Course Title: Establish, negotiate and refine a design brief

Part B: Course Detail

Teaching Period: Term2 2015

Course Code: GRAP5340C

Course Title: Establish, negotiate and refine a design brief

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C6127 - Advanced Diploma of Graphic Design

Course Contact : Brad Reich

Course Contact Phone: +61 3 9925 9438

Course Contact

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 65

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this unit you will develop the skills and knowledge required to identify the range and scope of a professional design brief. You will negotiate to establish the requirements, expectations, terms and conditions of the brief and present the outcome to the stakeholders.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBDES502A Establish, negotiate and refine a design brief


Develop and Refine Design Brief

Performance Criteria:

2.1 Develop concepts and ideas for inclusion in design brief that take account of overall objectives and parameters
2.2 Undertake own analysis of concept and challenge ideas and approaches taken to ensure responsiveness to project needs
2.3 Present ideas in an appropriate format/medium and seek feedback from key stakeholders
2.4 Use effective communication techniques to generate discussion, debate and critical analysis
2.5 Re-evaluate and refine options based on own analysis and discourse with others
2.6 Establish and agree on final nature and scope of design brief with client and accurately document details


Establish Design Requirements

Performance Criteria:

1.1 Identify and make appropriate contact with relevant stakeholders for the design project, in addition to the client
1.2 Identify and source information and references relevant to the design project
1.3 Undertake critical analysis of sources and extract key information to inform the design project
1.4 Liaise with client and other key stakeholders to determine overall objectives and parameters for the design project
1.5 Pro-actively seek, review and act upon information needed to inform constructive communication with client
1.6 Build trust and respect between self and client through effective use of communication skills and demonstration of professional integrity


Negotiate Terms and Conditions

Performance Criteria:

3.1 Negotiate and agree terms and conditions of the brief in accordance with relevant organisational and professional standards
3.2 Clarify, agree and document roles and responsibilities of those involved in the project
3.3 Confirm agreements in writing in accordance with organisational requirements
3.4 Identify the need for and seek specialist advice in developing, formal agreements or contracts where appropriate

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Details of Learning Activities

Learning activities will take place in a studio, workshop or classroom using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.

In class activities may include:

  • class exercises
  • tutorials
  • practical demonstrations
  • workshops
  • group discussion
  • review and revision
  • peer learning
  • peer teaching and class presentations
  • teacher directed group activities/projects
  • workshopping of student projects including peer/lecturer feedback

Out of class activities may include:

  • independent research
  • independent project based work
  • studio practice
  • online tutorials and activities
  • review and revision

Teaching Schedule


Summative assessment task 1:3 Product Range - Briefing
Design Research

1.1-1.6, 2.1-2.6, 3.1-3.4 
2Product Range: Type/Format Research1.1-1.6, 2.1-2.6, 3.1-3.4
3Product Range: Sketching/Naming1.1-1.6, 2.1-2.6

Product Range: Master Branding/Brand Architecture

1.1-1.6, 2.1-2.6
5Product Range: Digital Mockup Workshop1.1-1.6, 2.1-2.6
6Product Range: Presentations and Presentation File Workshop1.1-1.6, 2.1-2.6

Summative assessment task 1: Process Book DUE

1.1-1.6, 2.1-2.6
8Summative assessment task 1: 3 Product Range In-Class Presentation
Summative assessment task 2: Catalogue Design - Briefing
1.1-1.6, 2.1-2.6, 3.1-3.4
9Catalogue: Photoshop Retouching Workshop1.1-1.6, 2.1-2.6, 3.1-3.4
10Research1.1-1.6, 2.1-2.6

Designing catalogue & POS

1.1-1.6, 2.1-2.6
12Designing catalogue & POS1.1-1.6, 2.1-2.6
13Finished Art / Digital Mockups1.1-1.6, 2.1-2.6
14Finished Art / Digital Mockups1.1-1.6, 2.1-2.6, 3.1-3.4

Summative assessment task 2: Catalogue Design - In-Class Presentation, Files DUE

1.1-1.6, 2.1-2.6
16Submission, Feedback & Folio Week1.1-1.6, 2.1-2.6

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.

Learning Resources

Prescribed Texts

None required.


Debbie Millman, 2008, The essential principles of graphic design, Cinncinnati, Ohio : How Books

Timothy Samara, 2007, Design Elements: A graphic Style Manual, Rockport Publishers

Other Resources

You are advised to look at the course myRMIT site (Blackboard) and also for Google Docs and Google Groups via your student Google Account for ongoing updated information. A range of learning resources and references are provided throughout the year. Additional information relating to this will be provided on an ongoing basis. A digital resource folder resides on network server. Further information regarding access to this is available in the ‘Computer Survival Kit’ provided during orientation.

You will require a personal storage device and tools as outlined in tool kit list.

Amongst the library’s electronic resources is the ability to access for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning.

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.

The University Library has extensive resources for Graphic Design students. The Library has produced a subject guide that includes quality online and print resources for your studies

The Library provides guides on academic referencing and subject specialist help via your Liaison Librarian

Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or written tasks. Assessment tasks are:

  • Design Project 1 (50% of final grade)
  • Design Project 2 (50% of final grade)

Assessment Tasks

Tasks in this course are either formative or summative. Feedback throughout the course may be written, verbal or a combination of both.

Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks and you should engage in all formative tasks.

This course has two Summative Tasks, all of which must be completed. Each task has an allocated percentage of the total grade. You are required to demonstrate all learning outcomes to a satisfactory standard.

Summative assessment task 1:
Range of 3 Products – Due week 8

Summative assessment task 2:
Design catalogue – Due week 15

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment
CHD – Competent with High Distinction
CDI – Competent with Distinction
CC – Competent with Credit
CAG – Competency Achieved - Graded
NYC – Not Yet Competent
DNS – Did Not Sit

Assessment Matrix

An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).

Other Information

The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.

You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. Student feedback at RMIT

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy

Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Pick the following link for details on applying for Special consideration
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy.
If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links - Application for extension of time

On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task.
The following adjustments for late submission will be made: Grades will be reduced by 10% for each day (or part thereof), for the first two days. If submissions are three days or more late, the work will only be assessed as a pass or fail – it will not be graded. Submissions seven days or more late should still be handed in, however they will not be assessed and will be kept as a record only.

Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity. Academic Integrity

Course Overview: Access Course Overview