Course Title: Interpret and respond to a design brief

Part B: Course Detail

Teaching Period: Term1 2023

Course Code: GRAP5401C

Course Title: Interpret and respond to a design brief

School: 515T Creative Industries

Campus: City Campus

Program: C5413 - Diploma of Screen and Media (Animation, Gaming and Visual Effects)

Course Contact: Nat Bates

Course Contact Phone: +61 3 9925 3326

Course Contact Email: nat.bates@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teacher: Kieran Doolan

e: kieran.doolan@rmit.edu.au

ph: +61 3 9925 4815

 

Program Coordinator: Nat Bates
nat.bates@rmit.edu.au
9925 3326

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

In this course you will develop the skills and knowledge required to interpret and creatively respond to a design brief through the production of work. Individuals are required to integrate the creative, communication and planning processes that support effective response to a design brief.

 


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUADES412 Interpret and respond to a design brief

Element:

1 Interpret design brief

Performance Criteria:

1.1 Analyse the specifications of design brief

1.2 Establish client for the proposed product/service

1.3 Identify and clarify specifications, parameters or constraints of design brief in consultation with required personnel

1.4 Source and evaluate information pertinent to design brief

Element:

2 Explore and develop design concept

Performance Criteria:

2.1 Generate ideas for design concept through research, exploration and experimentation

2.2 Develop initial design concept consistent with design brief parameters

2.3 Evaluate and explore options for refining concept that meets design brief parameters

2.4 Refine options and select approach which best meets design brief requirements

Element:

3 Liaise with client

Performance Criteria:

3.1 Agree on communication process and frequency of communication with client

3.2 Present concepts for work at required stages during design process

3.3 Present and explore different options and creative ideas with client when required

3.4 Reach agreement on concept for work which complies with design brief

Element:

4 Plan production of work

Performance Criteria:

4.1 Assess specific design production risks

4.2 Identify all components required to produce a prototype

4.3 Assess technical requirements for production against specified guidelines

4.4 Identify and consult with support services required for production

4.5 Produce a prototype and evaluate against design brief requirements

4.6 Analyse prototype and determine any further adjustments to production requirements

4.7 Finalise production specifications supported by required documentation

Element:

5 Complete production of work

Performance Criteria:

5.1 Collect and organise required components for the work

5.2 Produce or monitor the production of work and confirm all parameters of design brief are met

5.3 Document work progress in format required for the nature of the design and requirements of design brief

5.4 Seek client approval for work as required

Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements. 


Details of Learning Activities

This course consists of 2 Units of Competency that are clustered together for delivery and assessment. The other unit of competency in this clustered course is:CUAIND512 Enhance professional practice using creative arts industry knowledge

In class learning activities may include, but are not limited to:

• lectures and/or lab work
• teacher directed group activities and projects
• concept development of group and individual projects
• group discussions and class presentations
• peer and teacher feedback
• WIP (work in progress) reviews
• self directed online, library and industry research
• self directed project production work and reflection

Out of class activities may include, but are not limited to:

• maintaining secure daily backups of all assessment and project data to your RMIT OneDrive account
• accessing online tutorial resources
• self directed online, library and industry research
• self directed project production work and reflection
• class excursions to events and locations outside of RMIT


Teaching Schedule

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.

 

Week     Class summary - DES1Assessment

 

Wk 1

 

  • Overview of course requirements, assessments, key tools and techniques, theory and skill building exercises
  • What is graphic design anyway? Beginning the design process
  • Exploring graphic elements: point, line, shape
  • SUBMIT: Skill building exercises

  
Wk 2
  • AT1 - POSTER DESIGN
  • Exploring graphic elements: figure, ground, form, space
  • Exploring graphic principles: symmetry, asymmetry, rhythm, balance
  • SUBMIT: Skill building exercises

  
Wk 3
  • Design Process - the only effective way to be creative
  • Page layout basics
  • SUBMIT: Skill building exercises
  • Work on AT1 - POSTER DESIGN

  
Wk 4
  • Fundamental digital imaging techniques - defining and managing transparency non-destructively
  • Quick masks, layer masks, channel masks

WIP1: Submit your workbook showing work in progress for AT1

 

 WIP [work in progress] submission due
Wk 5
  • WIP feedback: AT1 - POSTER DESIGN
  • Work on AT1 - POSTER DESIGN

 AT1 - POSTER DESIGN 
Wk 6
  • Intro to AT2 - PRODUCT DESIGN
  • Exploring graphic elements: framing, impact and meaning
  • Assessment feedback: AT1 - POSTER DESIGN
  • SUBMIT: Skill building exercises

 

  
Wk 7
  • Exploring graphic principles: the grid in graphic design
  • Techniques for organising form and content - proximity and alignment
  • SUBMIT: Skill building exercises

  
Wk 8
  • Exploring graphic principles: Emphasis and contrast
  • Product pre-visualisation and packaging resources
  • SUBMIT: Skill building exercises

  
Wk 9
  • Work on AT2 - PRODUCT DESIGN - WIP submission
  • More examples of great student development work

WIP1: Submit your workbook showing work in progress for AT1

WIP submission due
 

MID SEMESTER BREAK

 

 
Wk 10
  • WIP feedback: AT2 - PRODUCT DESIGN
  • Work on AT2 - PRODUCT DESIGN

  AT2 - PRODUCT DESIGN 
Wk 11
  • Intro to AT3 - BRAND DESIGN
  • Exploring graphic elements: scale, depth and ratio
  • Assessment feedback: AT2 - PRODUCT DESIGN
  • SUBMIT: Skill building exercises

 

  
Wk 12
  • Exploring graphic principles: repetition, pattern and variation
  • Fundamental digital imaging techniques - non-destructive image retouch and seamless repair
  • Clone stamp, healing, patching, content aware
  • SUBMIT: Skill building exercises

 

  
Wk 13
  • Exploring graphic principles: harmony and unity
  • SUBMIT: WIP

 

WIP submission due
Wk 14
  • WIP feedback: AT3 - BRAND DESIGN
  • Work on AT3 - BRAND DESIGN

 
Wk 15
  • Work on AT3 - BRAND DESIGN

  AT3 - BRAND DESIGN 
Wk 16
  • Assessment feedback: AT3 - BRAND DESIGN

  
Wk 17
  • Scheduled review and feedback of all assessments and folio material

  


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class exercises, oral/written presentations and through the application of learned skills and insights. Full assessment briefs will be provided and can be found on CANVAS.


Assessment Tasks

Students enrolled in Vocational Education and Training qualifications are assessed for Competency.  To be assessed competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.

 

You should refer to the assessment brief which is available through Canvas for full assessment criteria

Assignment 01: Poster Design

You will interpret and respond to a design brief to produce a graphic design poster project.

Due week 5

Assignment 02: Product Design

You will interpret and respond to a design brief to produce a graphic design product.

Due week 10

Assignment 03: Brand Design

You will interpret and respond to a design brief to produce a graphic design for a brand.

Due Week 15

 

Assessment in this course uses the following grades:

CA - Competency Achieved
NYC - Not Yet Competent
DNS - Did Not Submit


Assessment Matrix

The assessment matrix for this course demonstrates alignment of assessment tasks with the unit of competency. These matrices are available through Program Administration.

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters.

Attendance:
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises. You are strongly advised to attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

Information about your studies:
You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc. https://www.rmit.edu.au/students

Assessment:
Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time): https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment

Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.

Course Overview: Access Course Overview