Course Title: Research global design trends

Part B: Course Detail

Teaching Period: Term2 2018

Course Code: GRAP5370C

Course Title: Research global design trends

School: 650T Vocational Business Education

Campus: City Campus

Program: C6155 - Advanced Diploma of Marketing and Communication

Course Contact: Julia Makin

Course Contact Phone: +61 3 9925 5175

Course Contact Email: Julia.makin@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit describes the skills and knowledge required to research and critically evaluate global design trends. The focus is on research and analysis of information and ideas at a complex level, plus the evaluation and extension of the individual’s professional skills.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBDES602 Research global design trends

Element:

1 Research design trends

Performance Criteria:

1.1 Analyse and select formal and informal research strategies to source information on global design trends

1.2 Identify and explore new and alternative sources

1.3 Evaluate the credibility of information gathered and ensure research scope is sufficiently broad

Element:

2 Analyse design trends to inform own practice

Performance Criteria:

2.1 Use information to challenge and extend own perspectives and ways of thinking

2.2 Examine and assess implications and consequences of design trends on own work

2.3 Use critical analysis to identify creative or commercial opportunities presented by emerging trends and technologies

2.4 Develop systems to identify and respond to future opportunities

Element:

3 Develop and articulate positions and ideas

Performance Criteria:

3.1 Develop substantiated positions and ideas on global design trends

3.2 Generate informed discussion, debate and critical analysis with peers and colleagues

3.3 Use debate and feedback to challenge and refine own positions

Element:

4 Extend own design skills

Performance Criteria:

4.1 Proactively identify and use opportunities presented by research to extend own design skills

4.2 Re-evaluate and refine approaches to work in the context of current and emerging trends

4.3 Use practice, discussion and ongoing evaluation to continuously improve skills

Learning Outcomes


Students will attain current and comprehensive knowledge of global design trends to inform their own organisation.


Details of Learning Activities

This course is structured to provide students with the optimum learning experience. Students will participate in a combination of group and individual learning activities. These activities will be provided through a combination of face to face teacher/student deliveries plus classroom work time. Additional learning activities will also be provided to students to complete outside of timetabled time.


Teaching Schedule

The nominal hours associated with this are a guide only and represent the total teaching time and student effort required to successfully complete this course. This may include not only scheduled classes but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Schedule

Course Schedule      Semester 2: 2018

Week

   Content

   Assessment

Week 1

2/7

 

 

  Orientation Day

Meet the teacher and class.

 Course introduction, overview and expectations.

 

  

Week 2

9/7

 

Group project

Design Methodologies:

Brainstorming, Observation

 

 

Week 3

16/7

 

The Wallet Project

Wicked Problems

Design Methodologies:

Artifact Analysis, 5 Whys

 

Week 4

23/7

 

Methodologies:

Affinity Diagram , Sticky notes

 

Week 5

30/7

Methodologies:

Case studies

Studio: Research and Discussion

Visual Diary pit stop review

Week 6

6/8

 

Studio: Research and Discussion

 Group research pit stop review

Week 7

13/8

Assignment 1 review/presentation

 

Week 8

20/8

Body Storming, Design empathy, Story telling

Semi: Group research pit stop review
Visual Diary pit stop review

SEMESTER BREAK

27/8 - 31/8

 

 

 

Week 9

3/9

Body Storming, Design empathy, Story telling

 

Week 10

10/9

Studio work

 Testing/research pit stop review

Week 11

17/9

Studio work

Visual Diary pit stop review

Week 12

24/9

Studio work

 

Week 13

1/10

 

Studio work		           

Week 14

8/10

Studio work

 

Week 15

15/10

 

 Presentation & Feedback

Visual Diary Submission

Week 16

22/10

Feedback

Video proposal Submission

Week 17

29/10

Resubmits only

 


Learning Resources

Prescribed Texts


References


Other Resources

All resources will be available in CANVAS.


Overview of Assessment

 

 

Performance Evidence

Evidence of the ability to:

  • conduct research on a complex range of design issues, trends and ideas
  • document the analysis, critique and synthesis of complex sources to develop own positions and ideas
  • use opportunities to refine own design skills.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

  • describe broad global design trends that apply to all design disciplines
  • discuss the business implications/consequences of adopting trends and emergent technologies
  • compare and contrast different research methodologies and options
  • outline sources of information on global design, design trends and broader references that may inform emerging and innovative design practice
  • critique specific current and emerging design technologies and trends (at a global level) in at least one area of design.

Assessment Conditions

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the design process field of work and include access to a current and varied range of familiar and unfamiliar information sources.

 

Assessors must satisfy NVR/AQTF assessor requirements.

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

 

Feedback

Feedback will be provided throughout the semester in class and/or online discussions.  You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.


Assessment Tasks

ASSIGNMENT 1 – To create a video campaign based on your group journey from research to solution.

This is a group project.

What:

This assignment comes in three parts:-

Research - This will be a predominant part of your group project for the entire semester. You will need to research based on the given generic topic. You have learnt how to find research through secondary research such as articles, blogs, journals. This method is handy when you need to approve your assumption. However, there are times when you aren't able to find these findings when the situation or topic is unique. 

You will need to research the given topic (scope) individually within your group. As a group, you will need to begin brainstorming broad topics and issues within the scope. The topic has to be linked to each other.

By week 6, as a group, you will need to submit your research that contains individuals journey using different methodologies including methods that you have learnt in a digital A3 portfolio. This submission is not a final mark. It is a review (pit-stop) which would indicate your current group performance.

Testing/research - As a creative investigator you will need to investigate your research whether they are valid. To validate this, you will need to create participatory design testing (Primary Research). Participatory design is a variety of primary research methodologies that would involve participants in the research and design stage. These are the following methodologies:-

Semantic differential
Quick and dirty prototyping
Bodystorming
Card sorting
Artefact analysis
Role-playing
Five Whys
Collage
Cultural probes
And many more.

You will use your peers as your participants to contribute to your design test.

By week 10, as a group, you will need to submit your findings containing your participatory design results. This submission is not a final mark. It is a review (pit-stop) which would indicate your current group performance.

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Solution - This will be the final part of your task for the semester, you will need to create a design solution or idea proposal based on your research. This solution will have to be campaign/awareness video. You will need to think whether it would be about awareness, education or conceptual product/service specific for a target audience and market.

This video should be about a storytelling. It will need to include your group research from the beginning of the semester, the outcome of your participatory design leading to creating a solution. Therefore, you will need to showcase your proposal video to prove that you have evaluated and test your idea before building a solution.

The video should be around 10 minutes (minimum) to 12 minutes (maximum)

By week 16, as a group you will need to submit your video proposal. This will be the final mark.

You can further look into a book called Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions by Martin, Bella, Hanington, Bruce M.

How

Submission Instruction

For Research 

The group will need to collate a digital A3 booklet that has break down of individual team member research. 
See Assignment 1 template

Make sure to upload your digital group file as PDF format only into CANVAS. Any videos and websites should be linked and embedded within the file.

Criterias to succeed in completing this assignment

You will need to be able to demonstrate different range of research and methodologies.
You will need to be able to analyse and reflect on how your research could relate to your group topic.
You will need to be able to evaluate the credibility of information gathered.

For Testing/research

This can be a collection of images of your individual finding with an A4 size (250 - 400 words) analysis. Collate them as a group.

Make sure to upload your digital group file as PDF format only into CANVAS. Any videos and websites should be linked and embedded within the file.

Criterias to succeed in completing this assignment

You will need to be able to demonstrate different range of research and methodologies.
You will need to be able to analyse and reflect on how your research could relate to your group topic.
You will need to be able to evaluate the credibility of information gathered. 
You will need to be able to explain the reasoning behind your research and reflect these information to extend own perspectives.

For Video

  1. Create 10 minutes (minimum) to 12 minutes (maximum) video, what you are proposing.
  2. Utilise your research Primary and Secondary research as your key facts to justify why you are creating this campaign.
  3. Think of a name of your campaign and slogan.
  4. The video should be creative as marketing students, you are trying to engage and attract people to watch this video. It should be visually appetising but INFORMATIVE, CLEAR and CONCISE so think about the title of the product/service/idea, sound/music, graphics and colour that you will be creating.

You are expected to act as a team.

Criteria to succeed in completing this assignment

  • You will need to be able to demonstrate a critical analysis to identify creative or commercial opportunities presented by emerging trends and technologies  
  • You will need to be able to identify and respond to future opportunities 
  • You will need to be able to evaluate the credibility of information gathered. 
  • You will need to be able to proactively identify and use opportunities presented by research to extend own design skills 
  • You will need to be able to explain the reasoning behind your research and reflect these information to extend own perspectives.

 

ASSIGNMENT 2 – Visual Diary

This is an Individual assignment.

What:

To document what you have collated, analysed, designed and self-reflect on weekly basis of what you have discovered based on predominantly your individual primary and secondary research from the broad topic relating to Assignment 1. You will need to collate your work in a visual diary that you preferred to carry around. This book should be what a detective would have with him/her to inspect, explore, and research.

Your visual diary should be about who you are. Be creative on how you would like to present this book. Documentation such as research findings should be cut and paste into the book. Photography that you took and discovered as primary research should be printed and paste into the book. It should contain research methodologies that you have used to further analyse your findings.

Your visual diary should be either in A5 such as Moleskin booklet. Your visual diary should have weekly content of what you have explored and discovered. It should be a scrapbook so it can be messy but legible and understandable. Having a title such as Week 1, Week 2, etc is a must to keep things on track.

Instructions on submitting assessment requirement. Purchase a visual diary - A5 or A4 maximum 80 pages, something that you are comfortable to carry around. i.e. Moleskin Cahiers is a perfect example. Submission you will need to scan each page of your workbook (this is also part of your back up in case you lost it) and upload it as PDF to CANVAS. 

You can photograph the book as well if you don't have scanner available. Make sure it is clear and easy to read.

Resources In addition to the use of Canvas for any weekly resources you can also consider accessing publications including the following;

  • The Sketchnote Workbook by Mike Rohde
  • The Doodle Revolution by Sunni Brown
  • Draw your big idea by Nora Herting and Heather Willems
  • Visual Note-Taking for Educators by Wendi Pillars

Criteria to succeed in completing this assignment

  • You will need to be able to develop substantiated positions and ideas on global design trends.
  • You will need to be able to generate informed discussion, debate and critical analysis with peers and colleagues.
  • You will need to be able to demonstrate refining your approaches to work in the context of current and emerging trends 
  • You will need to be able to analyse and reflect on how your research could relate to your group topic.
  • You will need to be able to evaluate the credibility of information gathered. 
  • You will need to be able to explain the reasoning behind your research and reflect these information to extend own perspectives.


Assessment Matrix

The assessment matrix that maps all the assessment is available on CANVAS.   

You should:

  • Ensure that you submit assessments on or before the due date.  
  • Always retain a copy of your assessment tasks.
  • When you submit work for assessment at RMIT University you need to use the Assessment task document that includes a declaration and statement of authorship.
  • Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers. 

Other Information

Late Submission Procedures    You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.  If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.  

More Information:  https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/extensions-of-time-for-submission-of-assessable-work   

Where an extension of greater than seven days is needed, you must apply for Special Consideration.  Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination. More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration   

Resubmissions:  

If you are found to be unsuccessful in a particular Course Assessment Task (or you do not submit/attend) you will be allowed one resubmission.  Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission. If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.   

Grading & re-submissions  

Successful re-submissions will contribute a CAG only (Competency Achieved Grading) result to your overall grade for the course.   

Adjustments to Assessment  

In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:  https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/adjustments-to-assessment   

Marking Guide (Competency):   

You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.   You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.    

Marking Guide (Grading)
   
After achieving competency we then grade your performance in the unit and you will achieve one of the following grades:   

Final Grades table:  

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved
Graded CA Competency Achieved
Not Graded NYC Not Yet Competent
DNS Did Not Submit for assessment  

Further information regarding the application of the grading criteria will be provided by your teacher.

Course Overview: Access Course Overview