the start of the next session.	AT3a: Progress
12	Show progress. Making digital 3D mock-up intro. Introduction to using Adobe Substance 3D Stager and other resources for making 3D representations of designs. Continue with design production. Preflight your most complete design for progress. Participate in an informal review.
13	Production. A self-directed session focused just on production. No new info, just get some work done.
14	Prepare to finalise. Final preflight check. Prepare files to make 3D mock-up presentation. Gather all assets for folio page.
15	Finalise 2D and 3D. Finalise 2D artwork. The priorities this week include a final review of files for as production-ready or AT3b: Final Artwork. Introduction to  Assessment Task 4 (AT4). Students should also check their progress on grades.	AT3b: Final Artwork  AT3c: Folio
16	Reflect. In the final class, the focus is on completing Assessment Task 4 (AT4), ensuring all previous tasks have been completed to a satisfactory standard. If you're also taking COMM5472C | VART6500C User interfaces/Present work, you may submit the relevant folio page from that course if it meets this assignment's requirements. Otherwise, submit a folio page that shows a selection of process work and the final outcome.	AT4 Reflect.

 

Learning Resources

Prescribed Texts

References

Barnum, A (2012), Graphic design : Australian style manual, McGraw-Hill Education, North Ryde
Johansson K, Lundberg P and Ryberg R (2011) A guide to graphic print production (3rd ed.). Wiley.
Gatter M (2010) Production for Print (1st ed.). Laurence King.

Other Resources

You are advised to look at Study Support and the Diploma program shell on Canvas for ongoing updated information. A range of learning resources and references are provided throughout the year.

You will require a personal storage device and tools as outlined in tool kit list.

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.

Amongst the library’s electronic resources is the ability to access LinkedIn Learning for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students.

The Library has produced a subject guide that includes quality online and print resources for your studies rmit.libguides.com/graphic-design

The Library provides guides on academic referencing rmit.edu.au/library/study/referencing and subject specialist help via your Liaison Librarian.

Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class exercises, oral presentations and through the application of learned skills and insights to your written tasks. Full assessment briefs will be provided and can be found on CANVAS.

Assessment Tasks

Feedback throughout the course may be written, verbal or a combination of both.
Work in class provides the basis for ongoing feedback which should be considered essential for the assessment process.

There are four Assessment Tasks which need to be completed to a satisfactory standard in order to successfully complete the course.

Assessment Tasks

Note there are interim submissions. See the due dates in Canvas.

Assessment Task 1: Plan and Develop. Due week 7

 This is the first of four (4) tasks in which you will apply self-directed technical skills and knowledge to manage the accuracy and consistency of colour in the graphic design production workflow.

Assessment Task 1 has three separate submissions with interim submissions. See Canvas for the due dates. Assessment task 1 will be completed by Week 7.

• AT1a: Safety, 
• AT1b: Plan and Develop and 
• AT1c: Costings. 

Assessment Task 2: Concept. Due week 9

This task focuses on producing and presenting design concepts as arrange of solutions to the brief. Show the underlying ideas and thinking behind your two concepts. Make a presentation that shows two (2) different concepts. 

Assessment Task 2 has two separate submissions with interim submissions. See Canvas for the due dates. Assessment task 2 will be completed by Week 9.

• AT2a: Present Ideas,
• AT2b: Present Concept.

Assessment Task 3: Design. Due week 15

This task focuses on completing and presenting finalised artwork. Submit a draft of your package design for discussion, create finalised artwork ready for production and make a folio page that includes a 3D render of your final designs.

Assessment Task 3 has three separate submissions with interim submissions. See Canvas for the due dates. Assessment task 3 will be completed by Week 15.

• AT3a: Progress
• AT3b: Final Artwork
• AT3c: Folio

Assessment Task 4: Reflect. Due week 16

This is the final task in which you will demonstrate insight into project processes, explain pre-press processes and recognise professional practice and skill development needs. This is a written reflection where you will respond to supplied prompts.

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This course will be assessed for Competency only. Students are required to demonstrate all learning outcomes to a satisfactory standard to achieve Competency. Your course assessment matrix is as follows:

DNS - Did not submit

CA - Competency achieved

NYC - Not yet competent 

Assessment Matrix

An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).

Other Information

Attendance 

Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises. It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully. Attendance is recorded in this course. 

Feedback

You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. 

Information about your studies 

You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.  

 https://www.rmit.edu.au/students

Academic Integrity and Plagiarism 

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.  

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity  

Submissions

When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e Submission process.

On Time Submission and Impact of Late Submission

On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your competency assessment. 

Submissions that are assessed as Not Satisfactory can be re-submitted once and this is only permitted during the period that the competency is scheduled.

Assessment

Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):  

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment

Credit Transfer and Recognition of Prior Learning

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).  

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.    

Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.  

https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit

Course Overview: Access Course Overview