Course Title: Develop and implement a business plan
Part B: Course Detail
Teaching Period: Term2 2015
Course Code: BUSM6247C
Course Title: Develop and implement a business plan
School: 650T Vocational Business Education
Campus: City Campus
Program: C6092 - Advanced Diploma of Marketing
Course Contact : Tim Wallis
Course Contact Phone: +61 3 9925 5423
Course Contact Email:timothy.wallis@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Marina Cook
marina.cook@rmit.edu.au
Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required
Course Description
This unit applies to individuals who are running an organisation or who take a senior role in determining the effective functioning and success of the organisation. As such, they may oversee the work of a number of teams and other managers.
Business plans are critical tools for business growth and development. They will vary depending on the needs of the organisation. This unit covers the typical elements of a business plan and the standard approaches to be used in implementing a business plan.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBMGT617A Develop and implement a business plan |
Element: |
1. Develop business plan |
Performance Criteria: |
1.1 Review and evaluate pre existing strategic, business and operational plan, if available |
Element: |
2. Monitor performance |
Performance Criteria: |
2.1 Communicate business plan to all relevant parties and ensure understanding of performance requirements and timeframes |
Element: |
3. Respond to performance data |
Performance Criteria: |
3.1 Analyse performance reports against planned objectives |
Learning Outcomes
This unit describes the performance outcomes, skills and knowledge required to run a business operation and covers the steps required to develop and implement a business plan.
Details of Learning Activities
In class discussion and debate, research case study activities and relevant work related assessments
Teaching Schedule
| Week | Date | Topic |
| 1 | 6 Jul | Course Induction • Course overview • Overview of weekly learning • Reading material and assessment timings Student engagement activity |
| 2 | 13 Jul | Introduction to business plans |
| 3 | 20 Jul | About business plans |
| 4 | 27 Jul | Industry Analysis |
| 5 | 3 Aug | Market Analysis |
| 6 | 10 Aug | Competative Analysis |
| 7 | 17 Aug | Marketing Plan |
| 8a | 24 Aug | Marketing plan revision |
Mid Semester Break |
||
| 9 | 7 Sep | Purchasing and Production Plan |
| 10 | 14 Sep | Test |
| 11 | 21 Sep | The Financial Plan |
| 12 | 28 Sep |
Implement, Monitor and Measure Performance Information on presentations |
| 13 | 5 Oct | Assessment Work |
| 14 | 12 Oct | Presentations |
| 15 | 19 Oct | Presentations |
| 16 | 26 Oct | Resubmissions and Feedback |
Learning Resources
Prescribed Texts
No formal texbook is required. Texts will be provided by RMIT |
References
Other Resources
Overview of Assessment
Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
Assessment Tasks
This course has 3 assessment tasks. Students are to successfully complete all three assessment tasks to be deemed competent.
Assessment Task 1 – Test
Date handed out: Week 10
Date and time due: Week 10
Group or Individual: Individual
Purpose:
This assessment is designed to evaluate students’ basic knowledge of managing and implementing business plans
Requirements:
Students are to complete a test during the designated class time, based on the knowledge from the first 9 weeks of class
Assessment Task 2 – Business Plan draft
Date handed out: Week 3
Date and time due: Week 8
Group or Individual: Group
Purpose: Students are to assume the role of management consultant to a WIL Client. They have been engaged by this organisation to identify business and marketing opportunities and prepare comprehensive business plans and tactics to address the either an identified problem or to start a new business.
Requirements: develop a business proposal outlining their business idea and revenue streams for a WIL Client. The business proposal is to identify if the business idea is a viable business venture and suggest viable marketing strategies.
Assessment Task 3 - Final Report and Presentation
Date handed out: Week 3
Date and time due: Week 14/15
Group or Individual: Group
Purpose: This assessment will allow students to undertake a professional presentation to a real client.
Requirements: This assessment builds on assessment 1. Students are to present to the class their business plan and findings. They are required to identify business and marketing opportunities and prepare comprehensive business plans and tactics to address the problem identified.
Assessment Matrix
Submission Requirements
You should:
• Ensure that you submit assessments on or before the due date.
• Always retain a copy of your assessment tasks. (hard copy and soft copy)
• When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. On the cover sheet you declare that the work you are presenting for assessment is your own work. An assignment cover sheet for submission of each assessment task is available on blackboard.
• Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers. For example, Julie Macpherson, 324567, Task 2, OHS2345C Ensure safe workplace, Page 1 of 10.
Late Submission Procedures
You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.
If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.
More Information: http://www.rmit.edu.au/students/assessment/extension
Form to use: http://mams.rmit.edu.au/seca86tti4g4z.pdf
Where an extension of greater than seven days is needed, you must apply for special consideration. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.
More Information: http://www.rmit.edu.au/browse;ID=g43abm17hc9w
Form to use: http://mams.rmit.edu.au/8a5dgcaqvaes1.pdf
Resubmissions (VET Programs):
If you are found to be unsuccessful in a Course Assessment Task you will be allowed one resubmission only. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission. The highest grade you will receive if your resubmission is successful is “CAG”.
If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.
Adjustments to Assessment
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:
More Information: http://rmit.edu.au/browse;ID=7usdbki1fjf31
Marking Guide (Competency):
You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.
You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.
Marking Guide (Grading)
After achieving competency we then grade your performance in the unit and you will achieve one of the following grades:
Final Grades table:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved – Graded
NYC Not Yet Competent
DNS Did Not Submit for assessment
Further information regarding the application of the grading criteria will be provided by your teacher.
Course Overview: Access Course Overview