Course Title: Originate graphic designs for complex briefs

Part B: Course Detail

Teaching Period: Term2 2020

Course Code: GRAP6349C

Course Title: Originate graphic designs for complex briefs

School: 375T Vocational Design and Social Context

Campus: City Campus

Program: C6151 - Advanced Diploma of Screen and Media

Course Contact: Nat Bates

Course Contact Phone: +61 3 9925 4815

Course Contact Email: svdsc.mac@rmit.edu.au

Name and Contact Details of All Other Relevant Staff

Arthur Michalopoulos
arthur.michalopoulos@rmit.edu.au
+61 3 9925 4815

Nominal Hours: 65

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

In this course you will cover the skills and knowledge required to independently conceive, plan and realise professional graphic design work to meet the demands of complex communication challenges and graphic design briefs.

It applies to individuals who work as designers in many different contexts including studios, commercial printing, advertising, publishing, television or marketing. They possess highly developed planning and analytical thinking and technical and creative capabilities.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:	CUAGRD602 Originate graphic designs for complex briefs
Element:	1. Negotiate graphic design briefs
Performance Criteria:	1.1 Evaluate the overall objectives and creative, technical, legal, budgetary and timeframe considerations of complex graphic design projects 1.2 Develop and share ideas about projects with relevant people 1.3 Re-evaluate and refine options based on own analysis and input from others 1.4 Establish and agree on final nature and scope of design briefs
Element:	2. Develop and refine graphic design concepts
Performance Criteria:	2.1 Develop design concepts based on a thorough understanding of the communication need and the range of options available to the professional designer 2.2 Identify the potential for customised or specific research to meet different design briefs 2.3 Adapt and use relevant ideas and approaches from research with consideration of intellectual property requirements 2.4 Reflect on own practice and experience to inspire idea development 2.5 Consider the potential of new and emerging technologies to inform designs 2.6 Develop concepts that incorporate both creative and technical requirements 2.7 Integrate individual research, personal ideas and professional realities to refine and confirm concepts 2.8 Create concept presentations that suit the nature of the work
Element:	3. Plan and monitor graphic design projects
Performance Criteria:	3.1 Develop viable project management plans for graphic design work 3.2 Engage specialist expertise where appropriate 3.3 Administer and monitor work against the project plan 3.4 Communicate and collaborate with relevant people at key stages 3.5 Create project documentation at key stages during the project 3.6 Link the different challenges of the project to complete work on time
Element:	4. Realise graphic design solutions
Performance Criteria:	4.1 Integrate design techniques and tools confidently and skillfully to produce designs 4.2 Use critical and creative thinking to challenge, adapt and refine graphic design solutions 4.3 Engage in creative collaboration and refinement throughout the design process
Element:	5. Evaluate design outcomes
Performance Criteria:	5.1 Evaluate the success of completed designs to meet objectives 5.2 Assess the work against other creative, technical and business considerations 5.3 Analyse and evaluate feedback from client and peers 5.4 Identify potential approaches for future work and further skill development opportunities

Learning Outcomes

On successful completion of this competency, you will have gained the skills to interpret complex briefs, present and develop concepts and generate developed drawings and graphic designs applicable to a range of interactive, print and screen based productions.

Details of Learning Activities

In class learning activities may include, but are not limited to:

• lectures and/or lab work
• teacher directed group activities and projects
• concept development of group and individual projects
• group discussions and class presentations
• peer and teacher feedback
• WIP (work in progress) reviews
• self directed online, library and industry research
• self directed project production work and reflection
• class excursions to events and locations outside of RMIT

Out of class activities may include, but are not limited to:

• maintaining secure daily backups of all assessment and project data
• accessing online tutorial resources
• self directed online, library and industry research
• self directed project production work and reflection
• class excursions to events and locations outside of RMIT

Teaching Schedule

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.

WeekTopicAssessment 

Week 1	Introduction to course & assessment tasks The process of 'Design' in the real world Review of Design elements & principles
Week 2	Design roles & responsibilities Creative thinking techniques: Discussing the 'Biodiversity poster'  Intellectual property and using online material * information
Week 3	Review and complete knowledge quiz	Task 1: Knowledge Quiz
Week 4	Brief: Biodiversity 'infographic' poster Class discussion: What are the key topics, themes & concerns Review of design elements & principles: How to begin using them  Managing & coordinating the whole process
Week 5	Ongoing research into topics Beginning layout design and using In-Design
Week 6	Adding graphics & text for detail
Week 7	Continuing visual development Putting together the final poster
Week 8	Final poster: Class discussion & initial review	Task 2: Biodiversity poster
Week 9	Final review & analysis of Biodiversity Poster Introduction to Task 2 & the 'brief' Thinking about  Myths, legends & stories and how to re-interpret them for contemporary society How about Graphic Novels?
Week 10	Further research into re-interpreting, adapting 'old' stories Structural development, storyboarding & adapting to Graphic Novel format(s) Thinking about an 'appropriate' visual style to the scenario
Week 11	The visual development process: Initial layouts, text placement and graphics Using In-Design
Week 12	The visual development process: Adding colour and detail in the light of Design principles and elements
Week 13	Adding further details by incorporating feedback, discussion & analysis
Week 14	Putting the Graphic Novel together
Week 15	Putting the graphic Novel together & review
Week 16	Putting together the graphic Novel for both print and online publication	Task 3: Myths and Legends Graphic Novel
Week 17	Final discussion, review & analysis against the brief Lessons for future design projects

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Learning Resources

Prescribed Texts

References

Other Resources

The University Library has extensive resources and provides subject specialist expertise, research advice, help with referencing and support through:
The learning Lab
www.rmit.edu.au/students/study-support/learning-lab
The Study Support Hub
https://www.rmit.edu.au/students/study-support/study-support-hub
English for uni workshops
https://www.rmit.edu.au/students/study-support/workshops/english-uni-workshops

Overview of Assessment

Assessment for this course is ongoing throughout the semseter. Your knowledge of course content is assessed through participation in class exercises, practical project work and through the application of learned skills.

Assessment Tasks

Students enrolled in Vocational Education and Training qualifications are assessed for Competency.  To be assessed competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.

 

AT1 Knowledge Quiz

This task enables you to demonstrate your knowledge of the roles and responsibilities of key people in a graphic design project and their communication protocols, types of research that are useful for different projects and design challenges, ways in which designers research and develop solutions to briefs and current and emerging technologies used in Graphic Design.

Due week 3

 

AT2 Biodiversity poster

For this task you will need to demonstrate that you can plan, manage and deliver a professional graphic design solution to meet the demands of a complex communication challenge. 

Due week 8

 

AT3 Myths and Legends Graphic Novel

For this task you will need to demonstrate that you can plan, manage and deliver a professional graphic design solution to meet the demands of a complex communication challenge. You will be working in the role of a Graphic Novelist, producing artwork for a Publisher (played by the teacher).

Due week 16

  

Graded assessment in this course uses the following grades:

CA - Competency Achieved
NYC - Not Yet Competent
DNS - Did Not Submit

Assessment Matrix

The assessment matrix for this course demonstrates alignment of assessment tasks with the unit of competency. It can be found on the Canvas course page through myRmit, or from your teacher.

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters.

Attendance:
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises. You are strongly advised to attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

Assessment Feedback:
You will receive spoken and written feedback on all your work. Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

Student Progress:
Monitoring academic progress is an important enabling and proactive strategy designed to assist you in achieving your learning potential.

Adjustments to Assessment
If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.

Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.

Course Overview: Access Course Overview