Course Title: Evaluate international marketing opportunities
Part B: Course Detail
Teaching Period: Term1 2012
Course Code: MKTG5843C
Course Title: Evaluate international marketing opportunities
School: 650T TAFE Business
Campus: City Campus
Program: C6092 - Advanced Diploma of Marketing
Course Contact : Tim Wallis
Course Contact Phone: +61 3 9925 5423
Course Contact Email:timothy.wallis@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Course Contact Chris Lee
Course Contact Phone 99255471
Course Contact Email chris.lee@rmit.edu.au
Contact time: Wed, 11.30am-12.30pm
Level 10, Extension 55471
Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required
Course Description
This unit applies to senior marketing or management personnel who are required to evaluate the international business environment in preparation for entering an international or export market for the first time, or to identify new marketing opportunities in markets in which their organisation already has a presence.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBMKG605B Evaluate international marketing opportunities |
Element: |
1. Review the global market environment |
Performance Criteria: |
1.1Assess international trade patterns and identify their likely importance for the business |
Element: |
2. Assess international business and electronic commerce market factors |
Performance Criteria: |
2.1Identify and analyze impact of economic, political, social and cultural factors affecting |
Element: |
3. Identify risk factors for international marketing opportunities |
Performance Criteria: |
3.1Analyze and rate acceptability of political, financial stability and corruption risk factors for |
Element: |
4. Investigate international business and electronic commerce marketing opportunities |
Performance Criteria: |
4.1Identify and analyze international marketing opportunities in terms of their likely fit with the organization's goals and capabilities |
Learning Outcomes
This unit describes the performance outcomes, skills and knowledge required to evaluate the international environment, to identify market factors and risks, and to assess the viability of international marketing opportunities.
Details of Learning Activities
A range of learning activities are planned for this course including self-paced and collaborative classroom based activities.
The self-paced activities will be delivered through various technology platforms and include your contribution to tutorial activities, reflective journals, quizzes and interactive sessions.
The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment.
We expect you to participate and contribute in all scheduled learning activities.Teaching Schedule
Week
|
Week Commencing |
Topics |
Assessment |
1 |
6<sup>th</sup> Feb |
(1) Pre-training review: · RPL · LLN Familiarisation with: · Program · Services/facilities · Other students · Teacher(s) · Where to get support · Student responsibilities · Course requirements · Course support documents · Pre-reading · Blackboard · Overview of assessment requirements · Grading · Plagiarism · Appeals · Extensions · Feedback · Privacy · Submission requirements · Resubmission policy (2) Course Overview |
|
2 |
13<sup>th</sup> Feb |
Potential markets
|
|
3 |
20<sup>th</sup> Feb
|
Economic environment |
|
4 |
27<sup>th</sup> Feb |
Political & legal environment
|
|
5 |
5<sup>th</sup> March |
Natural & Technological environment
|
|
6 |
12<sup>th</sup> March |
Cultural environment
|
Task 1a Due (Assessed tutorial exercises)
|
7 |
19<sup>th</sup> March |
International market research
|
|
8 |
26<sup>th</sup> March |
Market entry
|
|
9 |
2<sup>nd</sup> April |
Risks management
|
|
Mid semester break (5 April to 11 April) | |||
9 |
9<sup>th</sup> April |
Risks management
|
|
10 |
16<sup>th</sup> April |
International products & distribution
|
|
11 |
23<sup>rd</sup> April |
International pricing & promotion
|
|
12 |
30<sup>th</sup> April |
Implementation, organising and control
|
Task 1b Due (Assessed tutorial exercises)
|
13 |
7<sup>th</sup> May |
Student consultation session#1 |
|
14 |
14<sup>th</sup> May |
1. Final student consultation session 2. Major assignment due NB: Due date: 18 May 2012 (Fri) 5.00pm 3. Students to prepare for oral test/interview
|
Assessment Task 2 Due (Major assignment) |
15 |
21<sup>st</sup> May |
Oral test/interview |
Assessment Task 3 |
16 |
28<sup>th</sup> May |
Re-submissions (if applicable) |
|
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|
|
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Learning Resources
Prescribed Texts
References
to be advised |
Other Resources
Overview of Assessment
Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
Assessment Tasks
You are required to complete3 tasks. You must successfully complete all 3 tasks to be deemed competent in this unit.
TASK 1a & 1b (Due Dates: Week 6 & 12 respectively)
These assessment tasks will require students to complete scheduled weekly tutorial activities/exercises to reflect on their weekly learning on learned concepts/principles taught.
TASK 2 (Due Date: End of week 14)
The second assessment tasks will require students to work in designated groups on a major assignment. Students will present their findings in a professionally prescribed written document. Much of this work will be undertaken both outside of class time and in the “Practical Sessions”. Students are encouraged to use all the resources at their disposal to provide professionally reasoned solutions to the problems given
TASK 3 (Due Date: Week 15)
The third assessment tasks will require students to present themselves in a face-to-face test/interview to articulate their overall understanding of the course taught during the semester to be deemed competent.
Students are encouraged to use all the resources at their disposal to provide professionally reasoned solutions to the problems givenAssessment Matrix
Course Overview: Access Course Overview