Course Title: Research and report on the feasibility of import or export venture

Part A: Course Overview

Program: C6144 Advanced Diploma of International Business

Course Title: Research and report on the feasibility of import or export venture

Portfolio: BUS Portfolio Office

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.


Course Code




Learning Mode

Teaching Period(s)


City Campus


650T Vocational Business Education

Face-to-Face or Internet

Term1 2018,
Term2 2018,
Term1 2019,
Term2 2019,
Term1 2020,
Term2 2020

Course Contact: Suzanne Maugeri

Course Contact Phone: +61 3 9925 1466

Course Contact Email:

Course Description

This unit describes the skills and knowledge required to o research and report on identifying, selecting and targeting a product or service for import or export to a country or region of choice.

Pre-requisite Courses and Assumed Knowledge and Capabilities


National Competency Codes and Titles

National Element Code & Title:

VU21670 Research and report on the feasibility of import or export venture


1. Investigate the import or export of a product or service.

2. Establish supportive risk management strategies.

3. Validate the feasibility of research outcomes for an import or export venture.

Learning Outcomes

This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to research and report on identifying, selecting and targeting a product or service for import or export to a country or region of choice.

Overview of Assessment

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • review of final printed documents
  • demonstration of techniques
  • observation of presentations
  • oral or written questioning to assess knowledge of software applications

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

Performance Evidence

You must provide evidence of the following:

  • undertaking market research to identify trends in the target market to inform decision-making within the organisation
  • developing risk mitigation strategies for a product/service
  • developing a feasibility study for the target market that incorporates:
    - research techniques employed across the project
    - data collation and analysis
    - the criteria on which product or service and country/region/sector was/were selected
    - supportive market requirements for product or service
    - the viability of implementation of the product/service into the country/region/sector selected.
  • current knowledge of relevant trade legislation and international marketing trends.
  • ability to develop risk management/risk mitigation strategies to manage risks
    literacy skills to:
    - interpret product/service information for import/export venture
    - analyse and summarise product/service information specified formats, make recommendations based on information gathered Communication skills including conducting interviews, questioning, clarifying, reporting
  • communication skills to:
    - liaise with stakeholders
    - conduct interviews
    - present information and research relating to the viability of an import or export venture
  • numeracy skills to analyse statistical information
  • technological skills to use computers to collect, analyse and document import and export data.
  • analytical skills to:
    - research, gather information and investigate the viability of import or export ventures
    - assess risks.

Knowledge Evidence

Further to performance evidence, you must provide knowledge evidence of the following:

  • international marketing and trends
  • relevant national and international legislation, including:
    - Customs Act,
    - INCOTERMS, international standards for marking cargo and labelling and marking hazardous goods
  • trade modernisation legislation:
    - Customs Legislation Amendment and Repeal Act
    - Import Processing Charges Act
    - Customs Depot Licensing Charges Amendment Act
    - Trade Practices Act, Contract law
    - Warsaw convention
       - World Trade Organisation determinations
  • Australian Customs Service and the regulation of all imports


Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.