Course Title: Research and apply the public relations role in an industry context

Part A: Course Overview

Program: C6140 Advanced Diploma of Business (Public Relations)

Course Title: Research and apply the public relations role in an industry context

Portfolio: BUS Portfolio Office

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.


Course Code




Learning Mode

Teaching Period(s)


City Campus


650T Vocational Business Education

Face-to-Face or Internet

Term1 2016,
Term1 2017,
Term2 2018

Course Contact: Julia Makin

Course Contact Phone: +61 3 9925 5175

Course Contact Email:

Course Description

This unit covers the performance outcomes, skills and knowledge required to research, analyse, increase and update knowledge pertaining to the public relations role in industry. It includes knowledge of and a practical application of public relations activity for cross industry purposes, such as strategies for realising identified business initiatives. This unit also focuses on how changing technology impacts upon public relations.

Pre-requisite Courses and Assumed Knowledge and Capabilities


National Competency Codes and Titles

National Element Code & Title:

VU21660 Research and apply the public relations role in an industry context


1.Research and apply public relations industry information

2. Seek and apply information on the use of technology in public relations

3. Update public relations role in an industry context

Learning Outcomes

Students will have a clear understanding of the research skills necessary in Public Relations.

Overview of Assessment

Assessment may incorporate a variety of methods including technical requirements documentation, homework, assignments, group and/or individual projects, in class exercises, written and practical assessments, problem solving exercises, presentations, direct observation of actual and simulated work practice, presentation of a portfolio of evidence which may comprise documents, and/or photographs and/or video and audio files, review of products produced through work-based or course activities.

Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met. Students will be provided with feedback throughout the course to check their progress.