Course Title: Develop graphic designs for packaging

Part B: Course Detail

Teaching Period: Term1 2014

Course Code: GRAP5346C

Course Title: Develop graphic designs for packaging

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C6127 - Advanced Diploma of Graphic Design

Course Contact : Brad Reich

Course Contact Phone: +61 3 9925 9152

Course Contact

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 55

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this unit you will develop the skills and knowledge required to create graphic designs for packaging by combining creative and technical design expertise with a sound understanding of the particular factors that apply to packaging.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVGRD606A Develop graphic designs for packaging


1. Interpret creative briefs

Performance Criteria:

1.1 Analyse creative briefs in terms of key communication objectives
1.2 Develop an understanding of the broader context for the packaging design work
1.3 Develop shared understandings of packaging design requirements with relevant people
1.4 Negotiate and confirm practical considerations of the brief, including schedule and budgetary requirements
1.5 Identify and obtain all specific information required to support the design process


2. Evaluate design work and process

Performance Criteria:

2.1 Consider current and emerging packaging trends and ideas and their impact on the project
2.2 Consider the ways that customers engage with packaging in the relevant context
2.3 Examine the nature of the customer, the product, and how the product will be displayed and distributed
2.4 Identify the particular production factors that impact on the creation of graphic designs for packaging
2.5 Evaluate key sustainability issues for incorporation into design
2.6 Assess and respond to regulatory requirements that affect packaging design, including OHS issues


4. Create packaging designs

Performance Criteria:

4.1 Develop designs from initial ideas ensuring that all production and design factors are taken into account
4.2 Realise designs from initial ideas by working confidently with the elements and principles of design and taking account of production factors
4.3 Combine conceptual and technical expertise
4.4 Engage in an ongoing process of testing, creative
4.5 collaboration and refinement during the design process
4.6 Engage with other experts on relevant technical, legal and business requirements


3. Generate and assess ideas

Performance Criteria:

3.1 Identify and source references to support the design process
3.2 Explore different three-dimensional design ideas and processes to inform work using a range of materials
3.3 Generate design ideas for packaging that show clear conceptual links between the product and the package
3.4 Maximise contributions of others through collaboration on ideas as required
3.5 Reflect on ideas for technical, creative and budgetary implications
3.6 Refine and select approaches that best balance the overall needs of the brief


5. Finalise designs for packaging

Performance Criteria:

5.1 Negotiate and agree to modifications and amend designs as required
5.2 Develop accurate and comprehensive documentation to support the production process
5.3 Present final designs and documentation to relevant personnel and confirm


6. Evaluate packaging design considerations and constraints

Performance Criteria:

6.1 Evaluate completed design in terms of its success in meeting objectives
6.2 Assess the work against other creative, technical and business considerations
6.3 Analyse and evaluate feedback from client and others
6.4 Reflect on own role in design process and note areas for future improvement
6.5 Develop strategies for further development of own skills

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Details of Learning Activities

Learning activities will take place in a computer lab using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.

In class activities may include:

  • class exercises
  • tutorials
  • practical demonstrations
  • workshops
  • group discussion
  • review and revision
  • peer learning
  • peer teaching and class presentations
  • teacher directed group activities/projects
  • workshopping of student projects including peer/lecturer feedback

Out of class activities may include:

  • independent research
  • independent project based work
  • studio practice
  • online tutorials and activities
  • review and revision

Teaching Schedule

  1. Brief 1 - Redesign overview Introduction & dieline construction
  2. Brief 1 research & marketing considerations
  3. Brief 1 Branding and FOP design
  4. Brief 1 BAP and mandatory layout
  5. Brief 1 Final design amendments, packaging finished
  6. Brief 1 Finished art, markup
  7. Brief 1 Finished art, markup
  8. Brief 1 Submission Brief 2 Southern Cross Packaging Awards Intro & research Research & concept development + Brand Naming workshop
  9. Brief 2 Concept refinement, brand development, pack shape exploration
  10. Brief 2 Front of Pack Design roughs - 2 concepts
  11. Brief 2 Front of Pack Design refinements - 2 concepts. Choose final concept
  12. Brief 2 Refine full pack layout & draft rationale
  13. Brief 2 Refine full pack layout & finished art
  14. Brief 2 Refine full pack layout & finished art
  15. Brief 2 Project presentation & submission

Learning Resources

Prescribed Texts

None required.


You are advised to look at the course myRMIT site for ongoing updated information.

Other Resources

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.

The University Library has extensive resources for Graphic Design students. The Library has produced a subject guide that includes quality online and print resources for your studies

The Library provides guides on academic referencing and subject specialist help via your Liaison Librarian Mary Mavroudis

Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or written tasks. Assessment tasks are:

  • Design Project 1 (45% of final grade)
  • Design Project 2 (55% of final grade)

Assessment Tasks

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this course are graded.

Feedback throughout the course may be written, verbal or a combination of both.

To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard.
Brief 1 Packaging redesign 45%
Brief 2 Southern Cross packaging Award Brief 55%

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment
CHDCompetent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYCNot Yet Competent
DNS Did Not Submit for Assessment


Grades which apply to courses delivered in accordance with competency-based assessment (not graded).

Assessment Matrix

An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy

Special consideration Policy (Late Submission)

All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration, appeals and discipline

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.

Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity

Course Overview: Access Course Overview