Course Title: Identify opportunities in the TCF market
Part B: Course Detail
Teaching Period: Term2 2021
Course Code: MKTG8001C
Course Title: Identify opportunities in the TCF market
School: 375T Vocational Design and Social Context
Campus: Brunswick Campus
Program: C6165 - Advanced Diploma of Textile Design and Development
Course Contact: Betty Kanzurovski
Course Contact Phone: +61 3 99259232
Course Contact Email: betty.kanzurovski@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Rohani Osman
office location 513.3.01
Nominal Hours: 70
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
MSTGN4004 Analyse TCF merchandising and marketing principles
Course Description
In this course you will explore the skills and knowledge required to conduct market research into textiles, clothing and footwear (TCF) opportunities for improving the performance or outcome of a TCF product.
This course consists of 2 Units of Competency that are clustered together for delivery and assessment. The other unit of competency in this clustered course is:
MSTGN6001 Develop and implement sales and marketing strategy for fashion and textiles items
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
MSTGN5008 Identify opportunities in the TCF market |
Element: |
1 Conduct market research |
Performance Criteria: |
1.1 Select target for market research and develop research parameters 1.2 Plan and document market research activity and evaluation strategy 1.3 Conduct research into TCF market and document outcomes and apply ethical standards 1.4 Analyse research findings and identify potential opportunities |
Element: |
2 Analyse TCF market opportunities |
Performance Criteria: |
2.1 Analyse research findings on domestic and global trends to assess potential opportunities 2.2 Conduct feasibility studies to assess opportunities 2.3 Discuss opportunities with team members and members of the TCF supply chain to gain feedback 2.4 Develop concepts to explore TCF opportunities |
Element: |
3 Conduct tests on TCF concepts |
Performance Criteria: |
3.1 Conduct tests on materials, fabrics, products or processes to assess viability of concepts 3.2 Apply technical knowledge of TCF materials and production processes to test rigor of concepts 3.3 Develop sample products to test concepts with key personnel and target market |
Element: |
4 Prepare a strategic plan |
Performance Criteria: |
4.1 Develop a strategic plan, including budget, to explore TCF market opportunities 4.2 Present plan to key personnel to gain feedback and support 4.3 Consider and incorporate feedback, where appropriate, and finalise strategic plan |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements. You will have conducted directed research into specific markets and prepared strategic plans to explore new market opportunities.
Details of Learning Activities
This cluster unit will be blended delivery online via Canvas and face to face
In this course you will participate in the following learning activities:
- class exercises to review discussions/lectures
- practical demonstrations in studio
- analysis/critique of relevant reading material
- guest lecture/presentation
- peer teaching and class presentations
- group discussion
- independent project based work
- ‘work-shopping’ of student projects including peer/lecturer feedback
- simulated workplace activities.
Teaching Schedule
Note: While your teacher will attempt to cover all the activities in this schedule, the weekly order is subject to change depending on class needs and availability of resources.
Session |
Class content |
Assessment |
1 |
Overview of course Briefing AT1 Introduction to marketing and Customer profile presentation and activities. |
|
2 |
Students to report back about the stores they went to visit Briefing AT3 The marketing mix |
|
3 |
Conducting market research |
|
4 |
Business goals and objectives |
|
5 |
Student presentations of business overview Market segmentation |
Student presentations |
6 |
Product/service marketing features |
Assessment task 1 due |
7 |
Positioning strategy |
|
8 |
Marketing strategies Promotion and advertising |
|
9 |
Branding |
Assessment task 2 due |
10 |
Branding cont’d |
|
11 |
Individual tutorials; feedback for feasibility study |
|
12 |
Customer service Guest speaker TBC |
|
13 |
Digital and social media marketing |
|
14 |
Digital and social media marketing cont’d |
|
15 |
Student presentations of branding package |
Student presentations Assessment task 3 - PART A due |
16 |
Student directed learning activities to complete AT3
|
Assessment task 3 - PART B due |
Learning Resources
Prescribed Texts
References
Other Resources
The University Library has extensive resources and provides subject specialist expertise, research advice, help with referencing and support through:
The learning Lab
www.rmit.edu.au/students/study-support/learning-lab
The Study Support Hub
https://www.rmit.edu.au/students/study-support/study-support-hub
English for uni workshops
https://www.rmit.edu.au/students/study-support/workshops/english-uni-workshops
The Library provides guides and subject specialist help via your Liaison Librarians. A list of references and Print outs will be provided in class
Overview of Assessment
This course is assessed in accordance with competency-based assessment. To demonstrate competency in this course you will need to complete all the assessment to a satisfactory standard.
You will receive feedback from the teacher at the conclusion of each assessment task.
Competency is achieved only if competency has been demonstrated within the standard enrolment period. Students are advised that they may be asked to personally demonstrate their assessment work to confirm aspects of competency not evidenced in class or through assessments.
Results for this course are delivered and assessed in accordance with competency-based assessment are:
CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit for Assessment
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.
https://www.rmit.edu.au/students/support-and-facilities/student-support/equitable-learning-services
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online:
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment
Assessment Tasks
This unit is assessed with MSTGN6001 Develop and implement sales and marketing strategy for fashion and textile items.
To demonstrate competency in this course you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task. You should refer to the assessment brief which is available on Canvas for full assessment criteria
Assessment Schedule
AT1 - MARKET RESEARCH REPORT DUE: WEEK 6
AT2 - FEASABILITY REPORT DUE: WEEK 9
AT3 - MARKETING STRATEGY PLAN
PART A DUE: WEEK 15
PART B DUE: WEEK 16
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Administration (or Program Coordinator)
Other Information
Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters: https://www.rmit.edu.au/students
Attendance:
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises
It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.
Assessment Feedback:
You will receive spoken and written feedback on all your work. Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
Student Progress:
Monitoring academic progress is an important enabling and proactive strategy designed to assist you in achieving your learning potential.
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-progress
Adjustments to Assessment (eg. applying for an extension of time):
If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.
https://www.rmit.edu.au/students/student-essentials/assessment-and-results/adjustments-to-assessment
Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.
https://www.rmit.edu.au/students/student-essentials/assessment-and-results/academic-integrity
Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now requires to be reassessed to ensure that the competence is being maintained.
Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.
https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit
Course Overview: Access Course Overview