Course Title: Undertake marketing activities

Part B: Course Detail

Teaching Period: Term1 2018

Course Code: MKTG7840C

Course Title: Undertake marketing activities

School: 345T Media and Communication

Campus: City Campus

Program: C6125 - Advanced Diploma of Professional Screenwriting

Course Contact: Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email: mctafe@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teacher: John Reeves

Phone: 03 9925 4895
Email: john.reeves@rmit.edu.au
 

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

Required Prior Study

At RMIT you are required to have completed all first year courses before enrolling in this course.

Course Description

In this course, you will gain valuable industry experience that will help you to market yourself as a screenwriting professional. You will research the wider screenwriting industry to source a work placement in an area that interests you, and market yourself and your writing projects in order to arrange a placement.  During your placement, you will strengthen your industry networks and establish relationships which enhance your professional reputation while observing and participating in the development or production of current projects with industry mentors. You will then reflect on ways that this industry experience will allow you to market yourself and your projects more effectively in the future. 

Industry Placement Requirements
A WIL Agreement including schedule and relevant insurance documentation is required to be completed before commencing each placement (local and international). International placements must be registered and processed through RMIT Education Abroad. In cases where a placement ends early, please refer to section 6, Early Termination of Placements in the Work Integrated Learning Procedure.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMKG414B Undertake marketing activities

Element:

1. Research marketing information

Performance Criteria:

1.1. Research the concept of marketing as it applies to the organisation 1.2. Identify and analyse organisation's marketing plan and relevant policies and procedures 1.3. Identify need for marketing activities from the established marketing plan 1.4. Investigate previous marketing activities for relevant information 1.5. Identify profile of the market segment 1.6. Identify positioning and market mix for each target segment 1.7. Identify outcomes expected from marketing activities

Element:

2. Plan marketing activities

Performance Criteria:

2.1. Undertake analysis of collected basic marketing information 2.2. Develop and document work activity plans for marketing activities 2.3. Obtain approval of plans from relevant enterprise personnel

Element:

3. Implement marketing activities

Performance Criteria:

3.1. Determine and access resources required for work activities 3.2. Undertake marketing activities within job role 3.3. Assist with assigning responsibilities and functions to relevant personnel performing specific marketing functions 3.4. Monitor marketing activities, and review and amend activity plan as required

Element:

4. Review marketing activities

Performance Criteria:

4.1. Measure and record outcomes of marketing activities 4.2. Review marketing activities against expected outcomes and record identified improvements 4.3. Prepare reports of marketing activities and communicate to relevant enterprise personnel

Learning Outcomes


On successful completion of this course, you will have developed important professional networks and an awareness of ways in which you can market yourself as a freelancer in the broader screenwriting industry.


Details of Learning Activities

In this course, you will learn through:

• online and other research
• work integrated learning
• teacher directed learning
• one-on-one discussion with your teacher
• independent study
• analysis and reflective practice
 


Teaching Schedule

Your 1-2 week (minimum 35 hours) industry placement takes place over a period of time to be negotiated by you with your host employer/s.

Each student’s work schedule will be different, so there is no ongoing weekly outline for classes. However, there will be introductory classes held in Semester 1 which aim to provide you with an overview of the unit of competency and information regarding the routines and protocols related to Practical Placement activities, particularly the need to register your placement WIL Agreement on the RMIT University system InPlace.

After these scheduled meetings, you will research and explore the screenwriting industry in order to source a work placement in an area that interests you. You will develop a strategy, with the help of your teacher, to market yourself and your writing projects in order to arrange a placement. Your teacher will provide support and approve the arrangements and the scope of the position. Taking into account your study timetable and the needs of the host organisation, you then negotiate and complete your industry placement. Catch-up classes later in the semester will enable students to exchange ideas and review placement progress.

Each student is also tasked to participate in the development and delivery of an RMIT or program-related marketing venture. This may include assisting in the delivery such projects as writing workshops, program marketing initiatives and festivals, the New Screenwriters 2019 website, script reading series and creative content initiatives with outside partners.

You are expected to maintain regular contact with your teacher through face-to-face meetings and through e-mail. These meetings are scheduled by you and the teacher together and will be logged and minuted as part of your assessment.


Learning Resources

Prescribed Texts

While there are no prescribed texts you are strongly advised to make use of the listings of recommended reading and viewing posted on Blackboard, which will be updated on an ongoing basis.


References

You are advised to look at the course myRMIT site for ongoing updated information.


Other Resources

You require access to a computer and to the internet for this course. RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.


Overview of Assessment

Assessment for this course is ongoing. Your knowledge and understanding of course content is assessed through your market research, your engagement with industry networks and a professional conversation reflecting on your ability to establish and conduct relationships with industry.  You will also be assessed through a mentor letter from your host employer, that can be used as part of your future marketing strategy.


Assessment Tasks

To demonstrate competency in this course you need to complete all of the following pieces of assessment to a satisfactory standard (refer to Canvas for assessment criteria).

Assessment Task #1: Action plan
A two-page action plan including a short description of the type of placement opportunity at which you’re aiming, your targeted organisations/individuals, their market segments, and your strategies for marketing yourself to them. You should also include an appraisal of how the experience you will gain while completing this placement might help you market yourself and your projects in the future.

Due: Thursday 15 February, 2018

Assessment Task #2: Secure Placement
You are asked to maintain a personal Placement Journal as you research your target segment, market yourself, source, secure and organise a placement with the help and support of your teacher. Your journal may take the form of a brief visual reflection on your placement; how you found it, where it happened, and your interaction with your placement hosts.

Your placement should be arranged in Semester 1. Thursday 12 July, however, is the final due date.

Your Placement Journal should be lodged with your teacher during your Professional Conversation on or after Thursday 25 October.

Assessment Task #3: Complete Placement
You will engage in script writing, development or editing work (or any related work) with a professional production company or individual, or on an approved project. This engagement can take the form of observation and/or involvement in the writing process, including writing brief sample scenes or scripts for the production and obtaining feedback on your work from others involved in the project, or any other related tasks.

During your placement, you are asked to organise a meeting with your workplace mentor to gain feedback on your career plan, as generated in your first-year studies, and to gain an understanding of the market in which the organisation or mentor operates. The details of this meeting, including feedback from your mentor and your own reflections on what was discussed, may form part of your later Professional Conversation.

Due: your placement needs to be completed by Thursday 18 October.
 
Assessment Task # 4: Mentor Letter
Please supply a report from your mentor/ placement host in the form of a simple letter of reference or commendation on host company letterhead. This should be submitted together with your Placement Journal during your professional conversation on or after Thursday 25 October.

Assessment Task #5: Professional Conversation
In a 15-minute recorded Professional Conversation with your teacher, you will be asked to reflect and report on your placement from the perspective of a screenwriter about to enter the workplace. This will include revisiting your first-year career plan, reviewing changes in your own perspective across your training program, and some indication of your future career pathway. Specific aspects include:

  • the market your host organisation/individual operates in. How does it position itself? How does it differentiate itself from others? Where is it heading? What is its vision?
  • your renewed understanding of roles and responsibilities of relevant personnel, script development, methods of accountability, scheduling, briefing, etc.
  • the collaborative working process, and your ability to contribute to it
  • the various steps you have taken to market yourself and to broaden your professional network
  • how you have sought to broaden your skills and employability through the tasks allocated, conversations with your workplace mentor, observation of script development, the production process and all writing and related tasks undertaken
  • how the placement experience has enriched and perhaps altered your career development goals
  • what course of action you will take into the future to build on the experience your placement has provided, and to increase your marketing profile and experience in the industry.

Due: on or after Thursday 25 October

Assessment Task #6: Additional Marketing Initiative
During the year, each student is tasked to participate in the development and delivery of an RMIT or program-related marketing venture. This may include assisting in the delivery such projects as writing workshops, program marketing initiatives and festivals, the New Screenwriters 2019 website, script reading series and creative content initiatives with outside partners.

Due: as scheduled throughout the year


Grades which apply to courses delivered in accordance with competency-based assessment (not graded).

CAG Competency Achieved
NYC Not Yet Competent
DNS Did Not Submit for Assessment
 


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program Administration.
 

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters.

Attendance
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises. It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

Assessment Feedback
You will receive spoken and written feedback on all your work. Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

Student Progress
Monitoring academic progress is an important enabling and proactive strategy designed to assist you in achieving your learning potential.

Adjustments to Assessment (eg. applying for an extension of time):
If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.

Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

Credit Transfer and Recognition of Prior Learning
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.

Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.

 

Course Overview: Access Course Overview