Course Title: Manage the marketing process
Part B: Course Detail
Teaching Period: Term2 2015
Course Code: MKTG5806C
Course Title: Manage the marketing process
School: 345T Media and Communication
Campus: City Campus
Program: C6087 - Advanced Diploma of Screen and Media
Course Contact : Program Administration
Course Contact Phone: +61 3 9925 4815
Course Contact Email:mcvet@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Teacher: Arthur Michalopoulos
Phone: 9925 4111
Email: arthur.michaloppoulos@rmit.edu.au
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit of competency, Manage the marketing process BSBMKG603B is delivered in the class Design Studio 4, together with Develop a marketing plan BSBMKG609A and Establish the creative vision for screen productions CUFDRT601A. The aim of this course is to give you the opportunity to manage, evaluate and improve the marketing process. During this course you will undertake the execution of the marketing for the end of year graduate exhibition. You will also develop strategies for marketing yourselves as interactive digital media designers.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBMKG603B Manage the marketing process |
Element: |
1. Manage marketing performance |
Performance Criteria: |
1.1 Manage marketing effort to ensure it is directed towards |
Element: |
2. Manage marketing personnel |
Performance Criteria: |
2.1 Communicate strategic marketing objectives across the |
Element: |
3. Evaluate and improve strategic marketing performance |
Performance Criteria: |
3.1 Analyse marketing outcomes, review strategic objectives |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements. You will be able to develop and execute a marketing plan and manage, evaluate and improve marketing performance both as an individual and for group projects.
Details of Learning Activities
In class: Classroom teaching, workshops and exercises, group discussion,
Out of class: Independent project work, independent study, research, reading and writing
Teaching Schedule
Week | Class Content | Assessment Tasks | CUFDRT601A | BSBMKG603B | BSBMKG609A |
1 | Introduction and discussion of course Screening of previous graduate work to clarify underlying themes of driving idea Show/discuss ‘Night of the living Dead re-animated’ Introduction and discussion of course |
1 | 2 | 1 | |
2 | Workshops for determining & developing key visual references for production and making sure production schedules are maintained
Panel presentations Teams to continue developing concepts in preparation of presentations for week 4 |
|
1,2 | 1,2 | 1,2 |
3 | Workshops for determining storyboard and art direction development
Teams to continue developing concepts in preparation of presentations for week 4 |
1,2 | 1,2 | 1,2 | |
4 | Workshops, panels and discussions on making sure art direction & production schedules are maintained Work/Presentation/deciding on End -Of-Year exhibition concept & establishment of Exhibition team |
Assessment Task 1: End-of-year screening concept | 1,2 | 3 | 1,2,3 |
5 | Workshops, panels and discussions on making sure art direction & production schedules are maintained
Outline of proposed further study or work options in industry indicated by research of study programs |
1,2 | 1,2,3 | 1,2,3 | |
6 | Workshops, panels and discussions on making sure art direction & production schedules are maintained
Applying for suitable jobs in the industry |
1,2 | 1,2 | 1,2 | |
7 | Workshops, panels and discussions on making sure art direction & production schedules are maintained
Work on CV/resume that shows appropriate experience and suitable design layout |
1,2 | 2 | 1,2 | |
8 | Workshops, panels and discussions on making sure art direction & production schedules are maintained Developing possible questions for a hypothetical job interview – what is asked and how should you respond at an interview |
2,3 | 1,2,3 | 1,2 | |
9 | Workshops, panels and discussions on making sure art direction & production schedules are maintained
Concept work on website designs |
|
2 | 1,2,3 | 2,3 |
10 | Workshops, panels and discussions on making sure art direction & production schedules are maintained
Design work on individual web site (Design web environments) |
2 | 2,3 | 2,3 | |
11 | Workshops, panels and discussions on making sure art direction & production schedules are maintained
Marketing plan submission Show-reel brief for students NOT taking part in end-of-year exhibition |
Assessment Task 2: Individual Marketing plan | 2 | 3 | 2,3 |
12 | Workshops, panels and discussions on making sure art direction & production schedules are maintained
Marketing plan submission |
2 | 2,3 | 2,3 | |
13 | Workshops, panels and discussions on making sure art direction & production schedules are maintained
Work on show-reel |
2 | 2,3 | 2,3 | |
14 | Workshops, panels and discussions on making sure art direction & production schedules are maintained
Work on show-reel |
2,3 | 3 | 3 | |
15 | Workshops, panels and discussions on making sure art direction & production schedules are maintained
Finalise art for DVD, posters and screening material for End-Of-Year Exhibition |
1,2,3 | 3 | 3 | |
16 | Workshops, panels and discussions on making sure art direction & production schedules are maintained
Tweak final art for DVD, posters and screening material for End-Of-Year Exhibition Show-reel submission |
Assessment Task 3:Review of marketing process Assessment Task 4: a) Show-reel |
3 | 3 | 3 |
Learning Resources
Prescribed Texts
References
Other Resources
For Further reading please see these websites containing information regarding small business and other useful marketing information.
Small Business Festival:
www.business.vic.gov.au/events-workshops-and-mentoring
How to start a business in Victoria:
www.business.vic.gov.au/setting-up-a-business/how-to-start-a-business
Starting a business checklist:
www.business.vic.gov.au/setting-up-a-business/how-to-start-a-business/starting-a-business-checklist
Sole Trader Information:
www.business.vic.gov.au/setting-up-a-business/business-structure/sole-trader
Overview of Assessment
Assessment is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in the management and evaluation of a marketing process.
Assessment Tasks
Assessment for this Unit will be delivered and assessed in conjunction with BSBMKG609A Develop a Marketing Plan MKTG 5807. It will involve both individual and group activities:- Specific details will be provided within the individual assessment task briefs.
To demonstrate competency in this course you will need to complete the following assessment to a satisfactory standard.
You will receive feedback on all assessment and once you have demonstrated competency, you will receive a grade for assessments 1, 2 and 4 (refer to MyRMIT for grading rubric).
- Assessment task 1 Graded - End of year screening concept (Due Week 4)
- Assessment task 2 Graded - Individual Marketing Plan (Due Week 11)
- Assessment task 3 Ungraded - Written analysis of marketing process with suggestions for improvements. 500 words (Due Week 16)
- Assessment task 4 Graded - Showreel OR End of year screening documentation (Due Week 16)
Graded assessment in this course uses the following grades
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Grading criteria for this assessment can be found on the course Blackboard site.
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.
Other Information
Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters: www.rmit.edu.au/students
Cover Sheet for Submissions:
You must complete and sign a submission cover sheet for every piece of submitted work, including online submissions. This signed sheet acknowledges that you are aware of the plagiarism implications
Attendance:
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Feedback:
You will receive verbal and written feedback on your work. Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT: http://www.rmit.edu.au/browse;ID=9pp3ic9obks7
Student Progress:
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.
Student progress policy: http://www.rmit.edu.au/browse;ID=vj2g89cve4uj1
Special consideration Policy (Late Submission):
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration, appeals and discipline : http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y
Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity : http://www.rmit.edu.au/browse;ID=kw02ylsd8z3n
Course Overview: Access Course Overview