Course Title: Plan and style merchandise photo shoots

Part B: Course Detail

Teaching Period: Term1 2024

Course Code: MKTG8027C

Course Title: Plan and style merchandise photo shoots

Important Information:

Please note that this course may have compulsory in-person attendance requirements for some teaching activities. 

To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption. 

Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: https://policies.rmit.edu.au/document/view.php?id=209. 

Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus 

 

Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance. 

School: 515T Creative Industries

Campus: City Campus

Program: C5411 - Diploma of Photography and Digital Imaging

Course Contact: Nat Morawski

Course Contact Phone: +61 3 9925 5583

Course Contact Email: nat.morawski@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Martin Reftel

reftel.larsmartin@rmit.edu.au

Nominal Hours: 70

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this unit you will develop the skills and knowledge required to plan a photo shoot in response to a brief and then style the shoot for photography. You will learn about the styling industry including working with key stakeholders to produce styled photoshoots.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER008 Plan and style merchandise photo shoots

Element:

1. Determine creative direction of photo shoot.

Performance Criteria:

1.1. Access and interpret requirements of a photo shoot brief and clarify photo shoot specifications and constraints.

1.2. Research merchandise styling trends to inform photo shoot styling.

1.3. Identify and seek input from creative sources to inspire photo shoot styling.

1.4. Create mock-ups of styling options and make refinements to enhance visual appeal and photo shoot outcomes.

1.5. Seek input from relevant personnel to determine final styling direction and gain required approval.

Element:

2. Plan photo shoot.

Performance Criteria:

2.1. Determine photo shoot resource requirements and ensure required resourcing is available within allocated budget.

2.2. Create a brief of images to be captured during photo shoot.

2.3. Document a photo shoot schedule and communicate key roles and responsibilities to relevant personnel.

2.4. Identify potential photo shoot issues and undertake contingency planning to minimise impact.

2.5. Seek privacy agreements and permissions from talent involved in photo shoot as required.

Element:

3. Style photo shoot.

Performance Criteria:

3.1. Access photo shoot location and identify and address any health and safety risks.

3.2. Style merchandise and props according to agreed styling and photo shoot plan.

3.3. Review and adjust lighting to enhance photo shoot in consultation with photographer and other personnel as required.

3.4. Provide clear direction and instructions to photo shoot talent and other personnel involved in photo shoot as required.

3.5. Adjust styling throughout photo shoot to meet creative brief.

3.6. Confirm photos listed in brief of images are captured.

3.7. Finalise photo shoot and restore photo shoot location to original condition

Element:

4. Review images.

Performance Criteria:

4.1. Review images captured during photo shoot and select those that best meet the requirements of the brief.

4.2. Arrange for additional images to be taken if brief of images is not met.

4.3. Organise image editing to enhance images.

4.4. Seek approval of finalised images from relevant personnel.

Learning Outcomes


 On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

Learning Activities may include but are not limited to:

 

  • class exercises to review discussions/lectures  
  • practical demonstrations in studio  
  • Blog/Wiki or other online discussion and participation  
  • analysis/critique of relevant reading material  
  • seminars/workshops  
  • design activities or projects  
  • group projects  
  • peer learning  
  • guest lecture/presentation  
  • class presentations  
  • group discussion  
  • research  
  • independent project-based work  
  • group activities/projects  
  • ‘workshopping’ of student projects including peer/lecturer feedback  
  • visits to galleries and events  
  • practical placement  
  • simulated workplace activities.  


Teaching Schedule

Please refer to Canvas for detailed info and updates.

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.

 

Semester 1, 2024
Week Topic Assessment / Learning activities

1

Intro to the subject and assessment briefing

 

Learning activity 1  

In class demonstration:

“Hero Image” - The importance of scale, and working with positive space

 

 

 

 

 

2

Practical

In class exercise photographing Learning activity 1 “Hero Image”

 

 

Learning activity 1 Images due at end of week 2

3

Learning activity 2 

In class demonstration:

“Working with a layout”

Thinking about Colour and working with negative space

 

 

 

4

Practical

In class exercise photographing Learning activity 2

“Working with a layout”

 

 

Learning activity 2 Images due at end of week 4

5

Learning activity 3 

In class demonstration:

“Working with Talent”

 

 

6

Practical

In class exercise photographing Learning activity 3

“Working with talent”

 

Learning activity 3 Images due at end of week 6

7

Part A Student - Teacher Meetings

 

In class exercise photographing for Learning activities 1, 2, 3

Or testing for final production

Students attend individual meeting with teacher for consultation as per schedule
Mid Semester Break

8

Part A Student - Teacher Meetings

 

In class exercise photographing for Learning activities 1, 2, 3

Or testing for final production

Students attend individual meeting with teacher for consultation as per schedule

9

Part A Student - Teacher Meetings

 

In class exercise photographing for Learning activities 1, 2, 3

Or testing for final production

Students attend individual meeting with teacher for consultation as per schedule

 

End of week 9 PART A - Preproduction Due

10

In class practical.

Students to complete production of Part B Shooting and styling their project. 

 

 

11

In class practical.

Students to complete production of Part B, Shooting and styling their project

 

 

12

In class practical.

Students to complete production of Part B, Shooting and styling their project

 

 

13

In class practical.

Students to complete production of Part B, Shooting and styling their project

 

 

14

In class practical.

Students to complete production of Part B, Shooting and styling their project

 

Part B Due end of week

15

Image review class

 

16

Assessment week

 


Learning Resources

Prescribed Texts


References


Other Resources

The library provides free study support services and resources to help you build your academic skills. This includes subject specialist expertise, research advice, help with referencing and other services. You can also access one-on-one consultations through the library. For further information:  

https://www.rmit.edu.au/students/support-services/study-support


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills. Assessment tasks may include: report writing, practical in class exercises and on location practical exercises.

 

The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.


Assessment Tasks

Please see Canvas for the specific details of your assessments. 

Students enrolled in Vocational Education and Training qualifications are assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace.   

To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task. 


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These mapping documents are available through Program Administration if required.

Other Information

Attendance:  
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises.   

It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.  
  
Information about your studies:  
You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.  
 https://www.rmit.edu.au/students  
  

Assessment:  
Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):  
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment  
  
Academic Integrity and Plagiarism:   
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.  
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity  
  
Credit Transfer and Recognition of Prior Learning:   
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).  

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.    
Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.  
https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit

Course Overview: Access Course Overview