Course Title: Manage on-site event operations

Part B: Course Detail

Teaching Period: Term1 2020

Course Code: BUSM8792C

Course Title: Manage on-site event operations

School: 375T Vocational Design and Social Context

Campus: City Campus

Program: C6150 - Advanced Diploma of Music Industry (Sound Production)

Course Contact: Rebekha Naim

Course Contact Phone: +61 3 9925 4815

Course Contact Email: svdsc.mac@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit describes the skills and knowledge required to manage on-site operational activities for the staging of events. It requires the ability to finalise operational plans, oversee event set-up, execution and break-down, and evaluate the operational success of events.

It applies to event coordinators and managers as well as venue duty, front of house and operations managers who operate independently, and are responsible for operational decisions. They may work in event management companies, in event venues, or in organisations that organise their own events.

You will be staging a live music event at a local public music venue, carrying out all technical, organisational and marketing duties for the event.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SITXEVT505 Manage on-site event operations

Element:

1. Finalise event preparations.

Performance Criteria:

1.1 Check final arrangements for event and address any discrepancies or outstanding matters.

1.2 Analyse event requirements and develop plans and procedures for event staging.

1.3 Prepare and collate operational documentation to facilitate effective on-site management and distribute to relevant personnel.

1.4 Develop and provide event briefings to relevant personnel in advance of the event.

1.5  Minimise use of printed materials and maximise electronic transmission of documents to reduce waste.

Element:

2. Oversee event set up.

Performance Criteria:

2.1 Establish on-site contact with contractors and reconfirm all requirements.

2.2 Assess all aspects of event set up against prearranged service agreements and check for safety and ease of attendee access.

2.3 Identify any deficiencies and discrepancies and take prompt action to resolve.

2.4  Conduct final briefing on event operational details including communication and control mechanisms.

Element:

3. Monitor event operation.

Performance Criteria:

3.1 Monitor event operation through observation and communication with relevant personnel to ensure effective delivery of services.

3.2 Identify and quickly evaluate operational problems as they arise and take prompt action to resolve.

3.3 Monitor compliance with environmental and social sustainability procedures to ensure minimal impacts.

3.4  Liaise with client throughout event to ensure satisfaction with service delivery and make necessary adjustments.

Element:

4. Oversee event break down.

Performance Criteria:

4.1 Ensure event break down is completed according to agreements.

4.2 Check and sign invoices according to contractor agreements.

4.3  Debrief relevant personnel to improve future event service delivery.

Element:

5. Evaluate operational success of event.

Performance Criteria:

5.1  Obtain feedback from customers and seek input from personnel

and contractors on event operations.

5.2 Reflect on and evaluate operational problems.

5.3  Provide recommendations for improvements to future event management practices.


Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge required to :

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

Manage on-site event operations for at least one event type listed in the knowledge evidence with multiple operational components, overseeing event:

  • Set-up
  • Operation
  • Break-down
  • Develop comprehensive plans, procedures and operational documentation for staging at above event
  • Conduct event briefings prior to and following the above event
  • Liaise and consult with contractors and other relevant personnel during event finalisation, operation and break-down to ensure service agreements are met and potential risks are mitigated
  • Manage on-site event operations in live time where commercially realistic time pressures and constraints play a key factor.

 

 To complete this assessment you will be staging a live music event at a public music venue.

 


Details of Learning Activities

Learning and assessment will be made through the production of an on site music event at a commercial venue.   You will work in small teams to co-ordinate the event, including technical production, event promotion and artist management.  


Teaching Schedule

Week 1

Introduction to course 
Overview of assessment
 
 

Week 2

Plan activity to be marketed  
o Plan event theme 
o Venue 
o Performers 

 

Week 3

Market the event to bands, booking agents and venue 
o Venue costings, roles and responsibilities 
o Promoters roles and responsibilities 
o Artists payments, roles and responsibilities

Week 4

Market the event to bands, booking agents and venue  
- Venue costings, roles and responsibilities 
- Promoters roles and responsibilities 
- Artists payments, roles and responsibilities 
 

Week 5

Research marketing and promotional activities factoring in:  
- Target audience 
- Budget constraints 
- Seasonal variations 
- Time constraints 
-Resources including human resources 
 

Week 6

Develop marketing strategies, reports and action plans including:  
- Press releases 
- Radio carts 
- Promotional artwork 
- Web and social networks 
- Public relations materials 
- Invitations 
 

Week 7

1. Allocate student roles to implement marketing plan 
2. Students allocated roles and responsibilities for event including: 
 
- Venue liaison 
- Band liaison 
- Sound engineers for outside broadcast van, front of house and monitors 
- Merchandise sellers 
- Door person 
 

Week 8

Review and report on promotional activities  
- In class 
- Report to venue 
- Report to booking agents 
- Report to artists 
 

Week 9

Prepare schedules, roles and responsibilities for the event to: 
-The artists, including sound checks and playing times 
-The venue including load in times 
-Timeline of event including AV and sound departments access to stage 
 

Week 10

Review and evaluate the implemented marketing plan

Week 11

Excursion to the venue

Week 12

Plan for post production, allocate student roles

Week 13

Marketed Event

Week 14

Review of event

Week 15

Review of the marketing plan post event

Week 16

Present and review marketing strategies from organisations from students work experience

Week 17

Assessment & Review

Please Note: While all course content in this schedule will be covered, the weekly order may change depending on class needs and availability of speakers and resources.

 


Learning Resources

Prescribed Texts


References


Other Resources

The University Library has extensive resources and provides subject specialist expertise, research advice, help with referencing and support through:

The Learning Lab
 https://www.rmit.edu.au/students/study-support/learning-lab

The Study Support Hub
https://www.rmit.edu.au/students/study-support/study-support-hub

English for uni workshops
 https://www.rmit.edu.au/students/study-support/workshops/english-uni-workshops


Overview of Assessment

Assessment for this course will involve demonstration of practical tasks and testing of your knowledge.

Practical tasks will focus on live sound productions, utilising a range of sound reinforcement equipment, and include studio based post production of live recordings.


Assessment Tasks

Assessment is ongoing throughout the course and will include a range of practical and theory components. Full assessment briefs will be provided and can be found on Canvas.

This is a Vocational Education and Training qualification and is assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard required in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.

Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:

CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit for Assessment

ASSESSMENT TASK 1: Written report of event, including marketing strategy and event budget 
Due date: 13th March 2020

ASSESSMENT TASK 2: Production of technical documents (relating to your event work)
Due date: 17th April 2020

ASSESSMENT TASK 3: Participation in a live event
Due date: 5th June 2020

ASSESSMENT TASK 4: Written reflection
Due date: 12th June 2020


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Administration.

Other Information

Attendance:

Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises

It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

 

Information about your studies:

You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.

 https://www.rmit.edu.au/students

 

Assessment:

Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment

 

Academic Integrity and Plagiarism:

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity

 

Credit Transfer and Recognition of Prior Learning:

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.  

Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.

https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit

Course Overview: Access Course Overview