Course Title: Make illustrative photo images for publication and display

Part B: Course Detail

Teaching Period: Term1 2022

Course Code: VART6526C

Course Title: Make illustrative photo images for publication and display

Important Information:

Please note that this course may have compulsory in-person attendance requirements for some teaching activities. 

To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption. 

Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: https://policies.rmit.edu.au/document/view.php?id=209

Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus 


Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance. 

School: 515T Creative Industries

Campus: City Campus

Program: C5411 - Diploma of Photography and Digital Imaging

Course Contact: Joel Rainford

Course Contact Phone: +61399258193

Course Contact Email: joel.rainford@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 55

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

This course describes the skills and knowledge required to produce illustrative images that communicate concepts, ideas and information in ways to evoke emotive responses in the viewer.



National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUAPHI521 Make illustrative photo images for publication and display

Element:

1. Establish illustrative photo image requirements

Performance Criteria:

1.1 Evaluate requirements for range of illustrative photo imaging projects

1.2 Research contemporary styles and conceptual or aesthetic approaches used in similar illustrative photo imaging projects

1.3 Clarify sample layouts and other visual references with required personnel

1.4 Prepare work, usage estimates and creative fee for range of illustrative photo imaging projects

1.5 Confirm shoot responsibilities and refine shoot requirements with required personnel

1.6 Produce design concepts for creative products and confirm with required personnel

1.7 Prepare terms and conditions and quotation for shoot

1.8 Confirm intellectual property arrangements and finalise agreement or contract with required personnel

Element:

2. Prepare for shoot

Performance Criteria:

2.1 Confirm professional practice arrangements are met

2.2 Investigate and address relevant media codes of practice and site-specific work health and safety, licence and permit requirements

2.3 Organise props, locations, talent, apparel and fashion accessories where required

2.4 Refine technical and conceptual approach through test shots

2.5 Develop shoot management schedule and make shoot preparations

2.6 Liaise with associated professionals about publication or presentation arrangements

Element:

3. Shoot and produce images

Performance Criteria:

3.1 Meet shoot objectives by capturing high quality images

3.2 Alert required personnel to variations to shoot that may lead to additional charges

3.3 Generate proof images and seek feedback from required personnel on shoot progress and image quality and selection

3.4 Optimise and output photo images to required specifications using industry formatting standards

3.5 Prepare work for electronic or physical dispatch and presentation or publication

3.6 Prepare invoice or account and deliver with completed images to required personnel

Element:

4. Review shoot

Performance Criteria:

4.1 Review any feedback and evaluate personal performance in shoot context

4.2 Catalogue and archive photo images according to industry standards

4.3 Maintain contractual and financial records for business and taxation purposes

Element:

5. Wrap up shoot

Performance Criteria:

5.1 Reinstate equipment and shoot site to original condition according to manufacturer’s standards

5.2 Update work samples of illustrative photo images for self-promotional purposes

5.3 Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot


Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.


Details of Learning Activities

Learning Activities may include but are not limited to:


  • class exercises to review discussions/lectures  
  • practical demonstrations in studio  
  • Blog/Wiki or other online discussion and participation  
  • analysis/critique of relevant reading material  
  • seminars/workshops  
  • design activities or projects  
  • group projects  
  • peer learning  
  • guest lecture/presentation  
  • class presentations  
  • group discussion  
  • research  
  • independent project-based work  
  • group activities/projects  
  • ‘workshopping’ of student projects including peer/lecturer feedback  
  • visits to galleries and events  
  • practical placement  
  • simulated workplace activities.  


Teaching Schedule

Please refer to Canvas.

Note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.

Semester 1 2022WeekDateTopicAssessment / Learning activities

Week 1



Introduction to the course, including course overview of subject, assessments requirements and timeline.

Presentation/Handout Time Life Photo Story formula. How to construct a visual story.

Examples of professional photographic book projects
Examples of previous student work.


Discussion of possible subject matter for a photographic book idea

Assignment 01:
Book proposal and Pre-Production Briefing




Week 2

Photography of Cooks Cottage for a Brochure

On this field trip, students work in small groups on a set brief exploring
• Camera position 
• Framing & composition for layout
• Use of perspective.
• Shooting for layout restrictions
• Exposure & Lighting for reproduction


Class Exercise: 
Field trip – Cooks Cottage, Fitzroy Gardens 


Week 3

LECTURE CLASS
Shooting a Photo Story

Class Exercise Feedback Session - Class Critic of Photography of Cooks Cottage, Fitzroy Gardens 

Shooting guide: Hand out & group discussion.

Discussion around examples of photojournalistic work & analysis of strengths and weakness.


TBC: Excursion to 'Print House'  


TUTORIAL CLASS 
Submission and assessment of book proposal document and one-on-one book proposal presentation appointments 
(Rob + Martin to assess)

ASSIGNMENT DUE
Assignment 01:
Book proposal and Pre-Production 

Assignment 02: Briefing

Week 4

Project work  

Students have the opportunity to consult with Martin & Rob on their projects

Delivery on: 

  • Quoting
  • Terms and conditions
  • Copyright

- Review and editing of images in context of individual storyline development, photography capture, continuity of storyline + digital image processing

Development of A02. Initial images and concept.

Week 5

Project work

 Students have the opportunity to consult with Martin & Rob on their projects

-Capture one black and white workflow

- Review and editing of images in context of individual storyline development, photography capture, continuity of storyline + digital image processing


Week 6

Progressive assessment of Book Project
Progressive one-on-one assessment of Book Project by appointment

- Presentation of progression of book project for assessment. The critique assesses aspects of photography capture, development of storyline.

- Review of progress (Minimum 6-8 images )

(Martin + Rob to assess)

ASSIGNMENT DUE

Assignment 02:
Client Meeting 1- Progressive Assessment


Assignment Briefing:

Assignment 3: Client Meeting 2 - Progressive assessment 

Week 7

Project work 
Students have the opportunity to consult with Martin & Rob on their projects

- Review and editing of images in context of individual storyline development, photography capture, continuity of storyline + digital image processing

Delivery:

  • Pagination
  • Indesign
  • InDesign Links Panel


Briefing by writing staff
Working with writers and editors/ assignment of projects

Assignment of writing students to photographers

Learning activity: 
Basic image lay out with captions

Week 8

Briefing of Assignment 4 and 5 

Book production including project feasibility, financials, layout, photography, colour proofing, marketing and distribution


Delivery:

  • Calibration and profiling
  • Preparing files for digital printing and colour cast correction
  • Target selection
  • PDF Export


Project work 

Students have the opportunity to consult with Martin & Rob on their projects
- Review and editing of images in context of individual storyline development, photography capture, continuity of storyline + digital image processing



Week 9

Q & A Session for A03

Project work 

Students have the opportunity to consult with Martin & Rob on their projects
- Review and editing of images in context of individual storyline development, photography capture, continuity of storyline + digital image processing

Finalise test prints to be sent for print. 

 Test prints to be sent to the printer!!!

Week 10

Assessment class

Progressive one-on-one assessment of A03 Client meeting 2 - progressive assessment


- The critique assesses further development of photography capture, continuity of storyline, digital image process and potential output issues. 

- Includes first draft of layout, draft text introduction and image captions

 

(Martin + Rob to assess)

ASSIGNMENT DUE

Assignment 03:
Client Meeting 2- Progressive Assessment




Easter Break

 

Week 11

Lab class

Students have the opportunity to consult with Martin & Rob on their projects
- Review and editing of images in context of individual storyline development, photography capture, continuity of storyline + digital image processing.

Delivery:

  • How to export the book PDFs from InDesign. 

Editor/Writer Support with Professional writing + editing students

  • Finding the narrative
  • Crafting an introduction
  • Photo book project work (advice, drafting, support)


Week 12

Lab class

Students have the opportunity to consult with Martin & Rob on their projects
- Review and editing of images in context of individual storyline development, photography capture, continuity of storyline + digital image processing.

Delivery:

  • How to calculate the cover of your book's spine width

Editor/Writer Support with Professional writing + editing students

  • Captions
  • Acknowledgements
  • Photo book project work (copyediting)

Week 13

Lab class

Students have the opportunity to consult with Martin & Rob on their projects
- Review and editing of images in context of individual storyline development, photography capture, continuity of storyline + digital image processing.

Books are sent to print this week!


Editor/Writer Support with Professional writing + editing students 

  • Photo book final proof reading

ASSIGNMENT DUE

Assignment 04: Final Book Output


Week 14

Guest Lecture – Publishing – TBC 

Lecture on self-publishing process and production including digital/offset production, instruction and costing.

Delivery: 

  • Pre-press and printing technology

Students to work in class on Assignment 5


Week 15

Q & A session for A05

Students to work in class on Assignment 5



ASSIGNMENT DUE

Assignment 05:
Post-production and Review


Week 16

Book Review Week  




Learning Resources

Prescribed Texts


References


Other Resources

 

The library provides free study support services and resources to help you build your academic skills. This includes subject specialist expertise, research advice, help with referencing and other services. You can also access one-on-one consultations through the library. For further information:  

https://www.rmit.edu.au/students/support-services/study-support


Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class exercises, oral/written presentations and through the application of learned skills and insights. Full assessment briefs will be provided and can be found on CANVAS.


Assessment Tasks

Students enrolled in Vocational Education and Training qualifications are assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace.  

 

To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task. 

You should refer to the assessment brief which is available through Canvas for full assessment criteria and due dates

 

Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are: 

CA: Competency Achieved 

NYC: Not Yet Competent 

DNS: Did not Submit for Assessment 



Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These mapping documents are available through Program Administration if required.  

Other Information

Attendance:  

Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises   

It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.  

  

Information about your studies:  

You canaccess My Studies through the RMIT websitefor information about timetables, important dates, assessment dates, results and progress, Canvas etc.  

https://www.rmit.edu.au/students  

  

Assessment:  

Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):  

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment  

  

Academic Integrity and Plagiarism:   

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.  

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity  

  

Credit Transfer and Recognition of Prior Learning:   

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).  

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.    

Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.  

https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit

Course Overview: Access Course Overview