Course Title: Develop and implement a business plan

Part B: Course Detail

Teaching Period: Term1 2012

Course Code: BUSM6247C

Course Title: Develop and implement a business plan

School: 650T TAFE Business

Campus: City Campus

Program: C6102 - Advanced Diploma of Business (Public Relations)

Course Contact : Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact

Name and Contact Details of All Other Relevant Staff

Alain Grossbard

telephone: 99255522

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit applies to individuals who are running an organisation or who take a senior role in determining the effective functioning and success of the organisation. As such, they may oversee the work of a number of teams and other managers.

Business plans are critical tools for business growth and development. They will vary depending on the needs of the organisation. This unit covers the typical elements of a business plan and the standard approaches to be used in implementing a business plan.

The business plan should be supported by a strategic plan, and may also be supported by a marketing plan and cash flow forecasts.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMGT617A Develop and implement a business plan


1. Develop business plan

Performance Criteria:

1.1. Review and evaluate pre-existing strategic, business and operational plan, if available
1.2. Analyse and interpret business vision, mission, values and objectives
1.3. Consult with key stakeholders
1.4. Review market requirements for the product or service, profile customer needs and research pricing options
1.5. Develop performance objectives and measures through consultation with key stakeholders
1.6. Identify financial, human and physical resource requirements for the business
1.7. Consider any permits or licences that may be required for new activity
1.8. Write business plan


2. Monitor performance

Performance Criteria:

2.1. Communicate business plan to all relevant parties and ensure understanding of performance requirements and timeframes
2.2. Ensure skilled labour is available to implement plan
2.3. Test performance measurement systems and refine, if necessary
2.4. Ensure timely reports on all key aspects of the business are available, user-friendly and balanced in terms of financial and non-financial performance
2.5. Report system failures, product failures and variances to the business plan as they occur


3. Respond to performance data

Performance Criteria:

3.1. Analyse performance reports against planned objectives
3.2. Review performance indicators and refine if necessary
3.3. Ensure groups and individuals contributing to under-performance are coached, and provide training where appropriate
3.4. Review system processes and work methods regularly as part of continuous improvement

Learning Outcomes

This unit describes the performance outcomes, skills and knowledge required to run a business operation and covers the steps required to develop and implement a business plan.

Details of Learning Activities

A range of learning activities are planned for this course including self-paced and collaborative classroom based activities.
The self-paced activities will be delivered thought various technology platforms and include your contribution to wikis and discussion threads, reflective journals, quizzes and interactive sessions.
The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment.
You are expected to participate and contribute in all scheduled learning activities.

Teaching Schedule

Week 1 - Course introduction

Week 2 - Introduction

Week 3 - Understanding the Business Plan

Week 4 - Business Profile

Week 5 - The Marketing Plan

Week 6 - The Production Plan

Week 7 - The Purchasing Plan

Week 8 - The Personnel Plan

Week 9 - Review of Business Plan

Week 10 - The Finacial Plan

Week 11 - The Completed Business Plan

Week 12 - Pre-Plan Assessment

Week 13 - The Completed Business Plan

Week 14 - The Completed Business Plan

Week 15 - Submission of Business Plan

Week 16 - Overview

Week 17 - Studemt Re-submission

Week 18

Learning Resources

Prescribed Texts

Bird I (2009), Writing Your Plan for Small Business Success, Pearson Education Australia, 4th Edition


Other Resources

Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.


Assessment Tasks

Assessment 1 Pre-Plan Assessment

Students will sit a 12 minute pre-plan ‘think tank’ in week 12. This session will consist of questions covering the five sub-plans that make up a completed business plan and a general question about the objective of your business plan in the operation of a small to medium sized business. This session will be a closed book exercise and cover chapters 1 through 8 from the text – ‘Writing Your Plan for Small Business Success’ - from which information to provide ‘overview’ summaries can be sought.
Each question will attract a mark out of 5 and the combined total will be the pre-plan assessment mark.
The overall objective of the pre-plan session is to ensure individual students are competent in their understanding of basic components of a business plan prior to developing their major business plan assignment.

Assessment 2 Short tests covering lectures and activities/workshops In-class

Individual activities

Students complete number of activities and workshops that will be assessed via a final test in class.

Assessment 3 Major Assignment – Develop a Business Plan

Report Due Date: Week 15
Group Interviews: Week 15 & 16.

Group-based (groups of 3)
Length: 1800 - 2000
Group Interviews: 10 minutes

Aim: This assignment requires you to develop a comprehensive business plan of a proposed company of your choice to show you can comprehend the requirements is setting up a business.

Students must meet at least 3 times and provide Meeting Minutes to the teacher outlining items discussed and action agreed for preparation of joint report. Class time will be used for meetings if time permits. Student must also complete a peer review form and give it to the teacher.

Assessment Matrix

Course Overview: Access Course Overview