Course Title: Manage intellectual property to protect and grow business
Part B: Course Detail
Teaching Period: Term1 2014
Course Code: BUSM6490C
Course Title: Manage intellectual property to protect and grow business
School: 320T Architecture & Design
Campus: Brunswick Campus
Program: C6127 - Advanced Diploma of Graphic Design
Course Contact : Ruth Wellington
Course Contact Phone: +61 3 9925 9417
Course Contact Email:ruth.wellington@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required. This course will be delivered in combination with CUVPRP505A Establish and Maintain Safe Professional Practice
Course Description
In this unit you will gain an understanding of intellectual property rights, with a focus on the creative industries. You will also investigate how to develop strategies to maintain and protect your own and your studio’s intellectual property.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBIPR501A Manage intellectual property to protect and grow business |
Element: |
3. Create a strategy to manage the organisation’s intellectual property |
Performance Criteria: |
3.1 Monitor and review strategies, policies and procedures for the identification, protection and use of intellectual property regularly to ensure they are working effectively, and make changes if required |
Element: |
4. Monitor and maintain organisational strategies for the protection and use of intellectual property |
Performance Criteria: |
4.1 Research the role intellectual property will play in the strategic plans of the organisation |
Element: |
1. Identify the organisation’s intellectual property assets and rights |
Performance Criteria: |
1.1 Identify the intangible assets residing within the organisation and how they can be protected |
Element: |
2. Manage the commercialisation of the organisation’s intellectual property to ensure business growth |
Performance Criteria: |
2.1 Review or create an organisational strategy, and review or develop policies and procedures for protection, management and use of intellectual property as part of the organisation’s business strategy |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
Learning activities will take place in a studio or classroom using industry standard tools and resources. You will complete exercises and projects. You will also be required to undertake independent study.
In class activities may include:
● class exercises
● tutorials
● practical demonstrations
● workshops
● group discussion
● review and revision
● peer learning
● peer teaching and class presentations
● teacher directed group activities/projects
● workshopping of student projects including peer/lecturer feedback
Out of class activities may include:
● independent research
● independent project based work
● studio practice
● online tutorials and activities
● review and revision
Teaching Schedule
Week | Learning Program | Learning Elements |
1 | Orientation | |
2 | Introduction + In-class task. |
1.1-6, 2.1-5, 3.1-3, 4.1-4 |
3 | Guest speaker 10.00 - 11.30am | |
4 | Corporate Brand strategies |
|
5 | Project 1: Research and analysis | |
6 | Guest speaker 10.00 - 11.30am | |
7 | Project 1: Collation and evaluation | |
8 | Project 1: Refinement and production | |
9 | Project 1 due in | |
10 | Business strategies and processes |
1.1-6, 2.1-5, 3.1-3, 4.1-4 |
11 | Guest speaker 10.00 - 11.30am | |
12 | Project 2: Concept development and project structure/management |
|
13 | Project 2: Concept and design resolution | |
14 | Guest speaker 10.00 - 11.30am | |
15 | Project 2: Costing, quoting and contracts | |
16 | Project 2 due in | |
17 | Assessment week |
Learning Resources
Prescribed Texts
None required. |
References
You are advised to look at the course myRMIT site for ongoing updated information |
Other Resources
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.
The University Library has extensive resources for Graphic Design students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/graphicartanddesign
The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian Mary Mavroudis mary.mavroudis@rmit.edu.au
Overview of Assessment
Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or written tasks. Assessment tasks are:
- Research Project 1 (50% of final grade)
- Design Project 1 (50% of final grade)
An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.
Assessment Tasks
Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this course are graded.
Feedback throughout the course may be written, verbal or a combination of both
To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard.
The assessment work is as follows:
A series of formative written investigative tasks - in class and independent
2 x projects - 1. IP Brand assets analysis
2. Personal branding and project management
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment
CHDCompetent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYCNot Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).
Other Information
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration, appeals and discipline
Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity
Course Overview: Access Course Overview