Part B: Course Detail
Teaching Period: Term1 2025
Course Code: MKTG9338C
Course Title: Establish, build and leverage a personal brand on social media
School: 525T Business & Enterprise
Campus: City Campus
Program: C5425 - Diploma of Social Media Marketing
Course Contact: Nick Reynolds
Course Contact Phone: +61 3 9925 0791
Course Contact Email: nick.reynolds@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Kristen Pegoraro
Kristen.pegoraro@rmit.edu.au
Nominal Hours: 80
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
There are no pre-requisites for this unit.
Course Description
This unit describes the performance outcomes, skills and knowledge required to establish, build and leverage a personal brand on social media.
It requires the ability to identify and apply personal branding opportunities on social media. It also requires the ability to market a personal brand on social media.
This unit applies to individuals across all industries and levels of employment that are required to interact in a public arena and present their own personal brand or the personal brand of other individuals in a professional manner.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
NAT10904004 Establish, build and leverage a personal brand on social media |
Element: |
1. Examine personal brand marketing benefits, opportunities and software |
Performance Criteria: |
1.1. Explain to stakeholders the individual and organisational benefits of personal brand marketing on social media. |
Element: |
2. Establish personal brand values and attributes |
Performance Criteria: |
2.1. Identify personal brand values and align them to the goals of the organisation. |
Element: |
3. Build a personal brand across multiple social media platforms |
Performance Criteria: |
3.1. Develop a personal brand marketing strategy for social media that helps achieve the desired goals of the organisation. |
Element: |
4. Grow a personal brand and leverage followers |
Performance Criteria: |
4.1. Select and use techniques to build a personal brand's followers on social media. |
Learning Outcomes
Details of Learning Activities
In this course, you’ll be learning how to design and build your personal brand. There’s an easy to follow process that you’ll learn to Understand your values, personality, life stage and resources. You’ll Build your online assets, including social media, websites and landing pages. You’ll learn how to Leverage what you’ve created to deliver the results you’ve been looking for.
There’s no single thing that makes up the process – it’s all these three elements working together that will make your personal brand stand out from the crowd.
Your personal brand is an asset that you will build for your whole working career. Like any asset, it’s only as valuable as the effort you put in towards building and maintaining it.
Teaching Schedule
Week |
Topic Overview and Learning Outcomes |
Assessments Due |
Week 1 |
Introduction to the course
|
|
Week 2 |
Understand Values and Personality | |
| Week 3 | Understand Life Stages and Resources | |
Week 4 |
Build Social Media |
|
Week 5 |
Build LinkedIn | |
Week 6 |
Build Website and SEO |
|
Week 7 |
Leverage Connections and Content |
|
Week 8 |
Leverage Pitch and Close |
|
Week 9 |
Assessment Assistance & Resubmissions |
Learning Resources
Prescribed Texts
References
Other Resources
All available on Canvas.
Overview of Assessment
Performance Evidence
The learner must show evidence of the ability to complete tasks outlined in elements and performance criteria of this unit, manage tasks and manage contingencies in the context of the job role. There must be demonstrated evidence that the learner has completed the following tasks for personal brand marketing: ▪ researched at least three market trends for personal brand marketing ▪ evaluated at least one software used for personal brand marketing ▪ developed a personal brand marketing strategy ▪ built a personal brand profile on LinkedIn and at least one other social media platform ▪ built and published one personal brand web asset ▪ created and published one content asset to a social media profile of a personal brand
Knowledge Evidence
The learner must be able to demonstrate essential knowledge required to effectively do the task outlined in elements and performance criteria of this unit, in the context of a marketing related work role. This includes knowledge of: • personal brand marketing benefits • personal brand values • techniques to build a personal brand’s followers • social media platforms used for personal brand marketing • personal brand marketing case studies • personality types • life stages and resources available • personal brand identity • search engine optimisation • personal brand marketing conversion techniques • career or business goals
Assessment Conditions
Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the marketing field of work and may include access to: • relevant workplace documentation and resources • case studies or simulated working environments • real situations.Feedback
Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.
You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.
Assessment Tasks
Assessment Task 1 - Week 4
This is assessment task 1 of two (2) assessment tasks students need to complete for this unit NAT1094004. Both assessment tasks need to be completed satisfactorily, to be deemed competent in the unit.
Assessment Task 1 requires the student to demonstrate their skills and knowledge by exploring the benefits of personal brand marketing and market trends as well as selecting and evaluating platforms and software. The student explores case studies and applies their knowledge through the development of a personal brand and the relevant stages.
Assessment Task 2 - Week 8
This is assessment task 2 of two (2) assessment tasks students need to complete for this unit NAT1094004. Both assessment tasks need to be completed satisfactorily, to be deemed competent in the unit.
Assessment Task 2 requires the student to develop a personal brand identity canvas and marketing strategy which is then taken and implemented on LinkedIn and one other platform. Students will also develop assets such as a basic website and video to use to leverage followers.
Assessment Matrix
Available on Canvas.
Other Information
None.
Course Overview: Access Course Overview