Course Title: Interpret and respond to a design brief
Part B: Course Detail
Teaching Period: Term2 2023
Course Code: GRAP5401C
Course Title: Interpret and respond to a design brief
School: 515T Creative Industries
Campus: City Campus
Program: C5413 - Diploma of Screen and Media (Animation, Gaming and Visual Effects)
Course Contact: Nat Bates
Course Contact Phone: +61 3 9925 3326
Course Contact Email: nat.bates@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Teacher: Kieran Doolan
ph: +61 3 9925 4815
Program Coordinator: Nat Bates
nat.bates@rmit.edu.au
9925 3326
Nominal Hours: 30
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
In this course you will develop the skills and knowledge required to interpret and creatively respond to a design brief through the production of work. Individuals are required to integrate the creative, communication and planning processes that support effective response to a design brief.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUADES412 Interpret and respond to a design brief |
Element: |
1 Interpret design brief |
Performance Criteria: |
1.1 Analyse the specifications of design brief 1.2 Establish client for the proposed product/service 1.3 Identify and clarify specifications, parameters or constraints of design brief in consultation with required personnel 1.4 Source and evaluate information pertinent to design brief |
Element: |
2 Explore and develop design concept |
Performance Criteria: |
2.1 Generate ideas for design concept through research, exploration and experimentation 2.2 Develop initial design concept consistent with design brief parameters 2.3 Evaluate and explore options for refining concept that meets design brief parameters 2.4 Refine options and select approach which best meets design brief requirements |
Element: |
3 Liaise with client |
Performance Criteria: |
3.1 Agree on communication process and frequency of communication with client 3.2 Present concepts for work at required stages during design process 3.3 Present and explore different options and creative ideas with client when required 3.4 Reach agreement on concept for work which complies with design brief |
Element: |
4 Plan production of work |
Performance Criteria: |
4.1 Assess specific design production risks 4.2 Identify all components required to produce a prototype 4.3 Assess technical requirements for production against specified guidelines 4.4 Identify and consult with support services required for production 4.5 Produce a prototype and evaluate against design brief requirements 4.6 Analyse prototype and determine any further adjustments to production requirements 4.7 Finalise production specifications supported by required documentation |
Element: |
5 Complete production of work |
Performance Criteria: |
5.1 Collect and organise required components for the work 5.2 Produce or monitor the production of work and confirm all parameters of design brief are met 5.3 Document work progress in format required for the nature of the design and requirements of design brief 5.4 Seek client approval for work as required |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.
Details of Learning Activities
This course consists of 2 Units of Competency that are clustered together for delivery and assessment. The other unit of competency in this clustered course is:CUAIND512 Enhance professional practice using creative arts industry knowledge
In class learning activities may include, but are not limited to:
• lectures and/or lab work
• teacher directed group activities and projects
• concept development of group and individual projects
• group discussions and class presentations
• peer and teacher feedback
• WIP (work in progress) reviews
• self directed online, library and industry research
• self directed project production work and reflection
Out of class activities may include, but are not limited to:
• maintaining secure daily backups of all assessment and project data to your RMIT OneDrive account
• accessing online tutorial resources
• self directed online, library and industry research
• self directed project production work and reflection
• class excursions to events and locations outside of RMIT
Teaching Schedule
Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.
Wk 1 |
Design 1 course and assignments overview
|
AT1 practical task |
| Wk 2 |
Intro to AT1 - POSTER DESIGN
|
AT1 practical task |
| Wk 3 |
Design Process - the only effective way to be creative
|
AT1 practical task |
| Wk 4 |
Fundamental digital imaging - non-destructive transparency
|
WIP1 due AT1 practical task |
| Wk 5 |
WIP feedback: AT1 - POSTER DESIGN
|
AT1 - POSTER DESIGN |
| Wk 6 |
Intro to AT2 - PRODUCT DESIGN
|
AT2 practical task |
| Wk 7 |
The grid in graphic design
|
AT2 practical task |
|
MID SEMESTER BREAK
|
||
| Wk 8 |
Packaging resources and product pre-visualisation
|
AT2 practical task |
| Wk 9 |
Further concept and design development - AT2 - PRODUCT DESIGN
|
WIP2 due |
| Wk 10 |
WIP feedback: AT2 - PRODUCT DESIGN
|
AT2 - PRODUCT DESIGN |
| Wk 11 |
Intro to AT3 - BRAND DESIGN
|
AT3 practical task |
| Wk 12 |
Fundamental digital imaging - non-destructive retouch and seamless repair
|
AT3 practical task |
| Wk 13 |
AT3 Research task - Tutorial themed discussion post
|
WIP3 due |
| Wk 14 |
WIP feedback: AT3 - BRAND DESIGN
|
|
| Wk 15 |
Complete - AT3 - BRAND DESIGN
|
AT3 - BRAND DESIGN |
| Wk 16 | Assessment feedback - AT3 - BRAND DESIGN |
|
| Wk 17 | Scheduled review and feedback of all assessments and folio material |
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class exercises, oral/written presentations and through the application of learned skills and insights. Full assessment briefs will be provided and can be found on CANVAS.
Assessment Tasks
Students enrolled in Vocational Education and Training qualifications are assessed for Competency. To be assessed competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.
You should refer to the assessment brief which is available through Canvas for full assessment criteria
Assignment 01: Poster Design
You will interpret and respond to a design brief to produce a graphic design poster project.
Due week 5
Assignment 02: Product Design
You will interpret and respond to a design brief to produce a graphic design product.
Due week 10
Assignment 03: Brand Design
You will interpret and respond to a design brief to produce a graphic design for a brand.
Due Week 15
Assessment in this course uses the following grades:
CA - Competency Achieved
NYC - Not Yet Competent
DNS - Did Not Submit
Assessment Matrix
The assessment matrix for this course demonstrates alignment of assessment tasks with the unit of competency. These matrices are available through Program Administration.
Other Information
Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters.
Attendance:
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises. You are strongly advised to attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.
Information about your studies:
You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc. https://www.rmit.edu.au/students
Assessment:
Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time): https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment
Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.
Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.
Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.
Course Overview: Access Course Overview