Course Title: Plan and style merchandise photo shoots

Part B: Course Detail

Teaching Period: Term1 2022

Course Code: MKTG8027C

Course Title: Plan and style merchandise photo shoots

Important Information:

Please note that this course may have compulsory in-person attendance requirements for some teaching activities. 

To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption. 

Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: https://policies.rmit.edu.au/document/view.php?id=209

Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus 


Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance. 

School: 515T Creative Industries

Campus: City Campus

Program: C5411 - Diploma of Photography and Digital Imaging

Course Contact: Joel Rainford

Course Contact Phone: +61399258193

Course Contact Email: joel.rainford@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 70

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this unit you will develop the skills and knowledge required to plan a photo shoot in response to a brief and then style the shoot for photography. You will learn about the styling industry including working with key stakeholders to produce styled photoshoots.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER008 Plan and style merchandise photo shoots

Element:

1. Determine creative direction of photo shoot.

Performance Criteria:

1.1. Access and interpret requirements of a photo shoot brief and clarify photo shoot specifications and constraints.

1.2. Research merchandise styling trends to inform photo shoot styling.

1.3. Identify and seek input from creative sources to inspire photo shoot styling.

1.4. Create mock-ups of styling options and make refinements to enhance visual appeal and photo shoot outcomes.

1.5. Seek input from relevant personnel to determine final styling direction and gain required approval. 

Element:

2. Plan photo shoot.

Performance Criteria:

2.1. Determine photo shoot resource requirements and ensure required resourcing is available within allocated budget.

2.2. Create a brief of images to be captured during photo shoot.

2.3. Document a photo shoot schedule and communicate key roles and responsibilities to relevant personnel.

2.4. Identify potential photo shoot issues and undertake contingency planning to minimise impact.

2.5. Seek privacy agreements and permissions from talent involved in photo shoot as required.

 

Element:

3. Style photo shoot.

Performance Criteria:

3.1. Access photo shoot location and identify and address any health and safety risks.

3.2. Style merchandise and props according to agreed styling and photo shoot plan.

3.3. Review and adjust lighting to enhance photo shoot in consultation with photographer and other personnel as required.

3.4. Provide clear direction and instructions to photo shoot talent and other personnel involved in photo shoot as required.

3.5. Adjust styling throughout photo shoot to meet creative brief.

3.6. Confirm photos listed in brief of images are captured.

3.7. Finalise photo shoot and restore photo shoot location to original condition.

Element:

4. Review images.

Performance Criteria:

4.1. Review images captured during photo shoot and select those that best meet the requirements of the brief.

4.2. Arrange for additional images to be taken if brief of images is not met.

4.3. Organise image editing to enhance images.

4.4. Seek approval of finalised images from relevant personnel.

 


Learning Outcomes


 On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

Learning Activities may include but are not limited to:


  • class exercises to review discussions/lectures  
  • practical demonstrations in studio  
  • Blog/Wiki or other online discussion and participation  
  • analysis/critique of relevant reading material  
  • seminars/workshops  
  • design activities or projects  
  • group projects  
  • peer learning  
  • guest lecture/presentation  
  • class presentations  
  • group discussion  
  • research  
  • independent project-based work  
  • group activities/projects  
  • ‘workshopping’ of student projects including peer/lecturer feedback  
  • visits to galleries and events  
  • practical placement  
  • simulated workplace activities.  


Teaching Schedule

Please refer to Canvas.

Note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.

Semester 1, 2022
Week Date Topic Assessment / Learning activities
Week 1
  • Delivery: On-campus

  • Welcome to Photo Styling
  • Discussion
  • PPT

  • AO1a: Brief for Editorial Magazine Cover 
  • Introduction to Assignment Brief: Editorial Magazine Cover. 
  • AO3: Brief Knowledge Questions
  • Self-directed work on assessment task

Review Styling Options (PowerPoint) 

Develop concept requirements for Pre-Production doc.  

Establish all styling contacts and intending shoot schedule. 

Organisation and preparation of concept to Pre-production content 

for Week 2 - Approval to shoot 

Week 2
  • Delivery: On-campus

  • AO1a: Editorial Magazine Cover 
  • Pre-production Doc DUE 
  • Following Brief/Concept Approval: 
  • Discussion one-on-one with Teacher. 
  • Continue content and data entries to Pre-production doc. 
  • Shoot, pre-production continues

  • AO3: Knowledge Questions
  • Self-directed work on assessment task

Studio Intensive

AO1a

Pre-production doc PDF 

DUE end of class. Upload to Canvas

Week 3
  • Delivery: On-campus

  • AO1b: Editorial Magazine Cover 
  • Continue content and data entries to Pre-production doc. 
  • Shoot, pre-production continues

  • AO3: Knowledge Questions
  • Self-directed work on assessment task
Studio Intensive
Week 4
  • Delivery: On-campus

  • AO1b: Editorial Magazine Cover 
  • Continue content and data entries to Pre-production doc. 
  • Shoot, pre-production continues

  • AO3: Knowledge Questions
  • Self-directed work on assessment task

Studio Intensive

Week 5
  • Delivery: On-campus

  • AO1b: Editorial Magazine Cover 
  • Continue content and data entries to Pre-production doc. 
  • Shoot, pre-production continues 

  • AO3: Knowledge Questions
  • Self-directed work on assessment task

Studio Intensive
Week 6
  • QUEENS BIRTHDAY HOLIDAY
  • NO CLASSES


Week 7
  • Delivery: On-campus

  • AO1b: Editorial Magazine Cover DUE 
  • Assessment task end of class on CANVAS. 
  • Remainder of class to work on submission.
  • Shoot, pre-production continues 


  • AO3: Knowledge Questions
  • Self-directed work on assessment task

Studio Intensive

AO1b 

Pre-production doc PDF + Image/s   

DUE end of class. Upload to Canvas

Week 8
  • Delivery: On-campus

  • AO3: Knowledge Questions
  • Self-directed work on assessment task
  • Conferences - One-on-one meetings
  • Refer to Canvas - book online.
Studio Intensive
Week 9
  • Delivery: On-campus

  • AO3: Knowledge Questions
  • Self-directed work on assessment task
  • Conferences - One-on-one meetings
  • Refer to Canvas - book online.
Studio Intensive
Week 10
  • Delivery: On-campus

  • AO2a:  Studio Still-life 
  • Prepare Assignment 1: Brief for Studio still-life.
  • Develop concept to AO1 Pre-production requirements. 


  • Establish all styling contacts and intending progressive shoot schedule. 
  • Organisation and preparation of concept to AO 1 Pre-production content 
  • Due start of class Week 13. 



Submission

AO3 

Knowledge Questions

DUE end of class. Upload to Canvas



  • TERM BREAK - EASTER  NO CLASSES
  • 15 - 22 APRIL


Week 11
  • ANZAC DAY PUBLIC HOLIDAY
  • NO CLASSES


Week 12
  • Delivery: On-campus


  • AO2a:  Studio Still-life brief.
  • Prepare for Studio Still-life


  • Work in class on Canvas. 

Studio Intensive - demonstration, propping & lighting

Develop concept for AO2a Pre-production requirements. 


Establish all styling contacts and intending progressive shoot schedule. 

Organisation and preparation of concept for AO2a Pre-production content 

Week 13
  • Delivery: On-campus


  • AO2a:  Studio Still-life 
  • Continue content and data entries to Pre-production doc. 
  • Conferences - One-on-one meetings
  • Refer to Canvas - book online.

Studio Intensive

AO2a

Pre-production doc PDF 

Studio Still-life

DUE end of class upload to Canvas

Week 14
  • Delivery: On-campus


  • AO2a:  Studio Still-life 
  • Continue content and data entries to Pre-production doc. 
  • Shoot in studio
  • Conferences - One-on-one meetings
  • Refer to Canvas - book online.
Studio Intensive
Week 15
  • Delivery: On-campus


  • AO2a:  Studio Still-life 
  • Continue content and data entries to Pre-production doc. 
  • Shoot in studio
  • Conferences - One-on-one meetings
  • Refer to Canvas - book online.
Studio Intensive
Week 16
  • AO2b: Studio Still-life
  • Continue content and data entries to Pre-production doc. 
  • Conferences - One-on-one meetings
  • Refer to Canvas - book online.


AO2b

Pre-production doc PDF + Image/s   

Studio Still-life

DUE end of class upload to Canvas


Learning Resources

Prescribed Texts


References


Other Resources

 

The library provides free study support services and resources to help you build your academic skills. This includes subject specialist expertise, research advice, help with referencing and other services. You can also access one-on-one consultations through the library. For further information:  

https://www.rmit.edu.au/students/support-services/study-support


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills. Assessment tasks may include: report writing, practical in class exercises and on location practical exercises.


The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.


Assessment Tasks

Students enrolled in Vocational Education and Training qualifications are assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace.  

 

To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task. 

You should refer to the assessment brief which is available through Canvas for full assessment criteria and due dates

 

Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are: 

CA: Competency Achieved 

NYC: Not Yet Competent 

DNS: Did not Submit for Assessment 



Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These mapping documents are available through Program Administration if required.  

Other Information

Attendance:  

Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises   

It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.  

  

Information about your studies:  

You canaccess My Studies through the RMIT websitefor information about timetables, important dates, assessment dates, results and progress, Canvas etc.  

https://www.rmit.edu.au/students  

  

Assessment:  

Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):  

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment  

  

Academic Integrity and Plagiarism:   

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.  

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity  

  

Credit Transfer and Recognition of Prior Learning:   

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).  

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.    

Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.  

https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit

Course Overview: Access Course Overview