Part B: Course Detail
Teaching Period: Term1 2025
Course Code: GRAP9479
Course Title: Develop a product range to meet market opportunities
School: 515T Creative Industries
Campus: Brunswick Campus
Program: C5435 - Diploma of Product Design
Course Contact: Robin Blood
Course Contact Phone: +61 3 9925 4683
Course Contact Email: robin.blood@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Malcolm Thomas
Nominal Hours: 144
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
Nil
Course Description
This unit describes the skills and knowledge required to design a product range with a set of variations on a specific product made to appeal to different market segments.
It requires the ability to research and analyse market segments, understand market opportunity, identify competitor innovations, establish design requirements, develop design options, plan the design process and provide visual concepts to the client before making a physical representation of the product range.
This unit applies to product designers who design and produce products to meet new market opportunities by discovering unmet customer needs or by making improvements to products for competitive advantages. This includes the development of related products that can be marketed together to similar market segments. Product designers may work independently or as part of a product development team.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
VU23429 Develop a product range to meet market opportunities |
Element: |
1.Research product market |
Performance Criteria: |
1.1 Gather information on target user and market segment for a product range in accordance with the brief 1.2 Produce a character study that suggests how the target user will think, react, likes and dislikes, etc 1.3 Evaluate market segment and target user character study in order to identify areas for further exploration 1.4 Develop research parameters to establish elements of the product design, including any essential attributes that the product range must meet to match the target user’s needs/wants 1.5 Evaluate the research in order to analyse the market performance of existing and potential competitors and their products to benchmark and identify potential opportunities or threats 1.6 Liaise with relevant users, colleagues and subject matter experts to assess feasibility for product range or additional related products 1.7 Establish opportunities for product range based on the analysis of information collected 1.8 Document research throughout process including methodology, data collected, findings and outcomes |
Element: |
2.Establish design requirements |
Performance Criteria: |
2.1 Determine the intellectual property and copyright, and legislative requirement impacts for the product range 2.2 Determine the sustainable product proposition, using sustainability principles 2.3 Determine key design requirements, including: function, materials, lifecycle, manufacturability, disassembly, client policy, specific materials, and integration to existing range 2.3 Collaborate with relevant stakeholders to refine parameters of the product range |
Element: |
3.Develop product range options |
Performance Criteria: |
3.1 Create different design options and ideas for the product range to meet design brief and established design requirements 3.2 Consider and challenge the market research in development of the design options 3. 3 Apply relevant principles of functionality, perceived quality (craftsmanship), user experience, usability, ergonomics, aesthetics, and sustainability to development of the design options 3.4 Develop and use range of criteria to evaluate the different design options and ideas 3.5 Select preferred design option for the product range against agreed criteria, research undertaken, and in consultation with relevant stakeholders 3.6 Document the research, rationale and criteria used for the design option selection process |
Element: |
4.Develop design proposal and project plan |
Performance Criteria: |
4.1 Plan the design proposal representing the design vision for the product range 4.2 Identify all components and resources required to produce the design option, undertaking additional research where required 4.3 Assess technical, resource, design for colour materials and finish (CMF) and workspace and/or manufacturing requirements associated with the design option 4.4 Consult with, and document input from, any technical experts or specialist services required to produce the design option 4.5 Collaborate with relevant personnel to contribute to the determination of financial, physical and human resources and timeframes required for developing design concept 4.6 Produce 2D and 3D visual interpretations of the design that communicate the size, shape and ergonomics of the product range 4.7 Prepare written and visual support materials to contribute to final presentation 4.8 Incorporate compliance with relevant certification, regulatory and legislative requirements into the project plan, where applicable to the design |
Element: |
5.Deliver concepts to client |
Performance Criteria: |
5.1 Present the design proposal and project plan to client, including rationale for any changes 5.2 Respond to feedback and make changes to the design as required .3 Confirm design proposal and project plan with client |
Element: |
6.Realise product range |
Performance Criteria: |
6.1 Develop models of the product range using devices, tools, techniques and materials to demonstrate the conceptual vision 6.2 Evaluate models of product range against nominated criteria and document findings to inform future improvements and address constraints identified during its development 6.3 Use safe working practices throughout the process of making the models for the product range 6.4 Prepare documentation and specifications to accompany final design 6.5 Confirm that intellectual property and other legislative requirements have been met 6.6 Identify processes for protecting intellectual property of the design, where required |
Learning Outcomes
Refer to Elements/Performance Criteria
Details of Learning Activities
This course will be delivered as 2 classes per week for the semester duration (A design component and a making component) and by utilising the learning support material and resources in Canvas.
The design and making components will focus upon some of the tools that you can use to expand upon the idea for one product or service and create a family or range of products. As well as a variety of conventional materials and process to fabricate and make your products, the making component will encourage experimenting with form and functional elements to reinforce a sound design process for contemporary products.
The design component and making component will be delivered face to face on campus.
Learning activities will take place in a studio and maker space using industry standard tools and resources. You will also be required to undertake independent study. In-class activities will include:
- class exercises
- tutorials
- practical demonstrations
- workshops
- group discussion
- review and revision
- peer learning
- peer teaching and class presentations
- teacher directed group activities/projects
- workshop for all student projects including peer/lecturer feedback
Out of class activities may include:
- independent research
- independent project based work
- studio practice
- online tutorials and activities
- review and revision
Teaching Schedule
| Week | Topics & Activities | Assessment |
Week 1 |
Introduction Issue Task 1/Q&As Set Up submission document |
|
Week 2 |
Studio session
|
|
Week 3 |
Presentation 1 |
|
Week 4 |
Presentation 2 Studio session -Module 2 |
|
|
Week 5
|
Presentation 3 Issue Task 2 / Q&As
|
Assessment Task 1: Due in Week 5 |
Week 6 |
Module 3
|
|
Week 7 |
Presentation |
|
Week 8 |
Module 4
|
|
|
Week 9
|
Studio |
|
Week 10 |
Studio Students working on Assessments - Q&As |
|
|
Week 11
|
Studio Students working on Assessments - Q&As |
Assessment Task 2: Due in Week 11 |
Week 12 |
Studio Students working on Assessments - Q&As |
|
Week 13 |
Designing for market |
|
Week 14 |
Workshop session |
|
Week 15 |
Concepts of Influencers |
|
Week 16 |
Assessment Week |
Assessment Task 3: Due in Week 16 |
Learning Resources
Prescribed Texts
References
Other Resources
Students will need to refer to CANVAS as teaching resources may vary according to teaching schedule and task requirements.
Prescribed Texts: There are no compulsory prescribed texts in this course.
You are advised to look at the Learning Hub at myRMIT site for ongoing updated information.
A range of learning resources and references are provided throughout the year.
You will require a personal storage device and tools as outlined in tool kit list.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software.
Study Support
Study support - RMIT University
RMIT Library.
You will also have access to the library resources.
Among the library’s electronic resources is the ability to access Linkedin Learning (formerly Lynda.com) for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students.
RMIT Library has produced the following:
subject guide that includes quality online and print resources for your studies.
Overview of Assessment
Assessments will be held throughout the course. Assessment will incorporate a range of methods to assess your performance and the application of your knowledge and skills and may include practical tasks, project,direct observation including exploration of and experimentation with techniques,written and/or oral questioning and discussions to assess your knowledge and understanding of this unit.
Assessment Tasks
Students enrolled in Vocational Education and Training qualifications are assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace.
To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher for each assessment task.
Assessment Task 1: Research Activity
Due: Week 5
Assessment Task 2: Development Activity
Due Week 11
Assessment Task 2: Production and Analysis Activity
Due Week 16
Due dates for assessment tasks dependent on access to specialist facilities and equipment may change. Please check Canvas regularly as any updates will be communicated by your teacher.
You are required to demonstrate all learning outcomes to a satisfactory standard.
You will receive feedback with verbal and/or written evaluation of your progress within class time.
The submitted projects will be assessed with written feedback as well as a checklist that relates to separate components of the project and the overall outcome.
Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:
CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit for Assessment
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Administration and CANVAS for each assessment task.
Other Information
Attendance:
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.
Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Assessment - RMIT University
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Academic progress - RMIT University
Assessment:
Information on assessment including Special consideration, Adjustments to assessment, (e.g. applying for an extension of time):
Assessments and results - RMIT University
On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your competency assessment.
Submissions that are assessed as Not Satisfactory can be re-submitted once and this is only permitted during the period that the competency is scheduled.
Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.
Academic integrity - RMIT University
Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e Submission process.
Information about your studies:
You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.
Current students - RMIT University
Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.
Credit for prior study or experience - RMIT University
Course Overview: Access Course Overview