Course Title: Apply visual communication theory to photo imaging practice
Part B: Course Detail
Teaching Period: Term1 2022
Course Code: VART6518C
Course Title: Apply visual communication theory to photo imaging practice
Important Information:
Please note that this course may have compulsory in-person attendance requirements for some teaching activities.
To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption.
Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: https://policies.rmit.edu.au/document/view.php?id=209.
Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus
Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance.
School: 515T Creative Industries
Campus: City Campus
Program: C5411 - Diploma of Photography and Digital Imaging
Course Contact: Joel Rainford
Course Contact Phone: +61399258193
Course Contact Email: joel.rainford@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 55
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required.
Course Description
In this course you will cover the skills and knowledge required to research, implement and evaluate the role of visual communication theory in photo imaging work.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUAPHI531 Apply visual communication theory to photo imaging practice |
Element: |
1. Research role of photo imaging in visual communication |
Performance Criteria: |
1.1 Investigate theories and commentators on conceptualisation, production and use of photo images 1.2 Investigate use of photo images in various modes and media 1.3 Evaluate meaning of photo image in context of its use and effectiveness with target audience 1.4 Critique a range of photo images and themes according to visual communication theory |
Element: |
2. Use visual communication in photo imaging practice |
Performance Criteria: |
2.1 Determine target audience and intent of work for photo images 2.2 Apply photo image themes and selected aspects of visual communication theory to photo images 2.3 Produce photo images using range of visual communication modes and media |
Element: |
3. Evaluate visual communication in photo imaging practice |
Performance Criteria: |
3.1 Evaluate effectiveness of visual communication in production of photo images 3.2 Evaluate how applying visual communication theories to photo images impacts on own creative practice, equipment needs and work opportunities |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.
Details of Learning Activities
Learning Activities may include but are not limited to:
- class exercises to review discussions/lectures
- practical demonstrations in studio
- Blog/Wiki or other online discussion and participation
- analysis/critique of relevant reading material
- seminars/workshops
- design activities or projects
- group projects
- peer learning
- guest lecture/presentation
- class presentations
- group discussion
- research
- independent project-based work
- group activities/projects
- ‘workshopping’ of student projects including peer/lecturer feedback
- visits to galleries and events
- practical placement
- simulated workplace activities.
Teaching Schedule
Please refer to Canvas.
Note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.
| Week 1 |
Delivery: What is Visual Communication? A01 94 to NGV Briefing A02-A04 Overview Class Activity: Photo Walk |
Learning activity: Image Overwhelm |
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| Week 2 |
A01 94 to the NGV Class Activity: (in preparation for A01) Curate a collection of your own - discuss intent, source, context |
||
| Week 3 |
Delivery: Visual communication theory and photography A02 The Past is Present briefing and image allocation Class Activity: Image analysis and markup in groups and in consultation with your teachers |
A01 94 to NGV Submission |
|
| Week 4 |
Delivery: A03 Elevator Pitch Briefing Class Activity: A02 Shooting & Production Week Library research week |
||
| Week 5 |
A02 Submission PRIOR to class Class Activity: A02 Juxtapose presentation Each student will present the before/after and we will analyse the work using visual communication theory. |
A02 The Past is Present SUBMISSION PRIOR TO CLASS | |
| Week 6 | LABOUR DAY - NO CLASS |
||
| Week 7 |
A03: Pitch to Panel (Vis Com & PI Trends combined) Attend a 1 on 1 appointment to present your 2 folio ideas to your mentors. You will be given approval to pursue 1 of your proposed ideas and develop a folio project. |
A03 Pitch to Panel SUBMISSION PRIOR TO CLASS |
|
| Week 8 | This period is self-directed time to do further work on your research or to test lighting for approved project & consult with your mentors. |
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| Week 9 | This period is self-directed time to do further work on your research or to test lighting for approved project & consult with your mentors. |
||
MID SEMESTER BREAK – NO CLASS |
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| Week 10 |
Delivery: A04 Closed Loop Briefing This period is self-directed time to do further work on your research or to test lighting for approved project & consult with your mentors. |
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| Week 11 | This period is self-directed time to do further work on your research or to test lighting for approved project & consult with your mentors. |
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| Week 12 |
Attend a 1 on 1 appointment to review your proposed print file and receive feedback for refinement (A04b) This period is self-directed time to do further work on your your project. |
A04a Proposed Print File SUBMISSION PRIOR TO CLASS |
|
| Week 13 |
Attend a 1 on 1 appointment to present your refined file (A04b) This period is self-directed time to do further work on your your project. |
A04b Refined Print File SUBMISSION PRIOR TO CLASS |
|
| Week 14 | This period is self-directed time to do further work on your approved project & consult with your mentors. |
||
| Week 15 | This period is self-directed time to do further work on your approved project & consult with your mentors. | ||
| Week 16 |
Attendance is REQUIRED Whole Group Critique and Review Introduction to A01 for The Folio To be completed over the break and submitted at the end of week 1 in Semester 2 |
A04c Closed Loop (Images & Install) SUBMISSION PRIOR TO CLASS A04c Closed Loop (TEMPLATE) SUBMISSION AFTER CLASS |
Learning Resources
Prescribed Texts
References
Other Resources
The library provides free study support services and resources to help you build your academic skills. This includes subject specialist expertise, research advice, help with referencing and other services. You can also access one-on-one consultations through the library. For further information:
https://www.rmit.edu.au/students/support-services/study-support
Overview of Assessment
Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class exercises, oral/written presentations and through the application of learned skills and insights. Full assessment briefs will be provided and can be found on CANVAS.
Assessment Tasks
Students enrolled in Vocational Education and Training qualifications are assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace.
To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.
You should refer to the assessment brief which is available through Canvas for full assessment criteria and due dates
Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:
CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit for Assessment
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These mapping documents are available through Program Administration if required.
Other Information
Attendance:
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises
It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.
Information about your studies:
You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.
https://www.rmit.edu.au/students
Assessment:
Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment
Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity
Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.
https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit
Course Overview: Access Course Overview