Course Title: Identify opportunities in the TCF market
Part B: Course Detail
Teaching Period: Term2 2017
Course Code: MKTG8001C
Course Title: Identify opportunities in the TCF market
School: 350T Fashion & Textiles
Campus: Brunswick Campus
Program: C6158 - Advanced Diploma of Textile Design and Development
Course Contact: Deborah Wills-Ives
Course Contact Phone: +61 3 99259233
Course Contact Email: deborah.ives@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
John Brooks
Nominal Hours: 70
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
MSTGN4004 Analyse TCF merchandising and marketing principles
Course Description
In this course you will explore the skills and knowledge required to conduct market research into textiles, clothing and footwear (TCF) opportunities for improving the performance or outcome of a TCF product.
This course consists of 2 Units of Competency that are clustered together for delivery and assessment. The other unit of competency in this clustered course is:
MSTGN6001 Develop and implement sales and marketing strategy for fashion and textiles items
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
MSTGN5008 Identify opportunities in the TCF market |
Element: |
1 Conduct market research |
Performance Criteria: |
1.1 Select target for market research and develop research parameters 1.2 Plan and document market research activity and evaluation strategy 1.3 Conduct research into TCF market and document outcomes and apply ethical standards 1.4 Analyse research findings and identify potential opportunities |
Element: |
2 Analyse TCF market opportunities |
Performance Criteria: |
2.1 Analyse research findings on domestic and global trends to assess potential opportunities 2.2 Conduct feasibility studies to assess opportunities 2.3 Discuss opportunities with team members and members of the TCF supply chain to gain feedback 2.4 Develop concepts to explore TCF opportunities |
Element: |
3 Conduct tests on TCF concepts |
Performance Criteria: |
3.1 Conduct tests on materials, fabrics, products or processes to assess viability of concepts 3.2 Apply technical knowledge of TCF materials and production processes to test rigor of concepts 3.3 Develop sample products to test concepts with key personnel and target market |
Element: |
4 Prepare a strategic plan |
Performance Criteria: |
4.1 Develop a strategic plan, including budget, to explore TCF market opportunities 4.2 Present plan to key personnel to gain feedback and support 4.3 Consider and incorporate feedback, where appropriate, and finalise strategic plan |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements. You will have conducted directed research into specific markets and prepared strategic plans to explore new market opportunities.
Details of Learning Activities
In this course you will participate in the following learning activities:
- .class exercises to review discussions/lectures
- practical demonstrations in studio
- analysis/critique of relevant reading material
- guest lecture/presentation
- peer teaching and class presentations
- group discussion
- independent project based work
- ‘workshopping’ of student projects including peer/lecturer feedback
- simulated workplace activities.
Teaching Schedule
While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.
Week |
Focus |
Assessments |
Performance elements & criteria |
1 |
Presentation on market research, introduction to assessment 1: market research |
|
MSTGN50081.1, 1.2 MSTGN60011.1, 1.2
|
2 |
Presentation on branding identity, introduction to assessment 2: brand identity, |
|
MSTGN50081.3 MSTGN60011.3, 1.4 |
3 |
Presentation on marketing strategies, introduction to assessment 3: marketing strategies, development of range |
|
MSTGN50081.4, 2.1 MSTGN60011.5 |
4 |
Class presentations |
Assessment 1 due |
MSTGN50084.2 MSTGN60014.4 |
5 |
Presentation on social media, discussion on social media strategies, working on range |
|
MSTGN60012.1 MSTGN60012.1 |
6 |
Launching social media, further discussion of strategies |
|
MSTGN50083.2 MSTGN60012.2 |
7 |
Presentation on SWOT analysis, undertaking SWOT analysis |
|
MSTGN50081.3 MSTGN60011.4 |
8 |
Presentation on the 4 Ps of marketing, identify market position |
|
MSTGN50081.4 MSTGN60011.3 |
|
Mid-semester break |
|
|
9 |
Guest speaker TBC |
|
MSTGN50081.1, 1.2, 1.3 MSTGN60011.2 |
10 |
Discussion on alternative and innovative promotional strategies |
|
MSTGN50082.4 MSTGN60012.1 |
11 |
Reviewing brand identity direction and product range |
|
MSTGN50082.2, 2.3 MSTGN60012.2, 2.4 |
12 |
Work on brand identity and product range |
|
MSTGN50083.1, 3.2, 3.3 MSTGN60014.1 |
13 |
Review of social media strategy and implementation of necessary changes |
|
MSTGN50084.1 MSTGN60013.1, 3.2, 3.3 |
14 |
Group discussion and review of marketing strategies and final opportunity to ask questions |
|
MSTGN50084.3 MSTGN60013.4, 4.2, 4.3 |
15 |
Final presentations |
Assessments 2 & 3 due |
MSTGN60014.4 |
16 |
Student Feedback |
|
|
Learning Resources
Prescribed Texts
References
Other Resources
The University Library has extensive resources. The Library has produced a number of subject guides that includes quality online and print resources for your studies.
The Library provides guides and subject specialist help via your Liaison Librarians. A list of references and Print outs will be provided in class
Overview of Assessment
This course is assessed in accordance with competency-based assessment. To demonstrate competency in this course you will need to complete all the assessment to a satisfactory standard.
You will receive feedback from the teacher at the conclusion of each assessment task.
Competency is achieved only if competency has been demonstrated within the standard enrolment period. Students are advised that they may be asked to personally demonstrate their assessment work to confirm aspects of competency not evidenced in class or through assessments.
Results for this course are delivered and assessed in accordance with competency-based assessment are:
CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit for Assessment
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.
https://www.rmit.edu.au/students/support-and-facilities/student-support/equitable-learning-services
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online:
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment
Assessment Tasks
This unit is assessed with MSTGN6001 Develop and implement sales and marketing strategy for fashion and textile items
To demonstrate competency in this course you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task. You should refer to the assessment brief which is available on MyRMIT for full assessment criteria
Once you have demonstrated competency, you will also receive a grade for Assessment Tasks 1, 2 and 3 and for the course. (Refer to MyRMIT for grading rubric)
Assessment 1 – Market Research Due week 4
A market research report exploring the brand identities, product range and marketing strategies of three similar textile related business. Learners will conduct research and prepare a presentation and report outlining the information gathered and comparing the three brands.
Assessment 2 – Brand Identity Due week 15
Learners will design concepts for a cohesive range of products and a branding identity to appeal to their target audience. Sample packaging and promotional material will be created and developed based on feedback and research.
Assessment 3 – Marketing Strategy Due week 15
Learners will define their target audience and identify their place within the market. Using the information from assessment 2, they will define and position their product and develop a sales and marketing strategy.
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Administration (or Program Coordinator)
Other Information
This course is assessed in accordance with competency-based assessment. To demonstrate competency in this course you will need to complete all the assessment to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task. Competency is achieved only if competency has been demonstrated within the standard enrolment period. Students are advised that they may be asked to personally demonstrate their assessment work to confirm aspects of competency not evidenced in class or through assessments. Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters: https://www.rmit.edu.au/students/support-and-facilities/student-support Special consideration Policy (Late Submission) All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. The following link provides important information on the following topics that relates to all courses: https://www.rmit.edu.au/students/student-essentials/rights-and-responsibilities/academic-integrity • Student Feedback at RMIT • Student Progress • Special Consideration, appeals, and discipline • Academic Integrity • Student Progress Committee (SPC) • Assessment Grades • Classification of award Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.
Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course. https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit
Course Overview: Access Course Overview